Social Media Marketing services, strategies, and deliverables for the restaurant & hospitality space. Since 2016 we have worked with over 40 clients including Michelin-starred restaurants, national DTC brands, local restaurant groups and small businesses. Our passion is storytelling through powerful visuals and copywriting, combined with tailored strategies built specifically for each client's business objectives.

Responsible for digital marketing initiatives (email, social media), website updates, and ad sales for the Bay Area branch of Doorstep Market. Doorstep Market is an online marketplace that helps connect regional small business owners, entrepreneurs, and makers to new customers.

Clients: Wella Professionals, Sebastian Professional, System Professional (Procter & Gamble)As social media content lead, I am responsible for producing monthly content plans for the global Instagram, Twitter, and Facebook accounts of three Procter & Gamble haircare brands. I work closely with clients, the account team, creative teams, strategic planners, and social media community managers to ensure that objectives and deadlines are met.COPYWRITING- Write monthly content… Show more Clients: Wella Professionals, Sebastian Professional, System Professional (Procter & Gamble)As social media content lead, I am responsible for producing monthly content plans for the global Instagram, Twitter, and Facebook accounts of three Procter & Gamble haircare brands. I work closely with clients, the account team, creative teams, strategic planners, and social media community managers to ensure that objectives and deadlines are met.COPYWRITING- Write monthly content plans for all social platforms- Adapt voice to each brand- Adjust strategy and form to each social platform- Write blog posts covering brand initiatives and trendsSCHEDULING AND MANAGEMENT- Schedule content using social software- Work with community manager to craft strategy for effective posting habits in our target marketRESEARCH & ANALYTICS- Responsible for constantly researching trends and developments in social media & the beauty/hair industry- Work with community manager to develop concrete objectives, benchmarks, and campaigns/strategies for reaching goals- Utilize analytics, learnings, and metrics (Google analytics and social data) to inform content strategy and curationPROJECT MANAGEMENT- Balance multiple deadlines and multiple clients- Assist the account team with digital initiatives, copy editing for the website, and synchronization of traditional, digital, and social initiatives Show less

Clients: Wella Professionals, Sebastian Professional, System ProfessionalAs account management intern, I was responsible for working with clients to produce digital assets in line with brand strategy and initiatives. I gained experience in digital project management, content strategy, SEO, website maintenance, and social media management. PROJECT MANAGEMENT- Execute digital strategy initiatives from client brief (website updates, digital marketing tools)- Work with… Show more Clients: Wella Professionals, Sebastian Professional, System ProfessionalAs account management intern, I was responsible for working with clients to produce digital assets in line with brand strategy and initiatives. I gained experience in digital project management, content strategy, SEO, website maintenance, and social media management. PROJECT MANAGEMENT- Execute digital strategy initiatives from client brief (website updates, digital marketing tools)- Work with webdesigners to produce creative digital assets- Create webmastering and cropping briefsCOPYWRITING/CONTENT STRATEGY- Contribute initiative-based or strategically-focused articles for the Wella Blog- Write strategic social media content plans- Contribute copy for marketing materials: newsletters, digital assetsCAMPAIGN EVALUATION & COMPETITIVE ANALYSIS- Assess the effectiveness of initiatives and monthly content on social media- Produce competitive analysis reports to aid in the strategic positioning of new products- Monitor community and industry to identify trends and opportunities for the brand Show less

Peacock Media is the Student Media group at the American University of Paris, featuring a print magazine, digital news site, and broadcast production. As communications manager for the Spring 2015 semester, I was responsible for:PROJECT MANAGEMENT- Consulted on user-experience and communications strategy in a website redesignDIGITAL & TRADITIONAL MARKETING- Designed and executed campaigns that boosted engagement and awareness by… Show more Peacock Media is the Student Media group at the American University of Paris, featuring a print magazine, digital news site, and broadcast production. As communications manager for the Spring 2015 semester, I was responsible for:PROJECT MANAGEMENT- Consulted on user-experience and communications strategy in a website redesignDIGITAL & TRADITIONAL MARKETING- Designed and executed campaigns that boosted engagement and awareness by 70-80%REBRANDING/REPOSITIONING- Implemented a strategy for uniting the three media outlets under one brand identityMARKET RESEARCH & ANALYTICS- Utilized data from the student body & digital tools in order to better position the brand and influence content Show less

Relevant Tools is an email marketing service provider. As digital media strategist, I was responsible for:SOCIAL MEDIA MANAGEMENT- Designed and implemented strategic social media marketing campaignsSEO- Google AnalyticsSTRATEGIC CONTENT CREATION- Managed company blog focused on developments and trends in the industry- Created customer recommendations for email marketing campaign strategy

The Emerald Scarab is a luxury styling service based in Los Angeles. As a social media intern I was responsible for:SOCIAL MEDIA MARKETING- Strategic recommendations and implementation: cross-platform social media campaigns- Maintained a consistent and engaging digital presence - curated brand identitySTRATEGIC CONTENT CREATION- Contributed in-depth articles covering fashion and lifestyle topics to the company blog- Utilized audience insights to inform content… Show more The Emerald Scarab is a luxury styling service based in Los Angeles. As a social media intern I was responsible for:SOCIAL MEDIA MARKETING- Strategic recommendations and implementation: cross-platform social media campaigns- Maintained a consistent and engaging digital presence - curated brand identitySTRATEGIC CONTENT CREATION- Contributed in-depth articles covering fashion and lifestyle topics to the company blog- Utilized audience insights to inform content strategy Show less

2012 OLYMPIC TEAM TRIALS- Qualified in the 100 butterfly- Top 50 national finish2013 NCAA CHAMPIONSHIPS QUALIFIER- Placed in the top 30 for the 200 butterfly. ACADEMIC DIRECTOR'S ACADEMIC EXCELLENCE AWARD- Balanced up to 30 hours a week of training with a rigorous academic schedule, and was named to the Academic Director's Honor Roll each quarter of my attendance at UCLA, for which I received the Athletic Director's Academic Excellence Award. PAC-12… Show more 2012 OLYMPIC TEAM TRIALS- Qualified in the 100 butterfly- Top 50 national finish2013 NCAA CHAMPIONSHIPS QUALIFIER- Placed in the top 30 for the 200 butterfly. ACADEMIC DIRECTOR'S ACADEMIC EXCELLENCE AWARD- Balanced up to 30 hours a week of training with a rigorous academic schedule, and was named to the Academic Director's Honor Roll each quarter of my attendance at UCLA, for which I received the Athletic Director's Academic Excellence Award. PAC-12 CHAMPIONSHIPS 2010, 2011, 2012, 2013- Contributed to multiple relays that finished in the top 8 at Pac-12s, as well as multiple individual finishes in the top 8 and top 16.- 2nd Team All-American Show less