Provide expert advice and guidance to businesses in developing and implementing effective marketing strategies. ★ Reduced support queue from 500 to 0 in less than 24 hours, improving customer satisfaction for e-commerce client★ Successfully executed large-scale Meta campaigns with $1M+ budget for national casual dining franchise, demonstrating exceptional precision and strategic acumen

Effectively managed client relationships and provided key strategic guidance, strengthening relationships and ensuring impactful work. Partnered with internal and creative teams to ensure the flawless execution of campaigns and projects.★ Devised comprehensive Writing Style Guides for two national franchises, standardizing voice and tone across all communication channels to enhance brand consistency and foster a cohesive customer experience

Served as the department lead on business, stewarding the social strategy practice and its application at the account level. Provided creative and strategic guidance, copywriting and design support to team members.★ Oversaw the production of all social content, achieving 100% alignment with brand voice and exceeding client expectations★ Developed clear processes and operational frameworks while leading a high-performing team of social media experts, increasing team efficiency and productivity

Managed all aspects of social production and distribution including content planning, content creation & ideation, copywriting and editing, design, and community management. Executed social media campaigns, employing advanced targeting strategies, audience segmentation, ongoing performance analysis, and optimization to maximize ROI.★ Increased efficiency 80% by engineering a streamlined content approval process and new content management system★ Established agency’s social media reporting system for clients, providing enhanced value and saving 20 hours per month★ Nominated by supervisor for Movers & Shakers industry award for excellence in social media

Developed and implemented comprehensive social media strategies to achieve client business objectives and drive measurable results. ★ Drove the generation of 6,000+ quality leads within a year through targeted Facebook direct response campaigns, significantly boosting lead acquisition and contributing to overall sales growth★ Built, launched, and optimized over 500 Facebook campaigns, consistently exceeding performance targets★ Utilized lookalike audiences modeled after client’s customer list to build interest prior to grand opening, resulting in a 4X increased return on ad spend

In-house subject matter expert for a nationally recognized K-12 digital content provider. Managed all facets of social media production and distribution, including content planning, content creation, community management, social listening, and reporting.★ Spearheaded SXSWedu student engagement initiative, fostering meaningful dialogue on critical educational issues and empowering youth voices within the community★ Created a robust Corporate Social Media Policy that outlined best practices for online behavior, ensuring alignment with organizational values and enhancing digital engagement across all levels of the company

Served as lead digital strategist for FinTech app startup aimed at increasing financial literacy among women ★ Secured national media coverage in Ladies’ Home Journal, USA Today, CNN, CBS Radio, and Forbes.com, significantly elevating the brand's profile

Contacted alumni, parents, and friends of the university to build rapport and acquire gifts to the Annual Fund. ★ Consistently exceeded fundraising goals; raised $45,000+ towards student scholarships and university programs.

Orchestrated inaugural San Francisco Interactive Media Summit on the usage of social media for public purposes in journalism, government, and public relations.

Launched and managed social media channels for a clothing and lifestyle brand, effectively engaging with the target audience and driving brand connection.