Stephanie Hawkins Email & Phone Number

Cambridge, Ma, Us

-Led all product marketing activities for two core Intelligent Automation solutions: Process AI and Process Mining-Developed GTM and product launch plans for new features and products-Created content assets such as case studies, datasheets, sales presentations, blog posts, ebooks, webinars, videos, and messaging documents-Worked cross-functionally with product managers, sales leaders, CSMs and global marketing to drive a cohesive story in market-Led cross-functional team through the acquisition of a new process mining product and the relaunch of the solution

Menlo Park, Ca, Us

-Led product marketing for the digital customer experience team, focusing on solutions such as web messaging, social media, AI, and chatbots for contact center buyers-Developed clear and compelling product content, including personas, messaging, website pages, blog posts, and slide decks-Partnered closely with product managers to define product value propositions and translate technical features into clear customer benefits-Led GTM efforts for acquisition of Bold360 and product marketing activities related to its integration and lauch

Manhattan, Kansas, Us

-Original content marketing leader at 50 person startup (formerly known as ArchiveSocial) that grew to 100+ and a $53mm acquisition (by Optimere/CivicPlus)-Created content optimized for sales impact, including core mid- and bottom-funnel pieces such as case studies, webinars, eBooks, and product content-Hosted popular monthly webinar series featuring customers as guests; regularly generated 200+ registrations and 100+ attendees; attracted 3,500 visitors in first year-Tripled company’s previous content efforts through high-value initiatives, such as an eBook with 2,500 downloads that generated 50 opportunities-Managed team of freelance writers and designers for supplemental content creation

Lorain, Oh, Us

-Led cross-functional teams of marketers, designers, and developers to deliver innovative and impactful marketing programs-Consulted with CMOs at dozens of high-growth B2B companies in software, healthcare, finance, and manufacturing such as Ingencio, Transonic, Schellman, Insight2Profit, and ClassBook-Developed marketing strategies that generated results such as increases in qualified leads and increased website conversion rates-Developed “Buyer Insight Program” to interview clients’ customers and subject matter experts for a deeper understanding of buyer pain points and buying triggers -Developed expertise in using HubSpot for marketing automation

Raleigh, Nc, Us

-Owner and principal at content marketing agency in Raleigh, NC that employed five freelance writers and marketers and worked with 10+ clients in the SaaS, healthcare, government, finance, media, and manufacturing domains-Clients included CloudFactory, Parata, CareAnywhere, and SoftwareAdvice-Created high-quality, on-brand content (such as blog posts, case studies, eBooks and reports) for clients, along with buyer personas and detailed marketing strategies-Managed all business and marketing operations including website development, proposals, sales, recruitment, and training

Peachtree Corners, Ga, Us

-Wrote blog posts, eBooks, case studies, and articles for healthcare tech company (formerly known as CareAnyware)-Managed and was the primary contributor to the company blog-Worked with sales leaders and customers to develop high-value content such as case studies and eBooks

Bachelor'S Degree, English Literature

M.P.A., Public Administration