Stephanie Deane Email & Phone Number

Slough, United Kingdom

Chester, United Kingdom

Responsible for the UK and global marketing strategy for the Identity Proofing area of GBGroup, focusing on IT solutions which enable customer registration and verification. Managed the internal and external marketing activity surrounding the global acquisition of DecTech Solutions, a global provider of fraud detection, credit risk management and customer management solutions worth £20.5 million.Responsible for a programme of integrated marketing campaigns which target sectors including retail, utilities, telecoms, insurance, financial services and the public sector. The campaigns address 8 identified customer needs, predetermined through market & perception research. The activity includes compelling content creation, digital, social, events, PR, customer advocacy and the sales enablement plans to ensure internal engagement and drive sales.Managing the development of a new global website and programme of in-country websites to develop global presence, increase lead generation and raise awareness of lead propositions through market positioning to support sales enablement plans.Organise a series of exclusive global roundtable events to develop GBGroup’s thought leadership position and network with customers & prospects to enable revenue stimulation.

Responsible for building a coherent international brand portfolio, driving all elements of the marketing mix and strategic direction for a number of brands which span the coffee & tea spectrum. Accountable for the inception, design and management of an international event programme. Led the complete relaunch of a European brand post acquisition. Increasing brand awareness, appeal and relevancy through market analysis, product selection, visual identity and communication through online and offline channels for both trade and consumer.Responsible for new product development and innovation from building supplier and designer relationships to product selection, testing, packaging, PR and product launch.

London, United Kingdom

Designed, executed and delivered the UK Marketing plan for a Government approved Shared Desktop Managed ICT service in collaboration with the Cabinet Office, Her Majesty’s Treasury, the Office of National Statistics, CAFCASS and Crossrail. Developed a customer relationship programme to build customer satisfaction, strengthen customer relationships and increase the potential for account growth, consisting of online and offline campaigns, events and personalised microsites.Managed the production and design of external collateral and internal sales support material to communicate key messages.

London, United Kingdom

Developed a business unit marketing strategy to support corporate goals and brand positioning. This included managing the tools and techniques for identifying and penetrating new markets.Managed the marketing communication for a number of key bids worth over £1bn. This included working alongside partners to leverage propositions and within bid teams to understand the competitive landscape and develop structured marketing campaigns.Led a number of online and offline Global ABM and relationship development initiatives within the Business Unit, including Vodafone, Scottish Water and IMG.

London, United Kingdom

Led the development of Fujitsu’s Thought Leadership programme which included the production of white papers, research and the associated PR stories to build the company’s reputation and positioning as an innovative leader in tune with customer needs.Managed an internal awareness project to integrate the programme within the rest of the organisation through the use of an email campaign, webinars and workshops.

Bachelor'S Degree (With Honours), Management Studies

Cim Professional Postgraduate Diploma, Marketing, Pass

The highest professional qualification awarded by the Chartered Institute of Marketing (CIM).