Stephanie Castro Email and Phone Number

As Marketing Manager, I developed case studies and other collateral for the GTM team, oversaw the company rebrand and website redesign, and worked with two contracted designers to ensure quality and timely success. Notable impact: established a formal marketing lead qualification system, developed digital advertising, and generated ~1000 inbound MQLs within the first six months of ad runs; oversaw the company’s blog and social media calendar, developed campaigns, and aligned marketing activities with Product and GTM needs, achieving a +225% in website traffic, +165% increase in Facebook audience, and +245% increase in Instagram audience over twelve months.

As the first People Ops hire for Adyton, I created foundational People processes including job leveling frameworks, a performance management process, the company’s Total Rewards program, employee engagement surveys, and internal policies. Notable impact: coordinated the hiring process, including maintaining the ATS system, resulting in 2x team growth over 12 months; developed employee engagement surveys to inform People Ops initiatives and improved key engagement areas, such as a ~20% increase in employee satisfaction for overall role clarity, meeting effectiveness, and receiving regular feedback; implemented new employee wellness and professional development benefits as part of the company’s Total Rewards program, contributing to greater engagement, a higher eNPS score, and improved cross-functional collaboration; established a cross-functional working group comprised of leaders across the business to align on goals, leading to greater accountability and efficiency in closing major contracts and completing key compliance requirements; administered and audited the company’s Employee Stock Ownership Plan, resulting in a more equitable distribution of ESOP stock options and clearer links to employee performance achievements; introduced ASQL self-assessments as a professional development framework for independent remote work, resulting in greater awareness and tracking of key self-leadership behaviors and boosting employee performance outcomes.

Directed a team of ten staff supporting ~1500 employees; oversaw all hiring processes from recruitment through onboarding and developed a virtual interview process that streamlined procedures and reduced the hiring timeline by 50%; as a liaison to department managers, advised on courses of action regarding employee relations and successfully negotiated several mediation settlements with labor unions on overtime policies and workplace conditions; administered the Learning Management System for approximately 1,500 full-time and 450 part-time employees, obtaining near-full compliance for mandatory training.

Streamlined the preparation of the department’s $700 million annual budget, enhancing accuracy and reducing turnaround time by 15%. Developed performance metrics for proposed departmental programs for greater accountability.

Acted as liaison to ~150 staff, providing support for FMLA, workers' compensation, and reasonable accommodations, resulting in improved employee engagement and departmental compliance; coordinated hiring processes, reducing the department’s vacancy rate by 5%; coached supervisors through progressive discipline and performance improvement plans; provided managerial skills training, resulting in improved manager-employee relationships and greater team efficiency.

Collaboratively implemented the Pension Administration System (PAS) project: I assisted with project management, staff training, and regular updates to division managers. I analyzed business processes for efficiencies and incorporation into workflow technology.

Engaged visitors in conversation about the history of Los Angeles. Led special cultural workshops for students. Served as the first point-of-contact for visitors, educators, and vendors.