Stephanie Carreon Email & Phone Number

• Work with Digital Marketing to build and optimize campaign landing pages.
• Analyze performance of products, promotions, and campaigns; identify opportunities to promote products and increase engagement and conversion.
• Bring the product assortment strategy to life and help manage the end-to-end shopping experience, through site navigation, product presentation, and site messaging
• Monitor web analytic trends to identify usability challenges and new product opportunities.
• Work with key vendors to promote their products through the online channel.
• Analyze and develop a cross-sell and up-sell product strategy.

• Build and drive relationships with key partners to implement integration
• Establish processes and gather requirements to educate cross functional partners on best practices
• Support campaign leads on execution and coordination to produce a successful launch of events and brands.
• Proactively manage content within the content management system and take ownership for quality and accuracy for women’s, shoes, salon and sephora department pages on jcp.com
• Support in driving the strategy and planning for Homepage customer experiences based on data, actionable insights & recommendations
• Partner closely with cross functional teams to support the end-to-end campaign development and track multiple project deliverables, ensuring marketing and merchandising objectives are met

• Managed Direct Mail events by publishing the Direct Mail plan internally, and writing data processing specs, print personalization and imaging specs for external DP and print partners.
• Collaborated with various teams on event format, versions, offers, barcodes, online codes, quantities, costs, due dates, and store copy distribution.
• Partnered with internal marketing teams and external suppliers to successfully mail planned Direct Mail events on time and on budget.
• Evaluated Direct Mail creative with integrated content review, final review and blue lines to achieve all postal requirements and accurate positioning for version accuracy, format size and specs.
• Evaluated mailer event QC reports and imaging Direct Mail events and format signoffs with data processors and printers before event press starts.
• Responsible for the paper, print, distribution and mailing of various events, including New Movers and Rewards program.

Plano, TX