Stephanie Carreon Email & Phone Number

● Work with Digital Marketing to build and optimize campaign landing pages.● Analyze performance of products, promotions, and campaigns; identify opportunities to promote products and increase engagement and conversion.● Bring the product assortment strategy to life and help manage the end-to-end shopping experience, through site navigation, product presentation, and site messaging● Monitor web analytic trends to identify usability challenges and new product opportunities.● Work with key vendors to promote their products through the online channel.● Analyze and develop a cross-sell and up-sell product strategy.● Identify product gaps in the assortment.● Review product refiners and key specifications to enhance search, product pages and drive conversion.

● Build and drive relationships with key partners to implement integration● Establish processes and gather requirements to educate cross functional partners on best practices● Support campaign leads on execution and coordination to produce a successful launch of events and brands.● Proactively manage content within the content management system and take ownership for quality and accuracy for women’s, shoes, salon and sephora department pages on jcp.com● Support in driving the strategy and planning for Homepage customer experiences based on data, actionable insights & recommendations● Partner closely with cross functional teams to support the end-to-end campaign development and track multiple project deliverables, ensuring marketing and merchandising objectives are met● Lead personalization planning and execution in partnership with Customer Insights & UX Research

● Managed Direct Mail events by publishing the Direct Mail plan internally, and writing data processing specs, print personalization and imaging specs for external DP and print partners.● Collaborated with various teams on event format, versions, offers, barcodes, online codes, quantities, costs, due dates, and store copy distribution.● Partnered with internal marketing teams and external suppliers to successfully mail planned Direct Mail events on time and on budget.● Evaluated Direct Mail creative with integrated content review, final review and blue lines to achieve all postal requirements and accurate positioning for version accuracy, format size and specs.● Evaluated mailer event QC reports and imaging Direct Mail events and format signoffs with data processors and printers before event press starts.● Responsible for the paper, print, distribution and mailing of various events, including New Movers and Rewards program.● Managed special projects outside of Direct Mail, such as imaged use and kill barcode coupons, which have been printed and shipped to stores, special events, distribution centers and appeasements for customers.

Plano, Tx