As a founding member of Varis’ executive team, I led the development and launch of our innovative procurement technology platform. I spearheaded product strategy, customer experience design, and development. Varis saw product-market fit with over 100 businesses, generating billions of dollars in transactions. I also played a pivotal role in securing independent funding, ultimately leading to the successful exit of the company. Building with this team was an honor!

Building up myself and other women to strengthen our leadership, magnify our influence, and pave the way to bring others with us.

Making data useful for people. Built an incredible UX team to serve users of Amazon QuickSight and Amazon QuickSight Q.

Doing what I love: (1) focusing on the complex user types in B2B and (2) scaling designs, design teams, and the product development process for a large customer base. Amazon Business is proud to serve millions of business customers and hundreds of thousands of business sellers around the world with more than $10 billion in annualized sales. I have the honor to lead the talented group of designers, researchers, writers and technologists to craft a distinctly Amazon experience to serve those businesses. My team and I guide the product development process in "working backwards from the customer" as we say at Amazon, to understand the perspectives of procurement leaders, small business owners, employees who buy for work, and everyone in between in the world of buying for business. Making buying decisions for work can be tough; we want it to be simple. http://www.amazon.com/business

The Education Technology Industry Network represents and supports developers of educational software applications, digital content, online learning.

Established and drove strategy for the $110M K-12 business proving out a change model that works. Responsibilities included managing a team of K-12 strategists and leading the VPs across multiple teams and acquired companies to integrate into a single organization, cohesive market and product strategy, as well as fulfill market analysis and ownership of in-year strategic assessment and 3-5-year strategic direction.* Launched *first K-12 Platform* offering through repurposing and repositioning our assets, contributing to the most successful quarter ever for the K-12 business. Enabled business line leaders of 5 major divisions to uplift and align their strategies and operations with the new offering.* Created innovative and non-obvious multi-year growth strategy.* Delivered first multi-year industry strategy plan, driving newly established KPIs in customer retention, product penetration, and new sales targets for VPs across multiple departments.* Synthesized and established key market guideposts, serving as a baseline for major initiatives throughout the sales year as well as corporate understanding of activities in the K-12 marketplace.* Established new internal organizational partnerships resulting in successful launch activities and new business development partnerships.* Developed and presented new K-12 vision to live customer audience of 2500+, plus live streaming audience at annual user conference.

Created the User Experience function, driving significant product strategy based on design research and market expertise and establishing a critical leadership function for the product development organization in launching products. Formed the collaborative processes for all departments to engage with UX, which consisted of research, concept design, interaction design, UI design and development, accessibility, localization and instructional design. Developed and led key customer engagement experience enabling customer involvement in design, which in turn supported customer retention and growth.* Created the vision and design strategy that now drives the top priority initiative across the company: a major modernization of Blackboard's product experience.* Launched multiple products per year, including but not limited to: -- award-winning synchronous collaboration product -- premier help system for 8 Blackboard products -- pivotal student-centered LMS release -- first LMS fully integrated with a major content publisher -- world’s first LMS certified in non-visual access by the National Federation of the Blind -- Blackboard Learn “NG”, the world’s most adopted Learning Management System (LMS) supporting more than 14 million users around the world.* Grew a team of 6 designers to 40 across 4 locations creating a team responsible for end-to-end user experience. * Collaborated with the CEO on product vision to present to nearly 3,000 customers and industry analysts plus thousands more online. Crafted and delivered the presentations in 2014 and 2015.* Instituted new and best practices: -- user engagement and usability assessment -- design-thinking methodologies (contextual inquiry, usability testing, long-term customer engagements, etc) -- design principles for longitudinal measurement -- award-winning accessibility results -- industry-leading localization process ($4M budget for 25+ languages and 8 products)

responsible for providing direction for user experience across all Blackboard products

responsible for providing direction for user experience across all Blackboard products