Stephanie Dam Email & Phone Number

California, United States

San Jose, Ca, Us

Currently thrilled to be building adoption and retention marketing programs for our Marketo Engage customers

San Jose, Ca, Us

San Francisco, Ca, Us

It was in this role and team where I found a sweet spot in Product Adoption and Retention Marketing, and where I had the privilege to share with our clients the value in Online and Mobile banking. During my time at First Republic Bank, I:● Owned, built, and optimized multi-channel marketing campaigns (email, in-app, banners, social, web, events, internal communications and sales enablement) to drive awareness, adoption, and engagement for our mobile banking app and online banking features. Owned weekly campaign performance conversations with leadership● Defined and developed go-to-market strategy (including business goals, target audiences, positioning, messaging) with cross-functional partners. ● Grew adoption of product areas and features. Leverage growth marketing tactics, such as email, banner ads, and content marketing, to drive product adoption and implement campaigns that continue driving through the funnel.● Drove Engagement and Retention. Partnering with central marketing, product, and design, to build campaigns that re-activate inactive clients and engage existing clients.● Enabled the field with internal communications and sales enablement collateral. Armed client-facing teams with education, messaging and assets that assist in driving external conversations about product areas and upcoming campaigns. Including: coordinating internal announcements with leadership, writing articles and education materials on Sharepoint/Intranet/newsletters, developing one pagers and cheat sheets● Established a robust AB testing framework. To gather learning and insights and continuously improve campaign assets, I partner with my experimentation teammates to relentlessly test the content we publish. Resulting in accelerating iterations and refining of assets, and how I make decisions on what we should and should not spend our time focusing on optimizing

San Francisco, Ca, Us

San Francisco, Ca, Us

● ​​Pioneered SG’s first internal communication strategy, exceeding goals of engaging employees by over 60%. Strategy includes: copywriting newsletters via email campaigns, Q&A with Executives, multi-channel content sharing on: intranet, slack, and external channel @autodesklife● ​Spearheaded Shotgun (SG) Software’s first 1:many Account Based Marketing (ABM) value proposition with our Head of GTM, developed messaging aligned with business-led proof points, targeting ~1,000 enterprise-level key accounts● Authored sales content with success managers, targeting SG’s largest accounts to transition from local installs to cloud hosted● Authored an award winning intern blog post "Innovation and Inclusion: How Coffee is the Key to my Success" (see below) out of a contest pool of 100+ global interns.

Santa Barbara, Ca, Us

Research Assistant from April 2019-August 2019, and March 2020-June 2020. ● Administered 300+ longitudinal surveys to understand participant pain points, user needs, and research needs ● Developed qualitative codebook and coded over 100+ closed and open ended survey data, establishing a 94% intercoder reliability between a research team of 6● Transcribed user interviews to understand user behavior and attitudes on Artificial Intelligence outsourcing work● Conducted independent social science literature reviews to derive improvements for effectiveness of study design● Ensured ethical research activities by completing Human Subjects Training for Research administered by the Institutional Review Board

Irving, Texas, Us

● Pioneered Employer Brand Strategy on social media and increased engagement by over 50% by partnering with internal stakeholders (Editorial, SEO, Analytics, Social, Brand) to create content for campaigns showcasing: company culture, diversity and inclusion, brand, and corporate social responsibility● Measure and report on campaign performance through a robust metrics-driven program; tagging every social post with UTM codes to regularly report progress on Google Analytics dashboards with 250+ sessions and 50% increase in CTR to Taleo● Facilitated employee content sharing and increased engagement on social channels by building a user friendly editorial content sourcing strategy● Drive and coordinate global employer brand editorial calendar by copywriting and publishing 30+ weeks of content on Trello in 1 month. Content was then set up in our content publishing platform, Spredfast.● Audited over 500 social accounts in 1 week, handling legal issues ● Refined readability of intranet news articles by calculating 70+ flesch-kincaid scores

San Francisco, Ca, Us

● Promoted programs via copywriting social media posts and convinced 45+ residents to attend weekly events ● ​Cold called 200+ non-profit and government organizations, which resulted in multiple collaborations to produce a yearly calendar that was distributed to all San Francisco residents for free.● Maintain customer relation operations by importing 200+ contact leads to the database management system Salesforce●Track campaign progress by recording and analyzing feedback data on surveymonkey● Collaborate with graphics team on collateral development to design and produce signages for events●Attend weekly enrichments with 30 Mentor Assistants to not only hone interpersonal team skills but supervise and assist high school interns on their 8 week design debate project which is presented to a panel of city employees

San Francisco, Ca, Us

● Educated youth in weekly groups of 25 about pollution, water, power, and sewer through presentations● Led weekly SFPUC tours to inform youth about SFPUC building features, art, and history● Created and administered interactive quizzes to ensure that youth successfully retained information● Developed a Food Assistance Program plan and presented it to a panel of City and County employees● Provide youth programs in San Francisco (through D & A Communications firm rubric) on how to efficiently write plans and utilize communication tools to promote their programs

The Mayor's Youth Employment and Education Program (MYEEP)'s mission is to provide job readiness training, work experience, academic support, and personal development to youth throughout the 11 different neighborhoods in San Francisco between the ages of 14- 17 challenged in their attempt to access employment. The Counselors-In-Training (CIT), assist the MYEEP Coordinators at their respective agencies by developing and conducting workshops and organizing activities. While completing my senior year in high school and also working as a CIT, I have: ●​ ​Designed and facilitated weekly job readiness workshops for 30+ high school youth with Individualized Education Programs (IEP)● Co-facilitated pre-employment and career workshops through powerpoint presentations for 30 youth● Advised high school youth in core subjects by tutoring students with the academic mentor● ​Awarded first place for co-inventing a business plan involving affordable meals to a panel of nonprofit leaders● Attended weekly meetings with fellow CITs from 11 districts in the city to collaborate, discuss, and develop MYEEP program materials● Awarded the Youth Leadership Scholarship in 2016

San Francisco, Ca, Us

As a clerical intern at CCS, my duties included:● Retrieving incoming medical documents, followed by cautiously checking the patient's demographics on the documents.● Validated and faxed medical reports to health centers● Classified documents by printing approved cases and shredding past confidential cases

Bachelor Of Arts (B.A.), Double Major In Sociology And Communication | Technology Management Program Certificate

Exchange Student, Materials Science And Sociology