Did you know over 600 million people in Africa lack access to electricity? At ARC Power, we’re on a mission to change that by delivering affordable, reliable, and clean solar energy to communities across Sub-Saharan Africa.

Project-based, short-term, and long-term assignments within HR, employer branding, recruitment, and internal and external communications.

Part of the Nordic Brand Marketing and Communication team. I conducted a full circle analysis of EY’s current Nordic employer branding efforts and delivered a long term strategy, execution timeline and new org structure. I coached them to ensure they had well-founded activities and aligned, exciting narrative. I also helped out with a few hands on operational tasks such as managing the career blog, social media and Nordic cross-country campaigns.

In July 2020, I integrated with an American based team and increased the scope from King to focus on all brands within Activision Blizzard (Activision Blizzard, Activision Publishing, Blizzard Entertainment & King Digital Entertainment). As part of the global center of excellence for Talent Marketing and Employer Branding our mission was to develop strategies, campaigns and other activities to attract and recruit new talents. Our first priority was to align all brands visually while maintaining their distinct personalities, and to set the strategy for recruitment marketing and social media. We developed several successful organic and paid campaigns with strong ROI. I also led, developed, and executed the soft launch of Activision Blizzard’s Global Alumni Platform.

King had underinvested in employer branding for several years and needed a complete refresh. We achieved this through research, development, and activation of a new EVP and passion statement: "Making the World Playful," along with four new pillars, a new career site, updated visuals, tone of voice, content, social media assets, and a toolkit for recruiters and hiring managers. We activated our new messages through internal and external campaigns using organic and paid media, resulting in an increase in visitors, applications, and higher engagement across all platforms. I was responsible for King’s official LinkedIn, Twitter, and Instagram channels. The strategy and content curation led to an increase in organic followers from 500 to 15,000 in a year.

Klarna is a global fintech company providing payment and shopping services. The Talent Acquisition department, which I was a part of, acted as an internal recruitment agency, supporting and handling over 300-500 vacancies annually across the globe. As the Employer Brand Manager, I developed strategies and initiatives to maximize Klarna’s image as an employer of choice. Together with the VP of HR and an external firm, we educated the organization and led the development of Klarna's first-ever EVP. We established metrics and KPIs to continuously gather and evaluate internal and external brand reputation. I was responsible for the budget, planning, execution, and evaluation of career fairs, meet-ups, awards, campaigns, partnerships, and talent networks. I also managed the development of content on all talent communication platforms (career site, social media, Glassdoor, LinkedIn, as well as an external engineering blog, etc.).
The role also included various projects within the HR department, such as ensuring the smooth integration of new operations into the function and enhancing existing ones, leading and supporting the delivery of key recruitment initiatives in the most efficient way, and managing and improving the Global Onboarding Program, with an average of 30 new employees starting every second week.

I managed all aspects of HR, designing processes and executing HR and payroll administration. I led the team that handled payroll processing, external partners, personnel administration, and support in all HR-related issues. My focus was on Sweden, Norway, Finland, Germany, and the Netherlands. I developed scalable processes to manage Klarna's rapid growth and supported recruitment efforts. The initiatives carried out during these two years laid the foundation for what is now Klarna’s Compensation & Benefits department. I reported directly to the Chief Cultural Officer.

I led and coached a team of 10-15 agents to deliver world-class customer service to hundreds of customers every day. I handled an increased volume of cases by improving efficiency and recruiting new employees. I provided telephone and email support to merchant customers and end customers in issues related to Klarna's products, including first-line support, fraud detection, debt collection, risk assessments, disputes, and customer complaints.

I sold shoes at Din Sko, which is part of NilsonGroup.