Stephanie Carlomagno Email and Phone Number

Available for consultation. Private Equity and Start-Up focus, analyzes primary and secondary research, conducts social media polling, analysis of trends, competitive e-commerce sites, bloggers/influencers, shopper experience, marketing communications, packaging and branding resulting in the development of a comprehensive POV to include competitive landscape, business intelligence and marketing gaps. Identifies opportunities and provides recommendations on branding, go-to-market strategies, digital marketing, sales support and optimization. —Expertise Includes:• Marketing Strategy • Positioning • Messaging • Product Marketing • Integrated Marketing • Marketing Communications • Advertising • Promotions • Brand Management • Visual Merchandising and Store Design • Brand Development • Content Development • Advertising Design, Media Planning, Channel and Segment Demand Generation • E-commerce • Public Relations • Packaging • Creative Direction • Concept Development • Creative Development • Retail Marketing • Shopper Marketing • CPG • B2C • B2B Inbound Marketing.Clients include: PMJ Group - Retail and e-Com clients. New business development, brand strategy, email marketing and metrics.Essential-Net UK - Re-brand strategy & developed e-Com siteWomenCertified(R) - Key account women's marketing programs + The Women's Choice Awards activation for big box, healthcare, automotive, specialty retail & CPG.Big Red Rooster - a top retail design firm

Owens & Minor/Halyard National Marketing & Sales, Manufacturing & Distribution Leader. Leads B2B and B2C segment insights, marketing strategy and implementation selling Personal Protection Equipment, Surgical Drapes, Sterilization Wrap, Procedure Kits etc. to all U.S. non-acute markets: Surgery Centers, Physician & Dental Offices, Veterinarians, EMS, Police, Cleanroom & Life Sciences.

Cross-functional team leadership: R&D/Engineering, Strategy, Insights, Legal, Creative, Marketing Communications, Training, Sustainability, Packaging, Virtual Inside Sales, Field Sales, plus Channel and Segment Marketing teams to collaborate, align, and create new product launch strategies and tactics including Demand Generation.

Led chainwide product marketing & merchant team planning through implementation via a collaborative 360 process for retail and e-commerce. Utilized sales analysis and behavioral research to help guide teams to efficient space utilization, more profitable plan-o-grams and enhanced customer messaging. Managed $70MM design and implementation budget and lead internal team of 35+ pluis onsite vendor teams of 100+ associates.

Responsible for global branding and communications, chainwide execution of B2B and B2C marketing and merchandising initiatives, store design & visual merchandising strategy through implementation, new product launches, sales promotions and packaging ensuring consistent messaging across retail and e-commerce site. Directed the promotional calendar, vendor supplier planning process, budgets and capital expense budgets, more than $65MM annually. Managed team of 25+ associates.

Led all aspects of Marketing from Insights to Activation including brand development, unique sales tools and collateral plus developed vendor-partner relationships. Managed team of 45.

Founding Officer for fast track start-up organization led by CEO/COO from Blockbuster Entertainment and AutoNation. Grew to 320 store retail chain and e-commerce company on NYSE. Developed brand essence, store design, visual merchandising, packaging. Responsible for industry and consumer research, all brand development and key member of team responsible for taking company public, store operations, mergers and acquisitions.

Key responsibility for identifying and implementing solutions that maximized revenue while significantly enhancing customer satisfaction. Initiated and led the largest automotive consumer behavior study and developed paradigm shift for automotive retailing. AutoNation has been the #1 automotive retailer since that time. Developed and maintained company tradedress, collaborated on initial website development and e-shopping experience including the innovative multi-car cross comparisons, Developed strategic marketing platform Shop.Save.Easy.

Managed team of 18, reported dotted line to both President/COO and SVP of Marketing. Managed $16M budget, directed store design for video, music and game stores (domestic & international), responsible for brand management/tradedress standards, logo development, all packaging, premiums, gift cards, product launches, sales promotions, print. production, Supervised TV/radio broadcast creative from concept through film and editing. Started when the company had 150 stores, left when there were 5000+ stores.