Stephanie Hawkins

Stephanie Hawkins Email and Phone Number

Intelligent Automation and AI Product Marketing @ Pegasystems
Stephanie Hawkins's Location
Durham, North Carolina, United States, United States
Stephanie Hawkins's Contact Details

Stephanie Hawkins work email

Stephanie Hawkins personal email

n/a

Stephanie Hawkins phone numbers

About Stephanie Hawkins

Senior product marketing leader with 15+ years experience driving the go-to-market strategy, messaging, and cross-functional execution of complex SaaS solutions. Successful track record of bringing products to market in the workflow automation, AI, RPA, process mining, customer experience and workforce management domains. Hands-on marketer with exceptional communication and writing skills, adept at crafting compelling messaging and translating technical concepts into clear customer-facing content. Pro-active with a bias towards action and a seamless ability to flow between detailed strategic planning and day-to-day execution with ease.Press/Recognition:-Named as one of “25 {Plus) Experts Who Can Teach You to Write Compelling Web Content” (as Stephanie Kapera)-Have been interviewed for publications like Contently’s The Content Strategist blog and the Content Marketing Institute blog-Blog posts have been featured in roundups from publications like Nectafy (“5 Monday Marketing Must-Reads”) and UserTesting (“8 Essential Articles for Marketers Who Want to Learn UX”)

Stephanie Hawkins's Current Company Details
Pegasystems

Pegasystems

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Intelligent Automation and AI Product Marketing
Stephanie Hawkins Work Experience Details
  • Pegasystems
    Senior Product Marketing Manager - Intelligent Automation
    Pegasystems Oct 2021 - Present
    Cambridge, Ma, Us
    -Led all product marketing activities for two core Intelligent Automation solutions: Process AI and Process Mining-Developed GTM and product launch plans for new features and products-Created content assets such as case studies, datasheets, sales presentations, blog posts, ebooks, webinars, videos, and messaging documents-Worked cross-functionally with product managers, sales leaders, CSMs and global marketing to drive a cohesive story in market-Led cross-functional team through the acquisition of a new process mining product and the relaunch of the solution
  • Genesys
    Product Marketing Manager - Digital Customer Experience
    Genesys May 2019 - Oct 2021
    Menlo Park, Ca, Us
    -Led product marketing for the digital customer experience team, focusing on solutions such as web messaging, social media, AI, and chatbots for contact center buyers-Developed clear and compelling product content, including personas, messaging, website pages, blog posts, and slide decks-Partnered closely with product managers to define product value propositions and translate technical features into clear customer benefits-Led GTM efforts for acquisition of Bold360 and product marketing activities related to its integration and lauch
  • Civicplus
    Content Marketing Manager
    Civicplus Oct 2017 - May 2019
    Manhattan, Kansas, Us
    -Original content marketing leader at 50 person startup (formerly known as ArchiveSocial) that grew to 100+ and a $53mm acquisition (by Optimere/CivicPlus)-Created content optimized for sales impact, including core mid- and bottom-funnel pieces such as case studies, webinars, eBooks, and product content-Hosted popular monthly webinar series featuring customers as guests; regularly generated 200+ registrations and 100+ attendees; attracted 3,500 visitors in first year-Tripled company’s previous content efforts through high-value initiatives, such as an eBook with 2,500 downloads that generated 50 opportunities-Managed team of freelance writers and designers for supplemental content creation
  • Kuno Creative
    Marketing Manager
    Kuno Creative Aug 2013 - Oct 2017
    Lorain, Oh, Us
    -Led cross-functional teams of marketers, designers, and developers to deliver innovative and impactful marketing programs-Consulted with CMOs at dozens of high-growth B2B companies in software, healthcare, finance, and manufacturing such as Ingencio, Transonic, Schellman, Insight2Profit, and ClassBook-Developed marketing strategies that generated results such as increases in qualified leads and increased website conversion rates-Developed “Buyer Insight Program” to interview clients’ customers and subject matter experts for a deeper understanding of buyer pain points and buying triggers -Developed expertise in using HubSpot for marketing automation
  • Up All Night Creative
    Content Marketing Manager And Founder
    Up All Night Creative Nov 2012 - Aug 2013
    Raleigh, Nc, Us
    -Owner and principal at content marketing agency in Raleigh, NC that employed five freelance writers and marketers and worked with 10+ clients in the SaaS, healthcare, government, finance, media, and manufacturing domains-Clients included CloudFactory, Parata, CareAnywhere, and SoftwareAdvice-Created high-quality, on-brand content (such as blog posts, case studies, eBooks and reports) for clients, along with buyer personas and detailed marketing strategies-Managed all business and marketing operations including website development, proposals, sales, recruitment, and training
  • Brightree
    Marketing Consultant
    Brightree May 2010 - May 2013
    Peachtree Corners, Ga, Us
    -Wrote blog posts, eBooks, case studies, and articles for healthcare tech company (formerly known as CareAnyware)-Managed and was the primary contributor to the company blog-Worked with sales leaders and customers to develop high-value content such as case studies and eBooks

Stephanie Hawkins Skills

Content Strategy Copywriting Social Media Marketing Blogging Content Marketing Digital Marketing Social Media Press Releases Content Development Corporate Blogging Marketing Demand Generation Web Content Marketing Strategy Seo Inbound Marketing Strategy Lead Generation Creative Writing Editing Digital Strategy Marketing Automation Seo Copywriting Editorial White Papers Editorial Calendars Freelance Writing Email Marketing Hubspot Journalism Wordpress B2b Software Content Writing B2b Marketing Strategy Online Advertising Online Marketing Marketing Communications Writing Public Relations Digital Media Account Management Grant Writing Fiction Writing Public Administration Webinars Marketing Campaign Management Sem Multi Channel Marketing Storytelling

Stephanie Hawkins Education Details

  • University Of Michigan
    University Of Michigan
    English Literature
  • North Carolina State University
    North Carolina State University
    Public Administration

Frequently Asked Questions about Stephanie Hawkins

What company does Stephanie Hawkins work for?

Stephanie Hawkins works for Pegasystems

What is Stephanie Hawkins's role at the current company?

Stephanie Hawkins's current role is Intelligent Automation and AI Product Marketing.

What is Stephanie Hawkins's email address?

Stephanie Hawkins's email address is st****@****lab.com

What is Stephanie Hawkins's direct phone number?

Stephanie Hawkins's direct phone number is +124873*****

What schools did Stephanie Hawkins attend?

Stephanie Hawkins attended University Of Michigan, North Carolina State University.

What skills is Stephanie Hawkins known for?

Stephanie Hawkins has skills like Content Strategy, Copywriting, Social Media Marketing, Blogging, Content Marketing, Digital Marketing, Social Media, Press Releases, Content Development, Corporate Blogging, Marketing, Demand Generation.

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