Stephanie Coy Email & Phone Number

• Managed Licensed Partner relationships for strategic partners including implementation of merchandising, social media, marketing campaigns, and market analysis.• Lead partner initiatives contributing to the Licensed Partner YOY growth• Worked closely with Creative team on campaigns from initial content development to marketing execution including email, social and on site promotions• Analyzed campaign metrics regularly for improvement and growth opportunities on multiple marketing platforms• Studied industry trends and identified content and marketing opportunities

Louisville, Kentucky Area

• Planned and implemented marketing and communication strategies, quality assurance initiatives, and market research for all 11 auxiliary units • Oversaw Google Analytics for strategy modification and adjustments and recommend strategic focus areas to implement.• Developed and managed marketing campaigns from concept through completion • Lead the Social Media Advisory Committee and the execution of new marketing strategy for all sites to increase engagement, awareness, and participation within Campus Services programs and services• Marketing chair for the ACUI Region 7 & 9 Conference, member of Social Media Council, and member of Social Media Task Force on behalf of the Director of Marketing, Publications, and Facilitation.• Expert in multiple marketing platforms/strategies including writing, email, eNews articles, website, social media, digital signage, events, campaigns, conferences, and promotions.

– Scheduled and coordinated on-campus events for university students, faculty, staff, and external clients (7,000+ annual events)– Communicated with customers daily via phone, email, and in person – Implemented problem resolution procedures to meet/exceed customer satisfaction– Served as student lead overseeing all scheduling/event coordination activities performed by student employees in the office – Participated in the decision making process and trained new full-time professional employees during department transition into a one stop center for Conference Services and Campus Scheduling functions

Master Of Science (M.S.), Marketing

Bachelor Of Business Administration (B.B.A.), Marketing