Stephanie Feyen Email & Phone Number

Founded in 1823 as a family business in Ennepetal, Germany, we've grown to manage operations across Germany, Europe, the USA, and Australia. Our expertise lies in manufacturing cold-formed fasteners and extends to producing advanced porous membranes, injection-molded components, assembly and toolmaking, as well as running a multi-award-winning vocational training center. We cater to the woodworking trade, building, construction, and the medical and life sciences sectors. In the USA, our key brands include SPAX, TruFast, TruFast Walls, and Sabeu.

Dedicated to delivering high-quality products proudly made in the USA for the hardware, fastener, and pro building industries. Our portfolio serves top national home improvement chains, including Home Depot, Lowe's, Ace Hardware, Do It Best, and Menards. We also specialize in direct-to-consumer sales through Amazon's Vendor Central and Seller Central platforms, ensuring broad accessibility and customer satisfaction.

Grand Rapids, Michigan, United States

Responsible for setting, implementing, and managing the sales and marketing growth strategy for multiple home, DIY, hardware, and craft brands. Key customers include Ace Hardware, Amazon, Rockler Woodworking, Do It Best, True Value, Sherwin-Williams, Hobby Lobby, etc. • Ownership of the annual financial plan and expense budgets for the brand, including monthly forecasts by item and customer to ensure alignment with the corporate plan• Development and execution of the strategic growth plan for the brand• Plan and execute new product launch programs aligned with the established growth goals• Direct and execute customer and consumer content support programs in collaboration with the Product Development and Content Creation teams • Develop and maintain key customer relationships• Collaborate across business functions (finance, legal, human resources, advertising, marketing, sales etc.)• Support all corporate growth initiatives for channel, category and market expansion• Provide team leadership that ensures a culture of creativity, collaboration and a drive for profitable growth for the organization

Hudsonville, Michigan

Bloem offers a wide selection (800+ SKU's) of pots, planters, garden decor, and outdoor living accessories. Bloem products are made in the USA. I am responsible for the development and implementation of Ecommerce business including but not limited to dedicated online warehouse, dotcom pick and pack team, sales, account management, online content, promotions, partnerships and contract negotiations. Key customers include 1P Amazon, Homedepot.com, Walmart.com, Wayfair.com, Target.com, Lowes.com, Overstock.com, Hayneedle.com, Zulily, Macy's, QVC and many more!Bloem E-commerce Drop Ship Program: • Fast turnaround! 24-48 hour PO to ship turn times• Over 500+ SKUs available for e-commerce drop ship in Home, Outdoor & Gardening categories• All products made in USA - Bloem manufacturing in Apopka, FL• SEO enhanced product copy, specs, and bullets • Main images + multiple lifestyle photos ready for upload (high res 3000x3000)• EDI or web browser-based options (Commerce Hub - SPS Commerce)• Ship to home and ship to store!

Greater Grand Rapids, Michigan Area

• Successfully developed and launched Meijer Curbside service at 30+ locations from 2015-2016• Instrumental contributor of Meijer.com re-platform and click n’ collect shopping service • Responsible for order growth, KPIs, customer experience and campaign ROI • Work directly with creative and design teams to manage ecommerce brand strategy and marketing plans • Work closely with cross functional teams on setup for over 70,000+ products including fresh produce, grocery, CPG, and general merchandise • Continuously analyze market, sales and financials and provide actionable plans to leadership for profitable growth• Tactical experience includes but not limited to email, social media, direct mail, display ads, SEO, digital rewards & coupons, customer events, guerrilla marketing, OOH, and in store signage

Greater Grand Rapids, Michigan Area

• Trained and supervised four Associate Merchants• Experienced in price negotiations, sales forecasting, competitive analysis, and team building • Managed over 80,000 SKUs within Bedding, Bath, Window, Rug, Crafts, Halloween and Christmas• Responsible for sourcing, negotiating and working with vendors to purchase products that enhance assortments• Worked with cross functional teams on digital marketing strategy, SEO, mobile optimization, affiliate programs, and customer analytics• Instrumental in ecommerce drop ship program adding 70+ new vendors and 80,000 UPCs over two years• Accomplished 72% margin improvement YOY with negotiated trade agreements and vendor funding • P&L Accountability–Update EP planning tool and report on risk factors and opportunities for achieving plan• Identified new growth opportunities and emerging trends against ongoing competitive benchmarks • Managed pricing, sales, promotional markdowns, and clearance liquidations to accomplish business goals

Experience in merchandising, pricing and promotional plans for multi-channel categories. Support Senior Web Merchant in long and short-term buying strategy decisions. - Support Senior Merchant in categories with 300% average margin growth from 2010-2011- Manage over 20,000 SKUs within Garden/Outdoor, Seasonal, Hardware/DIY & Auto categories- Work closely with cross functional team and Brick & Mortar to achieve eCommerce financial goals- Recommend key products for print ads and evaluate/refine promos with Senior Web Merchant - Manage all category taxonomy and build key relationships with marketing team- Analyze sales reports to uncover opportunities and conduct regular category reviews- Build ongoing key relationships with “Million Dollar” SKU vendorsE-Commerce Associate Web Merchant (Contract Employment) 08/10 – 05/11- Supported Merchant in growing business, adding new products and evaluating top competitors - Responsible for execution of all pricing and promotional strategies- Worked closely with Designers and Content Specialist re-launching Holiday Shop and Outdoor/Garden- Assisted Merchant in online taxonomy, Endeca and SEO for category expansion growth

Broadway Communications & Design is an ecommerce company offering consulting services in advertising, fundraising, brand development, online sales and promotions.- Launched and managed ecommerce business with four Fortune 500 companies- Contracted three major shipping facilities to distribute products both domestic and international- Tripled repeat business year over year with customer service strategy- Maximized margin by negotiating costs based on volume- Selected products that had high margin potential with low to medium competition - Bought advertising space with affiliates which leveraged increased sales by driving traffic- Offered online sales training and merchandising for startup companies

International distributor for outdoor, sporting goods and HBC products. Worked with sales team to strengthen in-house accounts and grow sales. Key customers included Meijer, LLBean, Cabela’s, REI, Dicks Sporting Goods, TJMaxx, Marshalls, Rite Aid, Kohl’s and Amazon.com- Managed mobile marketing teams across the country- Coordinated over 200+ event sponsorships - Decreased product packaging costs by 35% - Provided marketing support for 13+ vendor trade shows per year- Named “Employee of the Month” for national PR campaign and cost saving initiatives- Worked closely with Graphic Designers and 3rd party vendors on package design, private label SKUs, in-store displays and signage

- Analyzed and created CRM tools to enhance effectiveness of advertising ROI- Conducted group presentations for prospective students throughout seven campuses- 56% student enrollment increase/per year

- Increased sales by 18% over previous year with targeted marketing campaigns and promotions- Implemented new inventory system for sales reps which improved customer score and quote accuracy- Managed radio, television ads and community sponsorships

- Acquired new customers by telemarketing and cold calling (great way to learn perseverance in sales)- Qualified customers based on an in-depth financial analysis of debt vs assets vs credit - Worked with over 35 national banks and lenders to secure customer loans and home refi- Managed telemarketing team of 10 employees - Learned about stock market options, trading, daily market rates %, the value of excellent credit scores, and detailed financial planning and forecasting

Bachelors In Business, Marketing & Public Relations

Activities and Societies: - Elected to Davenport Alumni Board of Directors, two year term (06’-08’)Graduated with High Honors, 3.9 GPA

Education record

Master Of Business Administration - Mba, ... In Progress...