Stephanie Eitel Email & Phone Number

San Francisco, California, US

San Francisco, California, US

Deerfield, Illinois, US

• Once again, I was tapped to spearhead and manage a new initiative. I am pleased to launch and lead our digital transformation to increase revenue and build a new global Technical Services portal for for all of Baxter’s.
• Cultivated cross-organizational relationships with IT, external vendor, Commercial Marketing, and Customer Support teams to increase value to the customer and drive next generation portal development, positioning.
• Collaborated with global Marketing teams to develop transformational marketing strategy, expanding to offer wrap-around business services on a global scale. Established commercial business units to increase market.
• Led cross-functional collaboration to develop and launch a holistic service offering that will establish the model for creating future offerings, integrating device support, digital support and clinical support in one.
• Influenced global team engagement and alignment for project goals, bringing focus to improving the customer experience, reducing costs and capturing new revenue streams.
• Directed team of regional marketers and created and executed digital strategy for new product and service development, leading the transformation of the customer’s digital journey to new levels of transparency and.

Deerfield, Illinois, US

• Due to my previous project success, I was offered and accepted responsibility for a new role to evolve the commercial business perspective of service. This involved strategy, analysis, cross-business relationship.
• Guided acquisition of a competitor rental program and digital campaign to drive market awareness, increasing the rental device business 50% YOY.
• Transformed the Baxter service paradigm from a ‘cost of doing business’ mindset to a ‘value added service approach’.
• Implemented and managed the global Customer Effort Score Survey for technical service transactions, establishing a seamless customer experience and increasing customer loyalty and sales revenue.
• Cultivated strategic partnerships across three businesses, ensuring collaboration and alignment with diverse service offerings.
• Developed and launched the service business’ first market strategy planning process, resulting in increased profitability.

Deerfield, Illinois, US

• I drove the successful development and implementation of multiple national software projects. The project teams (Field Sales, Clinical, Technical Services) were incredible to work with – they were extremely efficient.
• Launched and led a nationwide software upgrade initiative for an acute platform, exceeding expectations and overall results.
• 45% of machines were upgraded in the first 7 months of a 19-month upgrade timeline.
• Managed implementation of a clinical software analytics program to inform physician therapy delivery decisions, improving operational efficiency and giving Sales a seat at the physician table.
• Developed and executed marketing strategy for the clinical analytics program, increasing sales revenue of devices and consumables.

Deerfield, Illinois, US

• I was excited to work with our largest US customer and various internal teams to lead product development projects that would position Baxter as a competitive market leader. The role was diverse and challenging and.
• Spearheaded and implemented unique, transformative strategic planning process, ensuring open communications and collaboration with Marketing, Services, Clinical and Market Access teams.
• Managed ethnography research for the US market, providing key data for R&D and identifying market capture opportunity.
• Built productive, supportive relationships across the organization and led the cross-functional team (R&D, Medical Affairs, Sales, Quality, Marketing) in next generation product development (2 products.)
• Guided the entire development process, from product ideation to concept testing and new product creation.
• Drove development and delivery of a series of R&D workshops in Sweden and Denver, with our largest US customer to develop future product offerings.

US

• I consider this position and company to be one of the most gratifying and impactful experiences of my career. I worked with an extremely talented and dedicated team that faced issues as a cohesive team and innovated.
• Managed the re-branding of a mature product (hemodialysis machine) to shift to a clinically focused sales process, guiding a massive transition for the largest customer and growing business 58% over two years.
• Innovated messaging process and implemented a solution-focused micro-website and iPhone app for direct-to-clinician educational tool, integrating digital tools into the marketing process.
• Designed and presented Sales training to US Sales and Clinical teams, establishing the foundation for global training.
• Connected with renal industry associations and Key Opinion Leaders, driving evidence-based messaging.

• This was a great company that designed and provided one of the first wearable fitness devices on the market. It was also my first opportunity to consult with a company using my expertise of sales territory development.
• Designed ROI tool for sales representatives to assist in the sales process as well as sales reporting tools and reports for executives and sales teams.
• Successfully designed and implemented new direct sales force and sales territory design.

Minneapolis, MN, US

This was my first marketing role in medical devices focusing on external defibrillators for the Hospital and Pre-hospital market segments. I had the opportunity to dive deep and lead our team in new product development, market research, competitive analysis, and market strategies.

Minneapolis, MN, US

Master Of Business Administration - Mba

Digital Marketing Strategies

Business Market Strategy

B.S., Business - Concentration In Marketing