Stephanie Petersson Email & Phone Number

Los Angeles, California

-Translated customer and internal data into merchandising strategies utilizing the assessment of channel performance, customer behavior, competitive conditions, industry trends, and internal strengths and opportunities-Led the development, execution and communication of financial plans to drive business results across channels-Built seasonal omni-channel financial plans that drove towards both category and company objectives and achieved sales, margin, and inventory turnover goals-Anticipated and reacted to changes and business results by adjusting future financial plans on a weekly basis in order to maximize sales, mitigate risk, and achieve annual financial targets in a dynamic environment-Presented financial plans and merchandising strategies to senior leadership to gain alignment and commitment-Worked cross-functionally with logistics and omni-channel fulfillment teams to optimize inventory by channel-Developed talent, delegated tasks and responsibilities, and oversaw management of category allocation and replenishment strategies through management of Merchandise Analyst

Menomonee Falls, Wi

-Analyzed omni-channel sales data, competitor insights, and industry trends to provide unique, localized product assortment recommendations for over 1,100 stores-Optimized square footage by category at a store level to achieve improved sales productivity and profitability-Identified business opportunities and achieved alignment and commitment among stakeholders on strategies to capitalize on and maximize sales growthLed company Active space expansion strategy for Men’s Active to capitalize on evolving customer preferences-Developed localized west coast Vans apparel strategy in Young Men’s by analyzing both internal and external data and leveraging vendor and store partner insights -Partnered with Buyers, analyzed sales trends by channel, and leveraged digital customer insights to create seasonal strategy presentations for senior leadership

Menomonee Falls, Wi

-Analyzed and monitored all aspects of business, aiding in development and execution of merchandising strategies-Collaborated with cross-functional partners to create marketing, pricing, and store merchandising strategies to create a cohesive and sales-driving customer experience-Direct buying responsibility for Licensed Character apparel and school uniformsAnalyzed consumer trends, internal sales data, and vendor insights to create compelling, trend-right assortment-Negotiated costing, margin, and contract terms with vendors for maximum profitability-Drove + 20% comp in Licensed apparel year-over-year by reacting to trends and chasing into relevant licenses-Drove +10% comp in school uniforms year-over-year through product innovation and simplified pricing and marketing messaging to customers

Menomonee Falls, Wi

-Executed store-level allocations for over $400 million in retail receipts-Managed $2 million replenishment business-Analyzed past sales results and gave assortment and customer choice recommendations to Buyer and Assistant Buyer to improve profitability

Activities: 180 Degrees Consulting, Kelley Retail Association, Business Mentors Program, Peer Tutor

-Instructed and assisted fellow students in the course with various graduate-level excel skills-Organized and administered review sessions

-Setup and managed client accounts -Created a client website seeing it from initial through to site launch, including theme selection search engine optimization -Optimized sites for search engines using keyword analyses -Worked independently and part of a team to execute client projects

Indianapolis, In

-Instructed group of ten to fifteen three to six year-old's in tennis -Used leadership skills to organize various activities independently and as part of a team

-Responsible for filing, mailing, typing, data entry, and handling insurance claims -Employed computer programs such as excel, access, and word-Dealt with customers using interpersonal and communication skills-Trusted with confidential information