*Influencer Strategy Development: Design and implement influencer marketing strategies that align with the overall marketing goals of the brand. This involves identifying the target audience, setting clear objectives for campaigns, and choosing the right type of influencers (e.g., micro, macro, mega influencers) to reach those goals.*Experiential Strategy: Design experiences that are not only memorable but also encourage active participation from the audience. This could be through interactive installations, live demonstrations, or hands-on activities that make the brand’s message tangible and engaging.*Collaborate with other departments and stakeholders to integrate marketing strategies across the company. Working with sales teams, product developers, and executive management to ensure cohesive messaging and strategy implementation.

-Growing a strong lifestyle plan that is ranked the #1 Diet Program by US NEWS & WORLD REPORT -Creation of the Mayo Clinic Diet Ambassador program. Monthly partnership with unique members to represent the program in marketing collateral. - Developing an executive communication strategy for medical professionals and Mayo Clinic SMEs- Driving partnership efforts with Mayo Clinic to grow synchronicity between the Mayo Clinic Diet and enterprise brand products- Management of digital agency that delivers support for Social Media, SEO, Search Media, and Creative

Leading the social media strategy for PwC's Products & Technology division with emphasis upon paid media. We are industry specialists who build products connected to a purpose. Spanning across four strategic areas of transformation, our products tackle the very real challenges our clients face today, and unlock new opportunities for growth in the future.

I am the Social Media Lead on the External Communications team delivering new ways to share the thought leadership and data through integrated channels and digital strategies that reach internal and external audiences, such as media publications, consultants, potential clients/ clients, and leaders.I manage and implement organic and paid social media strategy for objective campaigns across the Linkedin, Twitter, and Facebook, to promote PwC initiatives and priorities while aligning with business and social media specific goals.

Executing Social Media strategies for various clients ranging from content strategy, community management, Social Media advertising, Social listening, and contest / sweepstakes management.Analyzing data from multiple analytics sources (i.e. Facebook insights, Google Analytics, Radian6, etc.) to help determine campaign successes and areas of opportunities.Providing regular reporting, insights, and recommendations to clients.Bringing strategic and innovative ideas to client engagements.

Managing an exceptional and growing team of creative social media strategists who work with healthcare, automotive, retail, and education clients worldwide. Growing and evolving with the vast landscape of social platforms by use of earned and paid media and organic methods on a day to day basis. Creating and reporting on key social metrics on engagement, awareness, leads, transactions, and data compilation on platforms like: Facebook, Twitter, Instagram, Pinterest, Vine, LinkedIn, Google+, and Houzz.All while integrating these strategies into the talent of the full service agency that the EGC Group offers.Social Media Strategy:- Red Mango- Purity Products - STS Tire & Auto Center- Brother Sews- Brother Crafter- Ralph's Ices- Hicks Nurseries- Sterling Optical

Focusing on analyzing, creating, and reporting on comprehensive strategies for BlueGlass clients across the social media platforms.

Search Engine and Social Media Optimization Consultant. Worked with luxury fashion brands focusing on blogger outreach, Twitter and Facebook strategy, as well as digital and print ads. Put together events for luxury spirit brands in NYC to launch new products and stimulate audiences.