Stephanie Bray Email & Phone Number

Kohler, Wisconsin, US

Kohler, Wisconsin, US

• Directly responsible for developing, managing, executing and optimizing Kohler’s Kitchen and Bath social media strategy across paid and organic Instagram, TikTok, Facebook, Twitter, Reddit, Pinterest and YouTube to.
• Proactively provide feedback and recommendations on social media performance, challenges and testing opportunities for key business stakeholders to deliver improved marketing results.
• Manage social media budgets for Consumer and Omnichannels Channels on a monthly and annual basis.
• Partner with macro and micro influencers in the design community, to create authentic, influencer marketing campaigns.
• Received the 2021 President Award for developing, managing and executing a global paid and organic social media campaign for the Daniel Arsham x Kohler partnership. This campaign generated 3M impressions, 8x the number.
• Led a global, paid and organic social media campaign for Milan Design Week, which drove 31M Impressions and 80% of landing page visits.

Green Bay, Wisconsin, US

• Developed, planned and implemented the organization’s first paid and organic social media strategy across Facebook, Twitter, Instagram, LinkedIn and YouTube. This led to a 40% (2019) and 67% (2020) increase in digital.
• Create, manage, test and optimize paid social media ads for the entire organization, with quarterly budgets of $100,000+.
• Lead bi-weekly digital sales team meeting with members across the organization, in order to collaborate and improve the digital customer journey and sales results across all mediums.
• Analyze social media and digital metrics, including listening reports, to make strategic updates in real-time.
• Engage the appropriate cross-functional teams to align with overall marketing and organization initiatives when applicable, i.e. Compliance, Consumer Banking, Creative, Corporate Communications.
• Direct communication and client management with outside partners, i.e. Green Bay Packers, Milwaukee Brewers, Facebook, Twitter, Sprinklr, marketing agencies.

Appleton, WI, US

• Develop and implement a university social media strategy amongst branded Facebook, Twitter, Instagram, Snapchat and LinkedIn accounts.
• Write and oversee weekly to monthly editorial calendars that align with overall communication initiatives.
• Manage and perform university email strategy for overall communications team and university departments.
• Primary social media contact and resource for more than 20 university departments social media account representatives.
• Mentor up to five students in Resonance Communications Internship program on how to effectively use social media for an institution.
• Create and optimize social media advertising and oversee digital advertising to enhance recruitment and campus awareness.

Philadelphia, PA, US

• Created customer relationships through a personalized and authentic shopping experience.
• Handled customer complaints with respect and in a timely fashion.
• Operated POS system to fulfill online orders and customer transactions.

New Berlin, WI, US

• Wrote, developed and oversaw weekly to monthly Facebook, Twitter, Instagram, Snapchat, LinkedIn and Pinterest editorial calendars that aligned with overall marketing initiatives.
• Managed remote contractor day-to-day on social media best practices and editorial content calendar.
• Presented weekly social media content client-facing calls and large-scale event social plans.
• Lead assembly of weekly, monthly, quarterly and annual analytic reports from social campaigns and event activations.
• Planned and managed multiple client social media paid campaigns with budgets starting at $100,000.
• Managed and executed weekly to monthly social media sweepstakes and conduct outreach for prize fulfillment.

Milwaukee, WI, US

• Contribute to community management of UWM’s eight social media accounts.
• Launch social media platform, Snapchat, which has a 65% watch rate.
• Plan, implement and execute social media campaigns on various campus events.
• Analyze social media campaigns and create dashboards using Google Analytics.
• Write at least two news articles, announcements or listicles a month for UWM REPORT and Buzzfeed.
• Create copy and place Facebook ads for the university’s schools and colleges and events on campus.

Milwaukee, WI, US

• Designed and implemented social media campaign utilizing artists’ press kits.
• Wrote email announcement resulting in a 47% open rate and 6% click through rate.
• Allocated funds to marketing purposes and came in under the budget of $15,000.
• Worked on a planning committee of 20 members to organize and execute UWM’s largest event of the year.

Milwaukee, WI, US

• Fulfill customer food and beverage orders and handle cash transactions.
• Increase sales by up-selling products through communication.
• Problem solve in fast pace environment with high pressure.

Milwaukee, WI, US

• Supervised club practices and events and perform first aid.
• Expanded Sports Club program to over 21 clubs.
• Inputted and managed over 100 pieces of athletic equipment in an inventory database.
• Trained new employees, and improve communication between assistants, athletic trainer and club president.

Milwaukee, WI, US

• Prepared and executed seven large-scale, fundraising events that raised more than $100,000.
• Assisted with department’s internal databases for scoreboard messages, grants and scholarships.
• Promoted the foundation through social media and by personally interacting with fans and local organizations.

Minneapolis, MN, US

• Served food and beverage orders and processed cash transactions.
• Led and trained team members in fast pace environment.
• Handled customer complaints with quick decision making.
• Designed floor model displays and established returning customer relationships.

Green Bay, Wisconsin, US

• Organized daily and special events for underprivileged children.
• Raised park program attendance from 8 to 20 children.
• Created and designed a carnival booth for city-wide event.
• Assisted in first aid and watched wading pool.

Milwaukee, WI, US

• Entered client data into CRM database system.
• Prepared and created annual and monthly reports for client meeting.
• Interacted with clients on information regarding their accounts.

Master Of Business Administration - Mba

Bachelor Of Business Administration, Marketing