Stephanie Carcara Email & Phone Number

Los Angeles, California, United States

Santa Monica, California

-Oversee planning and execution of digital and social creative production for Honda Automobiles -Formulate media and creative personalization plans utilizing audience targeting for sales events, evergreen, and competitive placements with digital media and strategy planning teams-Supervise social media, display, website, email, photography, CG assets, and video production process-Collaborate with Honda marketing executives to understand their business landscape, develop strategies to meet their key objectives and activate the agency team to deliver-Manage and develop seven associates by delegating and reallocating resources, creating team processes, and providing conflict resolution-Identify new, organic business opportunities with existing client departments by building relationships across key industry and client partners

Santa Monica, California

-Provided strategy for display, social, and website advertising testing plans that led to increased shopping actions, and presented performance data and KPIs before final implementation-Led the Honda brand website optimization roadmapping and execution teams-After six months of acquiring the business, the website improved seven places out of 19 total in the JD Power Manufacturer Website Evaluation-Managed and developed five associates

Santa Monica, California

-Day-to-day contact for client groups– led creative presentations and reviews, and managed communications between client and internal agency-Oversaw the approval process of all digital marketing efforts, including internal, executive, client, legal, and 3rd parties-Ensured all internal teams were supporting the overall initiatives and goals that had been agreed upon by the client and business stakeholders-Led three successful website complete redesign projects of HondaCertified.com, AcuraCertified.com, and e-commerce site HondaRacing.com which then led to winning the Honda brand website business-Managed and developed three associates by working side by side on all projects allocated to our team

-Managed annual contracts and secured revenue protection -Identified barriers and addressed issues as they arose-Built strong relationships within existing customers and identified growth opportunities -Increased usage of products by developing marketing and training plans with program managers in each state-Improved Net Promoter Scores for each client by leading internal team meetings with specific action items and measurable outcomes

Louisville, Kentucky Area

-Account and project lead on Louisville Slugger Museum-Managed project and campaign execution for web development, Point-of-sale, and experiential-Responsible for maintaining profitability on retainer and out-of-scope/project based scope of work-Stayed dedicated to client’s business needs through research and constant relationship-building

Louisville, Kentucky Area

-Oversaw capacity planning and account growth agency wide- 70 website redesigns happening concurrently-Created on-boarding program for account/project managers and trained new associates -Managed up to 4 associates at a given time while maintaining own client accounts

-Managed client relationships and projects in areas of web development, design, branding, print, and digital advertising-Identified new revenue-generating opportunities with existing clients and managed profitability and agreement scope of all accounts-Responsible for quality control and process on all aspects of UX, design, and development

Cincinnati, Ohio Area

-Oversaw production and scheduling, and developed workflow, production process and quality control measures for new grand format department-Managed retail Point-of-Sale projects for Procter & Gamble, Abercrombie and Fitch, and Vera Bradley-Established supply chain through vendor selection and negotiating pricing contracts

Los Angeles

-Completed three-year leadership and business training rotational program in commercial printing-Rotated through production, prepress, estimating, digital printing, customer service, project management, and sales departments, as well as mentored six younger associates in the program-Supervised jobs from planning through delivery, and supported 70 sister offices nationwide for clients like DreamWorks, Midas, Walt Disney, and Denny’s

Torrance, Ca

-Researched the industry’s competitive special edition vehicles and provided a competitive matrix in preparation for Toyota’s special edition vehicle campaign-Helped plan the national Future Farmers of America convention, sponsored by Toyota-Analyzed other industry competition and created comparative charts to Toyota vehicles