Launching October 2024

Pam & Gela Relaunch · Conduct market research analysis to establish customer and growth opportunities· Re-define Pam & Gela’s identity for re-launch. Including but not limited to brand voice, visual identity, product merchandise, social media strategy, e-mail marketing strategy, and overall e-commerce experience.· Oversee and develop a strategic marketing plan to relaunch Pam & Gela.· Responsible for content creation. Including shoots, social media campaigns, e-mail campaigns etc.· Built go-to-market calendar to ensure the brand is prepared for a 2023 wholesale relaunch.· Create a strategic range plan for direct-to-consumer and wholesale channels · Establish the design direction for Pam & Gela relaunch in 2023· Trend forecast for the Pam & Gela design and product development teams. · Implement a re-platform to improve direct-to-consumer funnel metrics like conversion, bounce rate, and AOV.

· Built a strategic range plan for buying and private label development that consists of good, better, best, core, and fashion and an invest divest plan to ensure improvements in key KPIs.· Established seasonal trends for the design and buying department. Translated these trends into key marketing initiatives and campaigns for the Carbon38 consumer that helped drive key company metrics.· Built quarterly trend decks to kick off the product development process. · Built seasonal discount strategy and markdown cadence for total business.· Developed co-branded collaborations from start to finish. Including but not limited to contractual negotiations, product development, wholesale strategy, and overall marketing and PR strategy.· Developed seasonal marketing strategies across all channels.· Provided leadership to buying, merchandising, design, production, and site merchandising sub-division of the business. Effectively managed cross-functional working relationships with production, marketing, design, planning, and the executive team.· Mentored young active brands by providing them with insights into product performance across sales and e-commerce, pricing strategies, and production strategies.· Identified an area connected to the organizational processes of the company that was slowing down company efficiencies. Worked together with the Management to optimize workflow and implement new ERP and backend systems.· Lead a market research group to identify the Carbon38 consumer and develop strategies to target her efficiently.· Merchandising and site merchandising lead on multiple site re-platforms. · Managed through the front-end and back-end processes and combined separate software solutions to improve company efficiency.

· Oversaw two retail stores and an e-commerce platform with a volume of $50M +100% to LY· Managed 100+ vendor relationships via in-season and end-of-season negotiations helping to achieve sales and profitability targets for 3rd party vendor base.· Developed exclusive product assortments and capsule collections based on brand performance, trend forecasting, and market research.· Collaborated with marketing and creative teams to create successful campaigns to drive merchandising strategies and successful product launches.· Recommend pricing and end-of-season strategies.· Managed a team of direct reports across two divisions, site merchandising and buying/merchandising.

· Performed preseason and in-season analysis to build product and seasonal strategies for continuous business growth across new and existing product categories· Researched, identified, and discovered new brands and designers and developed an exclusive product assortment.· Developed merchandising strategies to maximize sales, margin, and profitability targets.· Evaluated open-to-buy, markdowns, inventory levels· Responsible for product flow and receipt tracking· Managed, updated and analyzed data to create vendor plans.· Evaluated product weekly for in-season strategy· Evaluate the open-to-buy, markdowns, inventory levels, and responsible for product flow and receipt tracking· Trained and developed department assistants and associate buyers

· Responsible for monthly buy meetings and product development plans, ensuring that all OTB categories are filled.· Created an assortment tracker to allow more visibility into the on order.· Analyzed current business trends to develop conclusions and action plans using MD, promotions, and re-orders.· Examined competitive strategies to ensure superior monthly assortment.· Communicated with vendors and production coordinators to negotiate costs, delivery dates, and logistics.· Managed a team responsible for the quickest growing women’s fashion business at Forever 21.

· Responsible for all aspects of Brit Menswear net shipments. These shipments were projected to end at $46.8 million by end of the fiscal year.· Promoted to encompass Men’s Non-Apparel under her umbrella. Men’s Non-Apparel is the fastest growing category in Burberry Wholesale division.· Assisted senior account executives in maintaining good relations with corporate clients thru attending market appointments and wholesale conclaves.· Took ownership of several specialty accounts for the Men’s Brit team and Men’s Non-Apparel team· Supported two teams of over seven account executives on day-to-day activities, including but not limited to monitoring shipping, RTVS, Discounts, Cancellations, and attending market appointments.

· Developed creative solutions to move stagnant merchandise through marketing strategies and campaigns.· Conceptualized a marketing plan to move merchandise at a higher price point.· Tracked customers’ preferences and utilized their feedback to tailor products to customers’ needs, increasing consumer spending.· Created out-of-the-box pitch ideas and developed creative concepts that helped elevate sales.· Designed and developed approximately 30 shoes for each monthly assortment, personalizing products to the Shoedazzle customer.· Provided trend input to monthly buys through extensive research and monitoring of magazines, fashion shows, international events, and blogs.· Attended international trade shows such as MAGIC and FFANY to develop products that strengthen brand name.· Consistently met and exceeded department goals and objectives for sales and profitability.

Liaison between Dior management and the media, fostering relationship with top trade publications through targeted messagingStyled and fitted for the Oscars, Grammys, and the MET Ball; leveraged the publicity through press coverage

Sourced accessories and trimming from international suppliers despite communication barriers Created color cards and sample binders for the creative director and VP of Product Development that were vital for international sourcingEstablished an organizational system for sample fabric and trims to simplify sourcing for the product development team

Presented to Armani senior management regarding ways to leverage Armani product in the culturally diverse United Arab Emirates, coinciding with the opening of the Armani hotel in DubaiPublicity initiatives resulting in increased national broadcast exposure for ArmaniWorked with Armani senior management team to merchandise product for the Cannes Film Festival Styled photo shoots for various domestic and international publications