Stephanie Hoff, M.S. Email & Phone Number

Edina, Minnesota, United States

In partnership with leadership, led the strategy development of employer marketing efforts to plan, develop, and execute content and marketing communication materials that engage and retain existing employer customers. Establish the big picture strategy, but equally developed briefs, write content, and interact with cross-functional and operational partners to execute the strategy.Work closely with Business Development to strategize and create multi-channel marketing initiatives that align with the organization’s growth goals. Supported the sales process and relationship management by developing messaging, creating client presentations, collateral, communications and a quarterly eNewsletter.

Partner with clinical and operational senior leaders to create effective marketing campaigns for perspective patients in partnership with area healthcare systems. Created an efficient onboarding and offboarding process for our provider group. Write critical provider and clinical team communications for visitor guidelines, vaccinations and testing.

Greater Minneapolis-St. Paul Area

Partnering with senior leadership to craft and deploy important, timely communications to the professional staff, which includes Children’s employed staff and independent partners. ➡ Writing & communications: Serve as a primary writer in the department, drafting a range of materials for internal and external distribution including memos, email announcements, blog postings, newsletters, presentations, video scripts, press releases and patient stories. Adapt to the organization’s voice while communicating organizational goals and strategies to employees in a way that increases engagement and aligns people around our mission and values.➡ Communications campaigns: Work closely with senior leadership and business partners throughout the organization to understand specific marketing/communications campaign or project requirements; conduct any appropriate analysis and research; and set appropriate expectations with regard to communications outcomes.➡ Measurement & insights: Track and evaluate success of a campaign, project or publication against objectives and make recommendations for continuous improvement.

Greater Minneapolis-St. Paul Area

Charged with thinking strategically and analyzing results to create meaningful marketing plans based on organizational goals, customer needs and missional values.➡ Strategized, planned, managed and executed complex marketing campaigns over multiple mediums (including print, digital, electronic) within a highly regulated environment.➡ Created brand new initiatives within an external partnership to deliver value, brand recognition and meaningful products while building trust and relationships with leaders and organization members.

Greater Minneapolis-St. Paul Area

With a member experience focus, completed several large-scale projects and related communications to position the credit union as a best-in-class and thought leader in the finance and faith space.➡ Worked on cross-functional teams on organization-wide projects including implementing a new core processor and launching a new website from strategy through go-live.➡ Specialized event planning for conferences with partner organization with the goal to drive booth traffic, engage attendees and capture leads. Worked on event project from strategy inception to tactical logistics.➡ Responsible for writing multifaceted member communications that often deliver critical and time-sensitive messages.

Greater Minneapolis-St. Paul Area

Support the field as a marketing resource to sales professionals seeking understanding and information on various marketing programs, materials and incentives. Manage a variety of strategic marketing projects and programs.➡ Offers consultative marketing advice to help financial representatives create a holistic, effective marketing approach designed to fits the needs of their business.➡ Responsible for creating, editing and maintaining marketing direct mail resources currently available by assessing field needs and working with creative services, subject matter experts and compliance to offer materials that are timely, accurate and compliant.➡ Assigned to the single portal project team with the aim to integrate a content approach to marketing. Present market research, create use cases and case studies to gain support from business owners and key stakeholder. ➡ Manage personal imprint process as a business owner for both corporate and field materials. Update, change and make enhancements based on feedback with creative services and compliance for implementation.➡ Participated in a continuous improvement project as a green belt apprentice with our legal department to assess the electronic distribution of legally required materials.

Shoreview, Mn

Researched and wrote professional communication pieces in several mediums, including blog posts for company’s ForwardBanker Blog, marketing asset descriptions, reports, articles, Facebook posts and Twitter updates. Managed program marketing and campaign needs, including customer-facing presence through collateral, landing pages and annual trade shows.➡ Strategized, created and deployed social media communications across all facets, creating consistent message and telling a brand-centric story with aim to engage customer and position company’s status as industry expert.➡ Achieved maximum results by working within budget, and meeting tight deadlines while dissecting research, conveying creative messages to appropriate channels, and making decisions regarding most-suitable method of delivery.➡ Managed request for proposal process by facilitating cross-functional team and strategic message throughout system by gathering applicable data and delivering information.

Supported department managers by assisting in variety of tasks, including data analysis, creating and updating creative marketing materials and producing process documents based on results from past projects in order to develop a more efficient, seamless process for future project execution. ➡ Led creative process by working with key product and program managers, graphic designers and copywriters, bringing projects from concept to completion accurately and on time.➡ Increased booth traffic 35% each year by successfully managing all aspects of trade show planning process, including pre and post-show communications, logistics, working with creative to produce booth graphics and supporting marketing collateral showcasing Deluxe.

Shoreview, Mn

Interfaced with end customers and financial institutions by answering inbound customer calls for order placement, answering product questions and transferring to appropriate department.➡ Created process / call flow, efficiently achieving team and company standards of after call work, average handle time, revenue and adherence.➡ Developed a cohesive team by Initiating morale and team building exercises within department, and performing administrative tasks, including organizing audit information in efficient and timely matter for corporate tax department.

Minneapolis, Mn

Managed assets protection staff, created safe environment for guests and employees, while handling security incidents.➡ Determined where shortages occurred within transaction documents by gathering insight through research and assessment tools within multiple channels, including crisis control, reports and video review.➡ Acted as “Manager On Duty” multiple shifts per week, handling both employee and customer incidents.➡ Recognized for maximized profitability and team effectiveness by receiving green score on store report card. Worked effectively in team atmosphere, enabling successful store operations.

Winona, Mn

Responsible for writing and designing copy including press releases, advertisements and creating a campus-wide newsletter aimed to inform and engage students about health trends, information and events. Research statistics, conduct interviews and find unique angles to write effective news and feature stories to capture student’s attention and promote health services.

Winona, Mn

Responsible for creating a brand campaign to represent Student Support Services in order to promote their department in a professional manner through press releases, advertisements, brochures and Web design. Plan, prepare and present material to campus groups in order to inform students of the department’s services.

Winona, Mn

Responsible for producing articles for the weekly campus newspaper by discovering interesting news-worthy angles that appeal to the student and community population. Edited copy through fact checking, Associated Press style, grammar and design elements to publish a professional and creditable news source. Oversaw the editors and the material published; responsible for the final layout before it goes to press.

M.S., Technical And Professional Communication

B.A., Mass Communication - Journalism, Communication Studies

Activities and Societies: Winonan, the campus newspaper, from 2005 to 2008.