- handling the highly dynamic and exciting mobile market for SMB businesses - ensuring profitability for all mobile related products including but not limited to mobile price plans, handset launches and promotions while remaining competitive- actively drive marketing and retention campaigns to subscriber base and strive to uplift revenue per user - work closely with sales to develop GTM strategy for their respective sectors to maintain the service touch to our customers

- develop regional marketing campaigns and activation across various platforms (online & shopfront)- oversee category budget in terms of sales, profits and inventory target achievements; as well as keeping inventory on a healthy level.- study and analyse for South East Asia markets on brand sales vs competitors through market research data in various product segments- work closely with local counterparts and ensuring that local activities are in line with overall regional direction and goals- monitor weekly sales movement and and promotions effectiveness; and come up with promotion plans for future months- create regular reports for management and HQ reporting

Collaborate with various departments for schedules & events arrangements.Manage other duties that do not fall to a specific category on behalf of the Regional Team