Stephanie Chau Email & Phone Number

Chicago, Illinois, United States

Chicago, Il

Chicago, Il

Lake Forest, Il

* Leads e-Commerce marketing performance analytics* Spearheaded the shift in thinking from a marketing channel focus to a customer-focused strategy* Created the customer journey framework providing a springboard for many growth driving strategies * Conducts customer cohort analysis and look-alike modeling* Drive customer acquisition and retention analytics* Provide thought leadership in analytics and mentor analysts across teams* Perform comprehensive, cross-channel/platform analysis and attribution modeling* Define and drive best-in-class marketing performance management, framework, processes and deliverables* Proactively initiate analyses that result in actionable insights; communicate to leadership* Leads annual marketing planning efforts and advanced forecasting* Develop analytical plans and strategies to improve marketing efficacy using advanced marketing tools.

Downers Grove, Il

* Managed top-caliber analysts and multiple analytical projects to focus on the efficiency of lead acquisition.* Lead CRM reporting and analytic functions, and digital analytics for the marketing department. * Oversee online and offline measurement and key reporting on goals, forecasts, digital attribution, predictive analytics, and complex tracking mechanisms.* Identified and solve complex business problems using advanced analytics. * Developed analytical plans and strategies to improve marketing efficacy and lead creation using advanced marketing tracking tools. * Provided reporting and analytic tools to the marketing leadership team. * Conducted modeling and measurement activities to make informed spending decisions using simulation models, ROI assumptions, and trade-off analysis scenarios.* Served as a company-wide expert on data mining, testing and optimization, reporting, and web and marketing analytics.* Developed solutions and establish process measurement protocols.

Oakbrook Terrace, Il

* Executed and measured campaigns to increase prospective student volume.* Directed various teams on creativity and content for emails, flyers, posters, internet display, and landing pages. * Oversaw campaign tracking and analytics for the marketing department, and regularly conducted deep analyses for all marketing channels, online and offline. * Architected the tracking protocols for all national and local marketing campaigns.* Led the reporting and analytic function for internet lead aggregators * Led the marketing implementation team for several new program launches. * Managed the email marketing program to prospects and email communications to online students. * Recognized as an expert in email retention and presented case studies at several conferences.* Managed the print media buying process for Deaconess College of Nursing.

* Served as one of the founding members of myLoyola, which has won 3 National Health awards for excellence; part of a team that won 10 nationally-recognized web site awards within 4 years.* Received multiple top-performance evaluations and earned 4 awards for exceptional customer service.* Collaborated with web developers and oversaw content, usability, and design of the Loyola University Health System website. * Directed a team to create web applications, and spearheaded the creation of all new web content. * Served as the analytic lead, and managed all marketing-related reporting for senior management. Used data warehouse environment for several data mining and segmentation projects. * Engineered tracking protocols for online advertising efforts.* Led the marketing and operational development of key programs, including a secured patient-to-physician communication mechanism and the online billing system. *Managed media purchases, and managed a budget of over $300,000 used for traditional print media advertising.

Master Of Business Administration - Mba, Marketing/Information Technology

Activities and Societies: Beta Gamma Sigma Honor SocietyData Warehouse & Business Intelligence Graduate Certificate

Bachelor Of Science - Bs, Business Administration - Marketing