- Advise marketing managers on digital engagement and demand generation best practices to optimize the performance of newsletters, emails, landing pages, nurtures and forms- Create, execute and report on newsletters, emails, landing pages, nurture campaigns and forms in Marketo following industry best practices and brand guidelines, across the globe- Create content tracks and make best practice recommendations for PathFactory- Support campaign creation and list uploading process within Marketo and Salesforce- Create regular (monthly) reporting - Use project management tool, Workfront, to receive, manage and communicate on all assigned projects.- Use testing tool, Litmus, to test, review and approve Marketo emails and communicate changes with marketing managers- Advise, create, test and review paid LinkedIn campaigns and audiences - Design, run and analyze A/B testing of forms, landing pages and emails and apply learnings to future campaigns- Monitor leads to ensure proper operational flow through the sales funnel and high lead quality- Stay up to date on current digital engagement and demand generation best practices for optimal performance- Assist manager with digital engagement and demand generation campaigns

- Advise on and build newsletters, emails, landing pages, nurtures, and forms in Marketo following brand guidelines and adhering to industry best practices supporting HID Global business area marketers, across the globe- Create content tracks in PathFactory- Support campaign creation and list uploading process within Marketo and Salesforce- Support regular (monthly) campaign reporting- Support the research and recommendations of new MarTech- Use project management tool, Workfront, to receive, manage and communicate on all assigned projects.- Use testing tool, Litmus, to test Marketo projects and communicate changes with marketing managers- Other demand gen special projects assigned as needed

- Manage website including content updates, postings, content delivery of Sales, Dealer and Customer Portals.- Manage National Trade Shows including identifying and managing budget requirements, managing on-site logistics and exhibit set up and breakdown in coordination with outside trade show business partner, coordinating the marketing and promotion of each event, and managing post trade show/conference critique, evaluation and reporting to identify improvement opportunities.- Manage regional trade show process including planning, evaluation, lead management, as well as assist in identifying annual budget requirements.- Maintain marketing and engineering literature process, including procedures for approvals, change orders and electronic documentation. - Manage channel activities including contract development, distribution of premiums, literature requirements, general communications and contact lists. - Coordinate marketing tasks associated with channel-lead seminars including venue research and identification, copywriting and development of email invitations, presentation development and registration management.- Plan and organize training, customer, sales and other events including technical training and certification, channel sales meetings.Manage marketing tasks on cross-functional product development team including developing internal position statements and the development of product literature including copywriting, photography, and printing - Coordinate creation of price pages including additions/deletions of product, proofing and validation, internal review and approval, external distribution.- Coordinate lead management and follow-up from trade shows, campaigns conducted internally and well as external lead sources.- Coordinate with external agency to develop outbound email campaigns, success stories, website content and a wide variety of other marketing communication materials.

- Manage all details of incentive, recognition, trade show traffic building and promotional programs including budgets, print and electronic communication materials, and promotional products- Lead internal and external teams on all programs including setting timelines and priorities, monitoring workflow and deadlines, resolving problems and communicating information in a timely and actionable manner- Develop and implement training program procedures including new member welcome process, ongoing account maintenance and webinar scheduling, registration, material distribution and follow-up- Write and edit copy for company websites, weekly email ads, webinar training materials, monthly newsletters and prospect letters- Coordinate trade show activities including scheduling, booth material needs and lead follow-up

• Manage day-to-day details of over $1.2M in incentive, recognition, promotional and loyalty programs• Coordinate work of internal and external partners including product vendors, copywriters, web designers, creative directors and printers to ensure accurate and timely delivery• Manage program budget including quoting, negotiating pricing, and preparing program profitability statements

• Acted as an intermediary between marketing and IT to ensure timeliness and accuracy of member selection process• Monitored the production schedule for over 40 monthly recurring processes• Initiated and lead problem resolution with internal and external vendors• Coordinated the execution of various marketing programs and tests• Analyzed current processes and made recommendations for process improvements

• Worked on a team responsible for developing Accounts Payable (PeopleSoft) applications to be used at the European Service Center• Prepared, directed and analyzed interviews with Service Center employees to gain insight into system-related problems• Planned and organized detailed system testing approaches• Analyzed, gathered and programmed configuration data values for system operation

• Supported Account Manager by providing promotional product research, quotes, order placement, follow-up and costing• Provided general office support whenever needed