Stephanie B. Email & Phone Number

Princeton, NJ, US

The Chief of Staff (CoS) to the Chief Marketing and Innovation Officer (CMIO) at ETS is a pivotal role designed to drive strategic initiatives, optimize operational efficiency, and foster a positive organizational culture. The CoS serves as a key strategic partner, ensuring the success of the CMIO and the broader leadership team by acting as an integrator.

Garland, Texas, US

In my role as SVP of Marketing at Dorfman Milano, I oversaw the development and execution of our comprehensive B2B, B2C, and D2C marketing strategies, covering both proprietary brands and those under licensing contracts.Strategic Leadership:->>Established new roles and responsibilities, developed an 18-month strategy with aligned goals, and implemented.

A movement. To change. To improve. To flourish.Creating a movement by bringing the vision to life through strategy design and delivery. Focused on purpose, people and process, to drive growth and revenue, all while making a positive impact on humanity.Marketing Transformation Sessions Include:->>Higher Purpose Development (vision, mission.

I made the very intentional decision to take a break to refresh, recharge, and re-focus - to become a pro at being a Chief Sabbatical Officer. As an Enneagram Type 3 "The Achiever" I move quickly on a convicted agenda, I have outstanding capacity for harnessing energy, and I approach situations with rational and confident decisions. I took this sabbatical.

Mebane, North Carolina, US

Deployed change management organizational design, hired, and onboarded 30 employees within 8 months. Established 6 departments: brand, content, digital, media, insights, and technology. Set vision for customer-centric culture, creating comprehensive short- and long-term roadmaps. Transitioned team from Maturity Level 1 to Level 3 based on Gartner’s.

Richardson, TX, US

Developed marketing strategy for brand and product, including creative development, digital portfolio, and activation initiatives. Discovered opportunities to raise awareness and brand equity through earned and paid media channels, digital marketing, marketing automation, reputation management, promotion strategy, event marketing, visual merchandising, and.

Richardson, TX, US

Supervised and implemented B2B marketing strategy. Applied understanding of products, competition, industry trends and customer needs to raise brand effectiveness for 230+ HVAC stores. Focused on demand generation, customer acquisition, and sales enablement tools. Boosted awareness, optimized content, targeted & qualified leads, nurtured buyer and built.

Richardson, Texas, US

Communicated the brand strategy to global partners to ensure all activity and brand representation was in alignment with Marc Jacobs’s overall objectives and guidelines. I was responsible for the day-to-day business including strategic planning, product development, sales and marketing. I monitored the market and competitive environment in order to define.

Richardson, Texas, US

Managed licensing agreement between Fossil Group and Burberry for merchandising, product management, and go-to-market operations. Drove product lifecycle encompassing price points, margin goals, product mix, and aesthetics. Examined analytics with rigor to improve business efficiencies at point-of-sale and by-style attributes. Collaborated with supply.

Richardson, Texas, US

Supervised global business, boosted brand identity with new consumers and launched Fossil Swiss Made Collection, targeting luxury market as part of vertical market expansion. Conducted SWOT analyses to identify growth and defense strategies. Collaborated with regional teams through globalization effort, aligning roles, and standardizing operations.

Richardson, Texas, US

Worked closely with the licensor on product approval, reporting, and product lifecycle to improve sales for watch and jewelry categories. I addressed production problems, spearheaded global quality alert processes, and deployed a global Quick Release System to make sure inventory levels in core products were maintained. I managed global communications.

Richardson, Texas, US

Spearheaded development of the pioneer product line (prior to apple watch) for digital touch and wearable athletic watches for the adidas license. Worked to develop relationships with manufacturers in Asia to produce products to meet regulatory guidelines, costs, specifications, and contract guidelines for this new product. Coordinated with the licensor.

Richardson, Texas, US

Drove sales across all product categories for Fossil Group in the Southeast and Southwest Regions. I spearheaded product portfolio expansion to include new brand offerings after identifying white space in the market. As a result, I developed key relationships with licensor brand managers, balancing demands and requirements between licensor and Fossil Group.

Philadelphia, PA, US

I utilized weekly sales reports to track, analyze, and communicate business results. I evaluated business through both analytical and visual perspectives in order to create department business focuses. I also hired, trained, and developed an ADSM and sales associates to help create awareness of their position. Most importantly, I increased store business.

New Albany, Ohio, US

I was responsible for running the company campus/prototype store. I met with visual team, allocators, and merchants on a daily basis to help implement weekly updates. My team and I prepared weekly walk thru with Regional Managers, VP, and the CEO of the company. In order to do so, I hired an exemplary staff of 200 people, which resulted in running a volume.