Manage 6-7 accounts on platforms including Klaviyo, Attentive, Postscript, and Sendlane.Expertise in ESP migrations and IP warming strategies, ensuring seamless transitions and optimal deliverability.Developed and optimized comprehensive email and SMS marketing strategies, yielding significant improvements in engagement and conversion rates.Strategize and implement loyalty programs, subscription initiatives, and customer retention strategies, leveraging multi-channel marketing approaches.Proficient in auditing email and SMS accounts, with a focus on optimizing lead capture through pop-ups and refining automation strategies.Execute A/B testing for campaign elements including copy, design templates, timing, and offers.Collaborate with technology partners to integrate solutions into client lifecycle strategies, coordinating onboarding, training, and partnership integration calls.Partnerships include Black Crow AI, Retention.com, Friendbuy, Orita AI, and Skio.Successfully post IP-warming onboarding onto Klaviyo, achieving a consistent 6% click rate for email campaigns in highly-engaged segments.December metrics on Attentive account: 32.8% click rates, 26.8% conversion rates, generating $1,349,503 in revenue with $10.53 revenue per message.

Collaborated directly with the VP of Growth and CEO to establish a robust foundation for lifecycle marketing initiatives.Utilized Klaviyo, Lifetimely, Yotpo, Wunderkind, and other retention tools to enhance repurchase rates, increase customer lifetime value (LTV), and optimize the customer journey from prospects to repeat customers through data-driven strategies.Revamped Email/SMS flow and campaign workflows, streamlining processes for increased efficiency.Managed and directed cross-functional teams including copywriters, designers, and internal brand and retail teams to ensure alignment with marketing objectives and brand guidelines.

Created automated flows, segmentation, and optimizing accounts for both Email and SMS within the DTC ECommerce world.Strong data auditing, analyzing, and strategy based on KPI’s, deliverables, and client expectations.Nurtured deliverability through IP Warming, deliverability tracking and optimization through blacklisted sites, new DNS records, and spam tracking. Increased deliverability in a client from 65% to 94% inbox placement.SMS ideation and strategy. Hyper-personalized SMS testing and automated flow implementation. Lead Capture strategy, revamp and data analyzation. Accomplished 25.4% opt-in rates in new customer sign-ups.Deep segmentation and personalization strategy based on customer stage within customer lifecycle.Launched a new wellness brand on Klaviyo, SMS platform and transition established multi-million dollar brands to new ESP’s.Accomplished more than $10K+ in IP Warming campaigns to highly segmented customers of less than 4,000 people.Conversion-focused copywriting, offers, tone, A/B and send time testing within flows and campaigns.Work cross-functionally with Paid Media, Design, Content, SEO and Influencer departments to accomplish owned lifecycle marketing.

Responsible for driving bottom line results on a per client basis in the DTC start-up world.Email marketing experience in developing and optimizing flows with automated SMS flows and campaigns for maximum retention in full funnel build outs.Drive client facing marketing strategy and KPIs on various KPI dashboards such as Triple Whale. Google Analytics experience analyzing data and auditing client accounts.

Generated marketing campaigns and design work using creative and digital strategy for social media and web. Achieved and brought to life packaging design and ideation.Created relationships through influencer outreach and networking that resulted in user generated content and exposure. Planned relevant content and minor graphic design in line with NOTTE branding.Analyzed and delivered Market research in line with new market demographics for new products and lines.

Helped manage and ideate an event for a NYFW Collection Showing Brunch that increased following and exposure. Created relationships and took lead on outreach throughout wholesale orders and engaged with influencers for publicity. Sat in alongside the Founder at meetings and learned how to network and create relationships to extend a startup business. Spearheaded work on sustainable packaging and creative visions in the branding studio which was used in line with new brands seeking assistance in both English and Spanish.