Marketing and Business Development for Norwegian Cruise Lines

• Successfully market and sell a luxury resort of 796 rooms and 100,000 sq. ft. of meeting space, resulting in a 10% YoY increase in sales and a conversion rate of 35%.• Evaluate and manage inquiries through pre-qualifications, rate negotiations, issue proposals, and contracts, resulting in an increase in new business by 15%.• Identify and develop opportunities to maximize revenue by selling all facets of the hotel, resulting in a 20% increase in upselling.• Provide input and execute a strategic plan for the assigned geographic territory, resulting in a 25% increase in market share.• Perform all duties in compliance with departmental and hotel policies, practices, legal requirements, and procedures.

• Source and develop new business opportunities for CSI, resulting in a 25% increase in new business and a 20% increase in qualified leads.• Actively source new relationships and business through research, lists, relationships, and opportunities, resulting in a 30% increase in business from target markets.• Meet or exceed defined lead generation and revenue goals, consistently exceeding target by 10%.• Attend industry meetings and be active in the local community, resulting in a 40% increase in industry recognition.• Read, analyze, and interpret client proposal requirements, RFPs, contracts, financial reports, and other legal documents.

Evaluate and manage inquiries through pre-qualifications, rate negotiations, issue proposals and contracts, process bookings, and follow up appropriately with established and prospective clients all in accordance with established departmental policies and procedures.Develop and grow new and existing accounts to meet and exceed revenue goals by prospecting, making sales calls, entertaining and conducting site inspections; all through persuasive verbal and written communication.Represent company at tradeshows, client & industry events and maintain consistency within the corporate standard.Identify and develop opportunities to maximize revenue by selling all facets of the hotel.Provide input and execute strategic plan for assigned geographic territory consistent with department goals.Perform all duties in compliance with departmental and Hotel policies, practices, legal requirements and procedures.

FOUR POINTS BY SHERATONLead and direct the development and implementation of strategic sales and marketing plans and initiatives to include, but not limited to, interacting with clients and the media, directing solicitation efforts, securing business, operating information management systems, preparing and presenting statistical and performance reports and managing all financial aspects of the operationPartner with the Revenue Management team to include, but not limited to, determining sales pricing strategies, developing rates, establishing group thresholds, determining space utilization policy, deploying competitive data strategies, conducting demand analysis and managing market mixUtilize and apply current technology and systems effectivelyMonitor and develop team member performance to include, but not limited to, providing supervision and professional development, scheduling, conducting counseling and evaluations and delivering recognition and rewardRecruit, interview and train team membersParticipate in ownership meetings, as neededFocus on revenue producing activity and maximized selling time with a minimum of 65% of work time dedicated to direct sales efforts and 35% to leading and managing the sales team; Developing promotions and presentations; completing a variety of reports; maintaining administrative account management

FOUR POINTS BY SHERATON Generating guest and meeting room revenues. Keeping current with market developments and competition. Maintained high profile in community.• Develop annual strategic marketing plan which includes market initiative by segment.• Prepare and present statistical and performance reports and managed all financial aspects of the group sales.• Effectively interact with people of diverse socioeconomic cultural disability and ethnic backgrounds for sales solicitation efforts in securing business.• Successful results driven, energetic and focused, high energy and entrepreneurial spirit. • Provide exceptional customer service and ability to improve the bottom line.• Ensure account productivity by maintaining client satisfaction and continued rapport building through regular sales calls and proper file maintenance.• Keep abreast of market trends, competitor’s activities and client feedback. • Complete all correspondence to clients and internal reports in timely fashion.• Develop and conduct persuasive verbal sales presentations to prospective clients.• Consistently increase ADR and Occupancy.• Establish and maintain a high profile in community. Responsible for increasing hotel occupancy from conferences and banquets in order to optimize business opportunities.• Oversee current accounts to maintain and increase room nights and maximize meeting room sales. • Improve business relations to corporate clients to get all business travel.• Keep up with Hotel Occupancy patterns and citywide events and conventions that affect the hotel.• High level guest relation, interact with clients direct solicitation efforts secures business prepares and presents statistical and performance reports• Create BEOs

Assistant to National and Sales Managers specializing in large group convention sales and reservations for groups of 5000+ attendees. Specializing but not limited to: Pharmaceutical, Medical, Biotech, Insurance ,Real Estate and Financial national and regional conventions for the Venetian, Palazzo, and Sands Expo in Las Vegas, Nevada.Create and Manage all group reservation contracts and addendumsSales Manger comp justifications Site reservations for corporate events and site visitsManage all Managers and Directors travel itineraries Manage expense reports Letter correspondence and event invitation to executivesCoordinate with National meeting planners to ensure successful visits to secure business with Sales Managers.Turnovers to Conference, Catering & Accounting DepartmentsDirect client and customer relationsMulti-tasking the needs of several department headsSpecialties: Outlook, CRM, Excel, Powerpoint, Word, LMS

Provided 5 Star/5 Diamond service for all check ins, check outs and guest requestsAided with Spanish translation for guests, management, front office agents, and call centerSelling/Upgrading suites to guests upon check-in and increasing revenue per reservationAssisted management staff with special projects Assigned rooms and registered all guests speedy and efficientlyEnsure charges and credits were posted to individual guest foliosCoordinate activities of all departments to ensure the highest level of serviceMaintain positive guest relations at all times, resolving guest complaints and challenges, while ensuring guest satisfaction.Obtain assigned bank and ensures accuracy of contracted moniesMaintains confidentiality of guest information and pertinent hotel data.Possess skills to expedite clerical processing, perform a service, evaluate information, and take action based upon information to complete a task or assignment or activity.Provide expertise based on information keyed, gathered, studied, processed or reviewed.

Identifies potential clients for case management intervention by evaluating pro-active triggers and criteria related to medical diagnoses, clinical condition, complications, utilization and/or cost issues.Collects and analyzes assessment data to identify opportunities to improve nursing practice and develop innovative solutions to client care problems, addressing both effective resource use and quality.Collaborates with patients and their families, physicians and other health care providers during each phase of the case management process, such as formulation of outcomes, plan development, evaluation of diagnosis, and effectiveness of interventions.Serves as a patient advocate, enhancing access to health care and assisting client to develop skills for self advocacy.Identifies assessment, diagnostic strategies, and therapeutic interventions that reflect current evidence, including data, research, literature and expert clinical knowledge.