Centtrip is a fintech company and provider of treasury management and payment solutions to companies of all sizes. We make life simpler, safer and more rewarding for organisations that manage multiple, internationally-mobile teams and assets – music acts, film and TV crew, private jet and superyacht crew, consulting, legal or audit teams.Centtrip's platform gives real-time, anytime visibility and control over international payments, foreign exchange and multi-currency card programs. We help our customers streamline payments, reduce cash-carrying risk, optimise budgets and manage international income flows and payroll. Our cutting-edge technology, premier financial services and dedication to customer experience have made us industry leaders in the Marine and Music sectors, working with the world’s largest superyachts and music’s global touring acts, and paving the way for growth in other sectors, including Film and TV, Private Aviation, Media and Sports. As Marketing Director of Centtrip, I am responsible for the development, planning and execution of all marketing initiatives, including new acquisition campaign management, customer engagement programs, branding, content strategy, market research, forecasting, CRM, strategic partnerships, event planning and sponsorship.

Head of Marketing, responsible for the planning and execution of integrated marketing strategies and for the development and management of audiences for Centaur Media’s market-leading brands including Marketing Week, The Lawyer, Creative Review, Money Marketing, Design Week, The Engineer and more.Key responsibilities include:- Taking ownership of the annual marketing planning process; reviewing priorities in line with results, ROI and research and aligning success targets and goals; - Delivering planning templates and defining targets for audience size, event attendance, demographic make-up and subscription revenue;- Producing annual budgets and agreeing allocation of spend between brands and marketing channels; - Creating clearly articulated audience propositions and communication strategy and providing executional guidelines to be used by the marketing team to deliver consistent campaign activity;- Assessing and prioritising existing and new development opportunities and actively managing marketing plans for live events, print and digital products;- Overseeing all data acquisition and management, ensuring a rolling programme in line with business goals (targets, gap analysis);- Driving improved marketing effectiveness through robust management of team expenditure; operating within budget, targeting cost savings and reviewing regularly to reallocate spend;- Leading and coaching the marketing and customer service teams to achieve the approved marketing strategy; planning and managing staff development to enhance performance and promoting marketing excellence, processes and best practice;- Taking an influential role in regular strategic marketing planning sessions and working with key stakeholders - senior management, commercial, content, research, data and design teams - to identify trends in audience behaviours, consumption and buying patterns, analyse product performance, understand value chain and deliver integrated communication programmes.

Marketing Manager of leading print title Marketing Week and its website MarketingWeek.co.uk as well as other Marketing Week branded products such as live events, seminars and roundtables and online services like webinars, whitepaper download, videos and industry surveys.Previously successfully managed magazines like New Media Age, Brand Strategy, Televisual, Precision Marketing, In-Store and Data Strategy and websites such as nma.co.uk, Pitch and mad.co.uk. Experienced in full marketing mix including campaign management, budget planning, pricing stategy, reporting, market research and analysis. Proven track record of raising income through higher response rates and ROI and delivering marketing activity within budget.Responsible for the introduction and delivery of integrated online and offline marketing strategies for a range of products. Successfully devised and managed the launch campaigns of several online products including Marketingweek.co.uk as well as live events such as Marketing Week Engage Awards.

Responsible for the marketing of industry leading conferences and workshops.

Successful one year mission abroad to devise and implement the marketing strategy and reinforce the company’s brand image in Belgium, Luxemburg and The Netherlands.

Managed marketing and sales of the Publishing Department (over 50 business-to-business books and 5 newsletters). Responsible for the promotion of conferences in Public Sector and Environment.