Former and current clients include: - Apollo.io- Udemy- RevOps Co-Op- Winning by Design- The Event Collective

Responsible for designing and scaling automated customer programs to manage the health of our customer base, increase customer engagement, and increase customer adoption. Reporting directly to the director of Scaled Customer Success.

Responsible for designing and scaling customer programs to manage the health of our customer base, increase customer engagement, and manage the customer feedback process which influences the evolution of Autodesk’s product roadmap. Reporting directly to the director of thought leadership and customer marketing. Customer and Product Feedback Process- Design and currently manage the customer and product feedback platform and process for named accounts using Splash, Asana, and Confluence in partnership with Customer Success and Product teams. This process gives named accounts direct access to the product team in a structured format and is used by Customer Success as a de-escalation tool. Resulting in product roadmap enhancements, increased customer satisfaction, and cross-functional collaboration across multiple channels.-Facilitate and train the department to leverage the program along with creating internal process documentation and providing regular communications and live training sessions to scale the process & ensuring change management across the customer success and product management functions.Customer Meetup Program- Manage virtual meetup program focusing on key customer personas and driving customer engagement. - Collaborate with internal subject matter experts to create discussion topics, presentations and facilitate live discussions, along with securing buy-in from cross-functional departments to scale.- Develop and send quarterly program surveys; maintaining an NPS score of 96%.Customer Advisory Board- Manage operations surrounding the customer advisory board, including recruitment strategy, event planning, and product feedback management.

As the field marketing manager of North America, I executed our event strategy for our sales organization and generated new pipeline for the business totaling $806,000 and meeting company goals. Executive Dinner Program- Developed and implemented an executive dinner program with the goal of driving influence and executive engagement to close key accounts. - Worked with sales leads to identify key markets and accounts to target. Developed process documentation for executing the dinners, including sales presentations, pre-and-post email communications, and sales enablement documentation.Field Marketing Executive Event Program - Developed repeatable networking events to generate leads and strengthen the Autodesk brand within the construction community. - Scaled event program across 10 metropolitan cities driving engaging with senior leaders, prospects, and customers to drive company pipeline growth.- Strengthened cross-functional relationships and processes to ensure scalable results across the marketing, business, and sales organizations, resulting in an increase in revenue for the company.

As the event marketing manager, I led our global summit and trade show strategy for TRX. Managed the brand strategy, facilitation, and operations for tier-one clients, such as Macy’s and Marriott to successfully launch special events and customer programs. TRX Training Summit- Served as point person for brand-hosted training summit for 500 TRX certified professionals in Austin, TX. Responsible for managing technical floor plans, onsite labor, and logistics.- Worked with the education team to develop ticketed VIP experiences and training. Managed event speakers and vendors. Trade Show Program- Managed the design, logistics, and activation of trade shows. Developed live executive engagement programs for international customers. Managed multiple trade shows using Wrike work management tool to communicate with marketing and sales teams. - Developed warehouse processes that reduced shipping costs and onsite errors. Managed relationships and negotiated contracts with external vendors and brand partners. Brand Strategy Facilitator- Macy’s Inc., Launch Event - Worked cross-functionally with retail product team and executive leadership to execute and provide onsite management of brand activation for Macy’s customers. - Marriott Inc., Wellness Ambassador Launch Event - Served as point person for the strategy, operations, and execution of the kick-off event for the RunWestin program launched in partnership with TRX.

As the Educational Product Manager, I was responsible for designing and scaling email marketing programs to increase ecommerce sales, managed the video subscription product, and improved processes that directly affected product deliverability. Reported directly to the director of Educational Products. - Designed and scaled data-driven email marketing campaigns that directly contributed to a 48% growth in ecommerce sales in two years.- Initiated product redesign and new event marketing promotions which generated a 50% growth in product sales.- Managed complex event video production project from start to finish; worked cross-functionally with internal teams, managed vendors to ensure the project was on budget and on schedule.

- Managed 23 health screening events for WebMD’s client, Dell Inc. from health screening vendor selection to execution- Consulted with health screening vendor on behalf of Dell, Inc. in weekly meetings

- Worked with Web Development team in startup environment on redesign strategy for Disaboomjobs.com- Developed advertising products for Disaboomjobs.com

- Managed digital print projects for local businesses including brochures, POS displays and promotional items- Orchestrated complex digital print project displayed at the Democratic National Convention

The University Daily Kansan is an award winning student run newspaper. During my time as sales manager our revenue increased by $70,000. I developed special sections and sales contests to increase revenue.