• Responsible for leading Client relationships; possessing an understanding of their business, providing a unique perspective and a vision for driving measurable business results.• Partnered with internal team members and vendors to develop creative and connected solutions that drive our client’s and agency’s business results.• Executed a wide portfolio of complex projects including site design & development, SEO, CRM, Campaign Mgmt, Organic & Paid Social Strategies, KPI setting, measurement reporting.• Stood up and leads a dedicated, multi-brand, cross-disciplinary team of Project Managers, Experience Design, Developers, Strategists, Writers, and Data Analysts.• Supervised the work of assigned direct reports. Responsible for developing and fostering strong, high-performing team including, coaching, regular feedback sessions, career development support and work plan alignment. • Managed overall progress of project budgets and expenses with project management team; reviewing regularly to make adjustments to meet internal forecasting and budget planning.• Proven ability to work autonomously and manage multiple conflicting priorities, strong organizational skills and ability to work under pressure, including disruptive toddlers.

One of four team members within a fast-paced digital agency startup. Owned various facets of marketing, design, digital strategy, media buying & new client strategy. Development and execution of paid & organic social media strategy from content strategy, creation, and execution, through media buying & analysis. Created a local marketing strategy for Tire Discounters to grow brand awareness and car count; a 360 plan including a digital playbook, fundraiser program, GM Community Outreach Guidebook, new store strategy, and PR activations.

Led strategy and planning for brands and clients within CPG, tech and fast casual restaurant industries. Drove development of core brand ideas based on a synthesis of primary and secondary research, market and consumer data, and competitive analyses; resulting in channel strategies, tactical plans and success metrics.

Led creative teams in development and delivery of Tampax & Always brand identities through packaging redesign, initiatives, in-store environments, brand strategies, and identity guidelines. Delivering designs that resonate with consumers in the overly complex feminine care category. • Owned relationships with multiple agencies and internal teams to quickly turnaround industry-leading, beautiful creative at shelf for two, billion-dollar brands.• Developed creative briefs that effectively translate business objectives into design objectives. Led creative direction based on competitive and trends research, while balancing evolving client needs.

Pioneered Always & Tampax brands into previously untapped digital space with inadequate tools and limited support. Partnered with multiple agencies, led visual identity and strategy, growing social presence to a community of 6M+.• Managed all social components of Always #LikeAGirl digital campaign. Built and refined paid campaign, combining data analysis and real-time brand marketing. • Owned #LikeAGirl communication strategy, marketing calendar, and consumer interactions. #1 Best Ad of Super Bowl XLIX - AdWeek. Garnered 20B impressions, 100M views globally, and the #1 viral video for Procter & Gamble.• Owned digital qualitative and quantitative data analysis for Always, Tampax, and Discreet, delivering quarterly, annual, and competitive metric reports to upper management and external agency partners. • Proven success at building communities of advocates, improving brand trial, addressing misinformation, driving positive sentiment online and identifying unmet consumer needs.

Owned Teen eCRM program and communication strategy; translating brand priorities into timely and relevant marketing vehicles including BeingGirl eCRM program, marketing communication calendar, and website/social channels.• Increased engagement open rates (+5%), click-through rates (+2%) - and decreased unsubscribed users (-10%) by executing 20+ email newsletters under recommended newly designed template.• Executed budget management; monitored monthly spending trends and reporting for two billion-dollar brands; remained within ~5% of allowed budget.

• Provided best-in-class consumer relations support for 150+ P&G products.