Stephanie B. Email & Phone Number

Princeton, Nj, Us

The Chief of Staff (CoS) to the Chief Marketing and Innovation Officer (CMIO) at ETS is a pivotal role designed to drive strategic initiatives, optimize operational efficiency, and foster a positive organizational culture. The CoS serves as a key strategic partner, ensuring the success of the CMIO and the broader leadership team by acting as an integrator, communicator, and advisor.->>Amplify the CMIO’s agenda across the organization, ensuring alignment and understanding.->>Provide thought partnership, assisting in proactive planning and follow-ups.->>Establish and maintain effective operational rhythms, optimizing meeting models and communication cycles.->>Develop and nurture relationships across the organization, facilitating cross-functional collaboration.->>Oversee critical initiatives, identify and remove roadblocks that hinder team progress, ensuring efficient execution of responsibilities.

Garland, Texas, Us

In my role as SVP of Marketing at Dorfman Milano, I oversaw the development and execution of our comprehensive B2B, B2C, and D2C marketing strategies, covering both proprietary brands and those under licensing contracts.Strategic Leadership:->>Established new roles and responsibilities, developed an 18-month strategy with aligned goals, and implemented team rhythms with a weekly and monthly accountability structure, providing visibility to the organization around team wins.->>Led two reductions in force, impacting 50% of employees, while conducting operations with empathy.Agency and Vendor Management:->>Selected RFP agency of record, defining go-forward strategy, with creative and digital marketing support.->>Conducted RFP for print production vendor, improving production capabilities while reducing costs and streamlining efforts.Digital Marketing:->>Relaunched B2B email campaigns, reaching new Western customer segments.->>Launched B2B wholesale customer and sales team portal, integrating it into the new ERP system CGS BlueCherry. Established the scope of work with the ERP vendor, managed sprints post-roadmap development, held the vendor accountable for deliverables, and developed portal training for the sales team to ensure adoption of the new platform, improving UX/UI and product marketing content to increase adoption and conversion.Tradeshow Project Management:->>Established an annual tracker and project management tool, enhancing marketing support.->>Built an Expo playbook, including assembly and disassembly (7) booths, SOPs for appointment booking, sample and supply ordering, and logistics.Creative and Content Development:->>Created (6) seasonal catalogs for brands such as Scala, Cappelli, DHC, Larry Mahan, Justin, and Biltmore.->>Produced new lifestyle shots and enhanced creative and content plans, leveraging assets across web, email, and social media.

A movement. To change. To improve. To flourish.Creating a movement by bringing the vision to life through strategy design and delivery. Focused on purpose, people and process, to drive growth and revenue, all while making a positive impact on humanity.Marketing Transformation Sessions Include:->>Higher Purpose Development (vision, mission, values)->>Stakeholder Analysis (current state SWOT)->>Conscious Leadership & Culture Development (internal & external human impact)->>Strategy Design & Delivery Plan (roadmap)->>Established KPIs (success metrics)Fractional Chief Marketing Officer (CMO) Services Include:->>Marketing Team Leadership->>Brand Marketing Strategy->>Creative Marketing->>Creative Direction & Production->>Corporate Identity & Brand Guides->>Brand Positioning & Visual Identity->>Brand Refresh & Repositioning ->>Product Expansion & Go-To-Market (GTM) Strategy->>Building & Hiring Marketing and Creative Talent->>Communication & Public Relations Strategy ->>Digital Marketing, Social Media, and Influencer Strategy->>Agency & MarTech Vendor Oversight, Assessment, RFP, and Management

I made the very intentional decision to take a break to refresh, recharge, and re-focus - to become a pro at being a Chief Sabbatical Officer. As an Enneagram Type 3 "The Achiever" I move quickly on a convicted agenda, I have outstanding capacity for harnessing energy, and I approach situations with rational and confident decisions. I took this sabbatical seriously and gave myself permission to embrace time, the one thing that does not wait for us. I created space to be present and open to where life took me - the answer was simply "yes" - and I loved every moment. What did I do with a year to breathe, —->> Knowledge - Organization Transformation Certification, Strategy Design & Delivery Certification, One Podcast Per Day, Audio Books: The Loop Approach, The Change Masters, Change the Culture Change the Game and more.->> Leadership - Board of Directors for ECU Advancement Foundation, Student Success for Human and Health Performance College at ECU & Chi-O Rho Zeta Alumni Advisor.->> Wellness - Yoga, Sound Baths, Meditation, Breath Work, Spiritual Retreat, Monthly Massage, Slept 8 hrs.->> Travel - Key West, Arkansas, Maryland, TX Hill Country, Scottsdale, Italy, Spain, El Paso, Santa Fe, North Carolina, Charleston, Florida, Amelia Island, Piedmont IT, Veneto IT, London, Amsterdam, Copenhagen, Valdobbiadene, Red Rocks CO.

Mebane, North Carolina, Us

Deployed change management organizational design, hired, and onboarded 30 employees within 8 months. Established 6 departments: brand, content, digital, media, insights, and technology. Set vision for customer-centric culture, creating comprehensive short- and long-term roadmaps. Transitioned team from Maturity Level 1 to Level 3 based on Gartner’s assessment by focused communication, coaching, and employee engagement. Budget of $20MM.->> Managed talent assessment, goal setting, performance reviews, and development plans.->> Created brand fundamentals, product architecture, brand standards, and voice of customer program.->> Refreshed A+ product content, product DNA through Industrial design and packaging design.->> Completed data and technology assessment to build multi-year investment, improving customer experience. Deployed new Kidde App, B2C .com redesign (DAM), marketing automation (CRM), product reviews, social media management tool, and marketing workflow management (MWM).->> Established consumer segmentation and persona descriptors, conducting 30+ consumer research studies, and implementing performance leadership dashboards with critical KPIs via Power BI.

Richardson, Tx, Us

Developed marketing strategy for brand and product, including creative development, digital portfolio, and activation initiatives. Discovered opportunities to raise awareness and brand equity through earned and paid media channels, digital marketing, marketing automation, reputation management, promotion strategy, event marketing, visual merchandising, and in-store experience. Completed department restructure due to COVID-19 reductions, including 3 distinct teams made up of 18 employees and 20 vendors all focused on growth. Budget of $8MM. ->> Pitched and granted $1MM philanthropic endeavor, first-of-its-kind corporate social responsibility (CSR) program, “Feel the Love” with 360-degree activations, driving employer brand awareness. ->>Defined “Why?” around health & wellness, refined brand standards, creative, copy, and CGI photography, resulting in 400+ refreshed assets, increased brand awareness gaining 4 points of brand equity YOY. ->> Launched “Rethink Your Air” campaign, leading to 263MM US / 50MM CA impressions through TV commercial spots, private HGTV Smart Home event, digital asset execution, and enhanced paid media mix.->>Public Relations jumped from 4th to 1st in Share of Voice (SOV), 140MM quality impressions, 98% positive neutral sentiment by securing quality media features, award entries, and trade partnerships.->> Supervised 125 UX / UI, content, and backend improvements on Lennox.com. Enhancements, paid media, and public relation efforts grew sessions over 6MM (+35% YoY) and converted more than 500M leads (+15% YoY).->>Initiated reputation program, including product reviews, editorial content, crisis communication, press releases and digital marketing campaigns, resulting in 87% positive sentiment via listening platforms.

Richardson, Tx, Us

Supervised and implemented B2B marketing strategy. Applied understanding of products, competition, industry trends and customer needs to raise brand effectiveness for 230+ HVAC stores. Focused on demand generation, customer acquisition, and sales enablement tools. Boosted awareness, optimized content, targeted & qualified leads, nurtured buyer and built loyalty with customer. Team of 7 employees. Budget of $2MM. ->> Grew parts and supplies sales +12% ’18 vs ’17 by focused go-to-market plans, product trainings, promotional activities, marketing campaigns, channel strategies and digitized loyalty & referral program. ->> Conducted customer journey, established sales cycle definition and logic within CRM for Leads, MQL, SQL. ->>Boosted local listings within search engines 200% YoY, increasing searches, views, and actions. ->>Partnered with product vendors to gain co-op recoveries of $650M. Introduced vendor scorecard.->>Enhanced store environment, developed zone-o-grams and plan-o-grams, instituted merchandising standards driving productivity per square foot, redesigned store look and feel, designed 100 store assets.->>Planned large scale internal and external virtual and in-person events with up to 4M attendees and 75+ vendor expo. Experiences included mainstage, breakout, and entertainment, receiving 98% “Met” rating.

Richardson, Texas, Us

Communicated the brand strategy to global partners to ensure all activity and brand representation was in alignment with Marc Jacobs’s overall objectives and guidelines. I was responsible for the day-to-day business including strategic planning, product development, sales and marketing. I monitored the market and competitive environment in order to define a watch strategy, establishing the composition and position of future collections. This included the management of the product life cycle, through inventory management & SKU productivity analysis. This was a collaborative role which facilitated upstream & downstream communication with global teams, key markets & accounts and the licensor. ->> Developed two year product plan. Including the long-term sales growth opportunities based on future product launches that adhere to the brand objective, consumer target, new competitive set, contractual volume expectations and new price bracket.->> Distribution audit and evaluation. Including review of the market sales trends, retailer policies, expansion and/or closing of doors, increased productivity initiatives, and re-issuing distribution guidelines. ->​> Licensor liaison and relationship building. Including defining mutual needs, understanding the negotiable points, and building a true partnership.

Richardson, Texas, Us

Managed licensing agreement between Fossil Group and Burberry for merchandising, product management, and go-to-market operations. Drove product lifecycle encompassing price points, margin goals, product mix, and aesthetics. Examined analytics with rigor to improve business efficiencies at point-of-sale and by-style attributes. Collaborated with supply chain on inventory levels, production commitments, material usage, and factory loading.->>Served as a key advisor to the C-suite at both Fossil Group and Burberry. ->>Led the sales, marketing, operations, and product development teams through a period of management transition and flux, providing stability, cohesive vision, and a vital point of connection as Interim Team Lead.->>Reduced cost of point-of-sale fixture elements 70% through value engineering and vendor change.

Richardson, Texas, Us

Supervised global business, boosted brand identity with new consumers and launched Fossil Swiss Made Collection, targeting luxury market as part of vertical market expansion. Conducted SWOT analyses to identify growth and defense strategies. Collaborated with regional teams through globalization effort, aligning roles, and standardizing operations worldwide. Led development of fixtures, shop-in-shop, packaging, training, and sales tools.->>Grew sales $73MM in 2013 (+12%LY) and $48MM in 2014 (+8%LY) through 100 new products each quarter and optimizing core collection of 350 individual SKUs with compelling product message, clear merchandising stories, and improved point-of-sale profitability.->>Launched core “Georgia” watch platform achieving sales of 1 million units in 2013.->>Developed a world-class team, establishing common goals and objectives, revamping organizational charts and responsibilities, and working closely with HR and leadership to define team roles.

Richardson, Texas, Us

Worked closely with the licensor on product approval, reporting, and product lifecycle to improve sales for watch and jewelry categories. I addressed production problems, spearheaded global quality alert processes, and deployed a global Quick Release System to make sure inventory levels in core products were maintained. I managed global communications using multiple channels to drive global outreach and influence, improving the customer buying experience. Based on market data, I aligned product development to more closely match consumer demand. To ensure strategy implementation, I coached sales forces in 25 countries. ->>Won 10% growth for brand for 3 consecutive years by expanding the brand footprint and capitalizing on strong market position and brand loyalty in key locations.->>Launched a successful marketing plan covering TV, print, and outdoor advertising to leverage brand strength of the icon product “Big Daddy” watch.->>Achieved annual savings of $50,000 through astute negotiation for reduced cost and value engineering of packaging.

Richardson, Texas, Us

Spearheaded development of the pioneer product line (prior to apple watch) for digital touch and wearable athletic watches for the adidas license. Worked to develop relationships with manufacturers in Asia to produce products to meet regulatory guidelines, costs, specifications, and contract guidelines for this new product. Coordinated with the licensor for omni-channel marketing strategies across retail, e-commerce, catalog, and sports marketing. Organized the brand presence at trade shows and expos around the world, including annual planning and participation in BaselWorld Fair. Supervised 30 adidas representatives in the sports channel. ->>Realized $22M in sales in first year of this new product line for adidas.->>Gained valuable insight into quality management and customer service initiatives associated with cutting-edge product development.->>Managed the $1M US corporate sales account, engaging in sponsored activities, athletes, retail environments, and catalogs.

Richardson, Texas, Us

Drove sales across all product categories for Fossil Group in the Southeast and Southwest Regions. I spearheaded product portfolio expansion to include new brand offerings after identifying white space in the market. As a result, I developed key relationships with licensor brand managers, balancing demands and requirements between licensor and Fossil Group to achieve mutually profitable agreements.

Philadelphia, Pa, Us

I utilized weekly sales reports to track, analyze, and communicate business results. I evaluated business through both analytical and visual perspectives in order to create department business focuses. I also hired, trained, and developed an ADSM and sales associates to help create awareness of their position. Most importantly, I increased store business at a consistent rate of 20-30% above LY for 6 consecutive months.

New Albany, Ohio, Us

I was responsible for running the company campus/prototype store. I met with visual team, allocators, and merchants on a daily basis to help implement weekly updates. My team and I prepared weekly walk thru with Regional Managers, VP, and the CEO of the company. In order to do so, I hired an exemplary staff of 200 people, which resulted in running a volume "A" store, ranked in the top five of the company. I then participated in the store opening team - opening and managing a store in AL and VA. As a result I was promoted from AM to SM in 3 months in GA.