- Assisted in leading the company/brand launch strategy, content, communications, and omni-channel marketing- Leads marketing and messaging for the full product portfolio, while working directly with product managers, technology and UX teams throughout product development- Works with various SMEs, including pharmacists and physicians, to develop and write technical healthcare content for providers, patients, PBMs, TPAs, and Employers- Leads sales enablement strategy, execution, and account management support to create and deliver sales tools and resources that support and advance the selling process- Leads all digital channels, print, and corporate brand marketing

*Position prior to launching Stellus Rx within the CHG org- Lead product marketing strategy for Catalyst's various pharmacy products & solutions- Worked directly with product management, UX and technical teams throughout product development- Developed both digital and print marketing materials and digital campaigns (social, brochures, case studies, videos, infographics, etc.)

- Lead online and offline marketing campaigns and content development for the McKesson Health Systems product portfolio- Collaborated with SMEs, design/UX, legal, sales and PR teams to execute multichannel campaigns- Campaign items and channels include: white papers, case studies, paid and organic search, paid and owned social, email, website content, video, infographics, sales enablement content, etc.- Executed product sales enablement strategy, content and communications- Created and executed full yearly GTM plans and strategy for new and existing products

- Executed lead generation and sales enablement strategies and messaging across sales and marketing teams.- Primary tools: Salesforce & HubSpot

- Ideated & executed lead generation materials and email messaging for ABM reach outs and trade shows.

- Collaborated on promotional events and sponsorship marketing strategies for ACU athletics- Coordinated all audio (music and sound effects) throughout baseball and softball games