Stephanie Downes Email & Phone Number

Manchester, Gb

Manchester, Gb

New York, Ny, Us

Stantt is a start-up in the fashion-technology space, making men’s dress shirts in 99 sizes, breaking industry norms for sizing and fit. Sold in every Nordstrom in the country, along with 100+ specialty stores.

New York, Us

CRM contract assignment to execute customer database deep dive, uncovering actionable data insights. • Delivered suite of 400+ analyses, Strategic Test Roadmap, Executive Summary, and presentation to senior management and C-suite.

Bronx, New York, Us

Responsible for growth marketing: lead-gen, acquiring new customers, reactivation of lapsed customers. Expansion Team member, launching brand extensions (FoodKick.com) and new markets (Washington DC). Marketing Lead for B2B division, responsible for full customer lifecycle, including CRM. • Overhauled Direct Mail channel, FreshDirect.com’s largest source of new customers.• Managed funnel of new leads, increasing conversions +14% YOY, through email and in-app notifications.• Led Affiliates, Co-ops, Refer-a-Friend, and Partnerships (GiltCity, MasterCard, and American Express).• Responsible for new Truck Driver acquisition campaigns (SEM, Facebook, Pandora, and Outdoor).

New York, Ny, Us

- Led strategy and implementation of testing initiatives on NYTimes.com to increase digital subscriptions and revenue, audience engagement, international expansion, and launch of new digital products.• Streamlined UX and design of Landing Page and Display Ads for Mobile visitors, increasing app downloads and net subscriptions by +14%• Managed Multivariate Paywall test for International NYT, delivering +18% lift in subs.• Redesigned Metered Content Growls, Interstitials & Paywall, delivering +37% lift in subs and +9% lift in email registrations (key audience development goal), maintaining page view minimums.• Segmented SEM & Facebook audiences to point to unique landing pages, increasing subs +23%.

New York, Ny, Us

Consultant turned full-time on-staff marketer for entire brand portfolio including Real Simple, People, InStyle, StyleWatch, Cooking Light, Entertainment Weekly, and Time. • Improved ROI on People International Email & Direct Mail by +17%.• Led Time for Kids B2B acquisition and retention campaigns; reduced expenses by -20%.• Overhauled Multi-Title website checkout design resulting in +19% lift in credit card payments.

Winter Park, Florida, Us

• Managed conversion of all nine magazine brands from in-house to external fulfillment vendor during Bonnier’s purchase of Time4Media magazine group. Transitioned and streamlined Renewal operations, source, and category criteria resulting in significant customer retention. • Brands included Parenting, Popular Science, Ski, Skiing, Outdoor Life, Field & Stream, Motorboating, Salt Water Sportsman, and Yachting.

Cary, North Carolina, Us

• Secured partnerships with retailers, manufacturers and mall groups, developing retail and online programs that increased sales and profitability of cotton products. Key partners include General Growth Properties, QVC, and J.Jill.• Managed licensing agreements and marketing exposure for ‘The Seal of Cotton’. Key partners included Walmart and Sears.

Hamburg, Hamburg, De

Responsible for Acquisition & Retention subscription marketing, revenue & expense budgets, and staff of 9 on entire portfolio of brands: Parents, Child, Family Circle, Fitness, Inc., and Fast Company. • Improved Parents Direct Mail with +100% lift in term and +25% lift to net profit –– without loss of net subs.

New York, Ny, Us

Recruited for start-up launch of Real Simple magazine (Best Launch Award by Circulation Mgmt Magazine). Manager of Customer Acquisition and Retention Marketing for InStyle, Parenting and Real Simple with responsibilities for strategic planning, testing, budgeting, execution of Direct Mail, Ecommerce & Email strategy, SEO/SEM, Inserts, Donor Gift, Cross-selling, Renewals and fulfillment.• Initiated new CRM concept, delivering +72% net subs at 1st mail effort, lifting revenue by +17%. • Created new editorial premium booklets for use across sources, increasing net subs up to +37%.• Developed VIP Loyalty program for InStyle, increasing retention up to +23%, with positive ROI.• Conceived & executed Donor strategy, growing highly profitable subs to 21% of source mix.

Burbank, Ca, Us

• Responsible for Customer Acquisition Marketing for Family Fun, Discover, Disney Adventures, and Disney Magazine with sources including Partnership, Direct Mail, Ecommerce, Inserts, Donor Gift and List Rental.• Grew Synergy source (Partnership Marketing) by developing cross-sell promotions with other divisions within Disney, all yielding positive ROI. Examples include: Package Inserts in Buena Vista Home Video releases, Take-One counter cards at Disney stores, and Phone Upsells on Disney Catalog call center orders.

New York, Ny, Us

• Advertising Coordinator for Ad Sales department at Parenting Magazine.

Education record

Bs, Business Administration