Management de transition et conseil aux entreprises en stratégie marketing et communication.Domaines d'expertise : identité et contenu de marque, lancement de produits et innovations, expérience client omnicanale, stratégie media et influence, PR et partenariats, business development, RSE.

Responsible for brand identity and external communication. Lead of the media ON/OFF & influence strategy (including Social Media, PR, sponsorship)Deployment of innovative brand content & partnerships in lifestyle, gastronomy & sustainability.Management of compostable capsules innovation launch in France (1st market to launch in May 23)

Responsible, within the executive committee, for the brand ATL and BTL strategy and B2C/B2B sales.In charge of brand identity, 360 communication plan, media funnel management, acquisition & CRM activations plan, retail & e-commerce customer journeys, PR & influence, Trade Marketing.

Vertuo is the strongest innovation of the brand since its creation, it's a new system for long coffee drinkers.After US & Canada, France is the first market in Europe to launch the concept (october 2016).ScopeIn charge of Vertuo launch strategy for France in close collaboration with the HeadquarterCoordination of all marketing expertise (Media, PR, Digital, Retail, CRM, BTL, internal communication ...) and transversal management of the subsidiary directions.

Social media strategy definitionFacebook & Twitter local plateforms launchEditorial planning and social media campaigns Social media tool CRM launchBrand contentCrisis Management ProcessCreation of a CSR platform www.nespresso.com/entrepriseMedia campaign on brand values

New Accessibility Services Launch & Communication 360°Innovative recycling bag launch & RSE CommicationSustainability International Event Management

Marketing plan elaboration & and operational deployment Launches & sales driving (coffee, machines, accessories, services)Innovative services launches as "test an learn" and reporting to the head quarter for an international deployement Retail & e-retail design

New products launches (customer oriented & ROI approach)Sales animation & follow-upCustomer studies & communication10 persons task force leader for recycling launch & RSE orientation

Customer BTL communication Welcome & loyalty program implementation

Competitive IntelligenceProspectivePackaging / MerchandisingSubsidiaries coordination

Operational Marketing for the BtoB market (Offices & Horeca)