Stephanie Gallina

Stephanie Gallina Email and Phone Number

UX Content Strategist | Content Marketing - Copywriter + Editor | Marketing Communications @ Fidelity Investments
Stephanie Gallina's Location
Dallas-Fort Worth Metroplex, United States, United States
Stephanie Gallina's Contact Details
About Stephanie Gallina

Effective, results-oriented content marketing manager bringing more than 18 years of experience in corporate marketing communications. I excel at creating compelling messages and engaging stories that simplify complex and relevant topics for B2B companies in the technology services and industrial engineering sectors. Driven to understand the “why” and “what matters most” for target audiences, I bring this mindset to content planning, writing, and executing integrated marketing programs.My professional and personal success stems from my top five strengths, which include responsibility, empathy, positivity, input, and harmony. These strengths have allowed me to build collaborative, positive working relationships with colleagues on cross-functional teams. CORE COMPETENCIES:• Content strategy for web-based UX• Digital copywriting (short-form: email campaigns, eNewsletters, social media posts, digital ads; long-form: eBooks, guides, blogs)• Copy editing• Content distribution strategy• Marketing campaign leadership and management• Team leadership• Storytelling (including writing video scripts and paper edits)• Internal communications • Project management• Creative directionTECHNOLOGY PLATFORM SKILLS:• Google Analytics (Individual Qualification)• Advanced in WordPress, Asana, Microsoft Word + PowerPoint• Intermediate in Figma, Salesforce CRM, Microsoft Teams + Excel

Stephanie Gallina's Current Company Details
Fidelity Investments

Fidelity Investments

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UX Content Strategist | Content Marketing - Copywriter + Editor | Marketing Communications
Website:
fidelity.com
Employees:
10
Company email:
Johrenk7@gmail.com
Stephanie Gallina Work Experience Details
  • Fidelity Investments
    Senior Ux Content Strategist, Workplace Investing & Plan Sponsors
    Fidelity Investments Jun 2023 - Present
    Boston, Ma, Us
  • Fidelity Investments
    Ux Content Writer | Content Strategist, Healthcare Group
    Fidelity Investments Jun 2022 - Jun 2023
    Boston, Ma, Us
  • Perficient
    Senior Marketing Manager | Partner Marketing Communications | Event Planning | Sales Enablement
    Perficient Feb 2021 - Jun 2022
    St Louis, Mo 63141, Mo, Us
    Drove communication strategy and content creation that supported alliance managers, directors, and general managers within the Microsoft, Optimizely, and Adobe practices. Specific achievements:• Led planning, promotion, and execution of sixth annual Perficient & Adobe Women in Digital panel (March 2022) resulting in 321 registrants and 167 same-day attendees • Recognition as a 2021 Microsoft Healthcare Partner of the Year Finalist• Led creation of Microsoft partner award submission and accompanying video within 6 weeks, including interviews of the CIO and key leaders at one of our healthcare clients Additional responsibilities:• Created sales enablement assets and regularly communicated with sales teams• Coordinated webinars and virtual customer events• Communicated on regular cadences with partner marketing contacts at Adobe, Microsoft, and Optimizely, providing updates on campaign results and successes • Collaborated with analyst relations manager to drive participation on Forrester analyst briefings and inquiries
  • Perficient
    Senior Manager, Content Marketing | Writer | Content Strategy | Blogger | Podcast Producer
    Perficient Jan 2020 - Feb 2021
    St Louis, Mo 63141, Mo, Us
    ► 2021 ◄Specific achievements: • Launched the inaugural season of Intelligent Data, January 2021• Developed account based marketing strategy for top nine growth accounts within the first six weeks of 2021 Podcast Producer• Led a cross-functional team of marketing managers and thought leaders to launch one of Perficient’s first podcasts, which included: - Creating a marketing strategy and tactical promotion plan for teammates to follow - Coordinating execution of marketing tactics with web and social media teams - Developing a podcast episode production workflow - Supporting the multimedia manager on evaluation of podcast hosting platformsContent Strategy (Account Based Marketing)• Directed a cross-functional team on account research to recommend content that aligned to growth opportunities and supported an integrated digital campaign - Collaborated with marketing teammates, account executives, and account directors - Conducted interviews with internal stakeholders to understand history and growth potential for each account► 2019-2020 ◄• Led a team of writers to develop thought leadership blog series, including Meet Our Chief Strategists and Essentials for Your Digital Strategy - Conducted interviews with thought leaders to explore specific topics, including digital transformation, digital strategy, and recommendations for prospects/clients• Collaborated with marketing teammates and subject matter experts to publish long-form content that generated awareness on relevant topics: - The CIO’s Guide to a Customer-Centric Experience - Unlock Your Potential With Application Modernization - The What, Why, and How of Global Delivery• Developed content strategy and editorial calendar as well as writing copy for a bi-weekly internal newsletter, Digital Dominance Delivered• Contributor for Perficient Pulse (bi-annual employee magazine), writing stories to highlight key customer successes and initiatives
  • Perficient
    Content Marketing Manager | Blogger | Strategic Content | Digital Copywriter | Social Media
    Perficient Jan 2016 - Dec 2019
    St Louis, Mo 63141, Mo, Us
    ► 2018 ◄• Helped analyze top performing content over a two-year period by collaborating with team members on a content audit• Developed and launched a process to guide strategic thinking of new content requests from marketing colleagues • Received endorsement from CTO of Dell Boomi that referenced a specific guide, The Why, What, and How of IoT (https://boomi.com/blog/internet-of-things-integration/)► 2017 ◄• Increased unique blog page views for Adobe practice by 80% year-over-year by establishing a content strategy and editorial calendar to encourage contributions from Adobe practice SMEs• Generated 418 interactions for newly established Commerce practice by building a content foundation of guides• Collaborated with SMEs across the business to write guides on specific platform solutions and trending industry topics • Top performing guides covered topics such as: - Digital transformation and innovation (498 interactions) - The Internet of Things (488 interactions) - Digital asset management (212 interactions) - B2B eCommerce (191 interactions) ► 2016 ◄Built content marketing program for the Digital Experience platforms business unit, supporting Adobe and select eCommerce partners. Specific achievements included: • Establishing a content foundation of guides, infographics, videos, and client success stories to support lead generation for Adobe, Magento, Insite, and inRiver• Collaborating with subject matter experts to write gated content for the Adobe and eCommerce consultancy practices around trending industry topics, including analytics, personalization, and top digital marketing trends • Growing audience on Twitter (@PRFTDigEx) by 40% • Collaborating on development of marketing strategies and campaigns for the year, while continuously sharing new tactical ideas for our team to support • Supporting events attended/hosted by the business units by writing timely and relevant blogs around major industry topics
  • Centerline Digital
    Senior Writer | Content Marketing | Interactive Marketing
    Centerline Digital Mar 2015 - Jan 2016
    Raleigh, North Carolina, Us
    Develop creative concepts and writing for clients' marketing assets including:• Interview guides & paper edits for customer reference & thought leadership videos• Audience research to craft strategic messaging guides & infographics• Script writing & selection/direction of voiceover talent for product overviews/demos & thought leadership animations• Collaborate with creative & account teams to create digital assets used at product launches & conferences
  • Centerline Digital
    Writer | Content Marketing | Interactive Marketing | Digital Copywriter
    Centerline Digital Jan 2014 - Jan 2016
    Raleigh, North Carolina, Us
    Writing and editing content for clients' digital and interactive marketing assets including:• Customer reference videos • Product overview videos/animations • Thought leadership videos/animations• Product demo videos/animations • Infographics • Launch announcements and events
  • Sg Squared Communications
    Digital Copywriter | Blogger | Strategic Content | Content Marketing
    Sg Squared Communications May 2013 - Jan 2016
    SG Squared Communications helps small to medium-sized B2B companies develop and execute inbound marketing strategies and create strategic content for on- and off-line mediums.• Consulted on projects to develop marketing plans, marketing strategy, and content for print and digital media channels for clients of Apogee Social Media Group.• Provided copywriting (digital and traditional marketing) and editing services for Christina Motley, LLC and its clients.• Created web content for 30+ pages of new website for Christina Motley, LLC and contributed guest blogs on relevant marketing topics.Looking to increase your brand awareness and generate new business through content marketing? Let's talk!Like us on Facebook: http://facebook.com/SG2CommunicationsFollow us on Twitter: http://twitter.com/SG2Comms
  • Triangle Ama
    Director, Community Events | Marketing Event Planning | Guest Blogger | Business Networking
    Triangle Ama Sep 2012 - Jun 2014
    Raleigh, Durham + Chapel Hill, North Carolina, Us
    • Led committee to coordinate first-ever collegiate outreach event for local marketing students • Exceeded annual goal by bringing together 25+ students from 6+ universities in Raleigh-Durham • Organized and executed a successful event on a $0 budget
  • Apogee Social Media Group
    Marketing Communications Strategist | Digital Copywriter | Blogger | Strategic Content
    Apogee Social Media Group May 2013 - Jan 2014
    Raleigh, Nc - North Carolina, Us
    Marketing communications strategist consulting on contract assignments to develop marketing plans, marketing strategy, and content for print and digital media channels of Apogee SMG clients.Apogee Social Media Group, formerly LinkMeIn, is a consulting and training company focused on helping individuals and organizations leverage the power of Social Media. Since 2009, Apogee Social Media Group has been empowering professionals and businesses by helping them develop and implement a Social Media strategy. Considered a pioneer in Social Media, Apogee Social Media Group has developed a unique perspective and a keen understanding of the evolution, latest trends and future direction the Social Media. This firsthand experience has enabled Apogee Social Media Group to create the most relevant and powerful training content in the industry and has earned the reputation as a leading authority on Social Media in the region.Apogee Social Media Group has trained over 5000 professionals across a wide range of industries to leverage the power of LinkedIn to build and strengthen a brand, find new opportunities and to connect to customers and talent.
  • Christina Motley, Llc
    Writer | Blogger | Editor | Strategic Content
    Christina Motley, Llc Jul 2013 - Dec 2013
    • Provide copywriting (digital and traditional marketing) and editing services on contract assignments for Christina Motley, LLC and its clients• Create web content and provide guest blogs on relevant marketing topicsChristina Motley, LLC delivers on point marketing strategy WHEN & WHERE you need it with a suite of marketing services from CMO For Hire to integrated marketing strategies and solutions for a variety of industries from Fortune 500 enterprises to Small and Medium-Sized Businesses (SMBs), ensuring alignment with company business goals.
  • Baker Hughes
    Product Marketing Lead - Drilling & Evaluation | Client Management | Marketing Event Planning
    Baker Hughes Dec 2011 - Aug 2012
    Houston, Texas, Us
    Supported the drilling and evaluation product lines by developing product launch and communication plans. Managed execution of integrated marketing campaigns for high-visibility product launches.
  • Baker Hughes
    Marketing Communications Specialist | Client Management | Strategic Content Development
    Baker Hughes Sep 2011 - Dec 2011
    Houston, Texas, Us
    Supported drilling and evaluation product lines with development of content strategy (writing and art direction) for new products and services.
  • Nalco
    Marketing Communications | Client Management | Marketing Event Planning
    Nalco Mar 2011 - Jul 2011
    Naperville, Illinois, Us
    Managed and executed marketing communications projects for the division, including:• Implementing an annual editorial calendar that resulted resulting in increased circulation of product announcements and case histories in oil and gas publications• Establishing process for planning and evaluating trade shows • Developing product and sales literature• Art directing trade show graphics and advertisements• Writing articles for in industry magazines
  • Nace International
    Marketing Communications | Client Management | Marketing Strategy | Marketing Event Planning
    Nace International Sep 2006 - Mar 2011
    Houston, Tx, Us
    Managed and executed marketing campaigns to promote the association across various industries and promote the association's programs to its membership. Achievements include:• Managing a five-person team to implement marketing activities while achieving division goals• Establishing a process for developing and maintaining written marketing plans • Planning strategy and logistics for 20 trade shows (domestic and international) • Working on the development team that re-launched association's web site• Executing social media strategy for the association
  • Barhorst Insurance Group Ltd
    Marketing Director | Lead Generation | Business Networking | Marketing Event Planning
    Barhorst Insurance Group Ltd 2004 - 2006
    Houston, Texas, Us
    Managed and implemented marketing campaigns for a rapidly growing statewide insurance agency. Involved in brand management for the agency through art direction of logo design and branding efforts for the agency group. Implemented two-year marketing campaign for Nationwide Aggie agents in Texas, integrating print and radio ads as well as and sponsorship events at Texas A&M University.
  • Clear Channel Radio
    Account Executive For Texas A&M Radio Network | Sponsorship | Client Management
    Clear Channel Radio 2003 - 2004
    New York, Ny, Us
    Supported growth of the Texas A&M Sports Radio Network by exceeding first-year sales goal and securing six new sponsors. Managed campaigns for clients and evaluated their overall success.

Stephanie Gallina Skills

Marketing Communications Social Media Marketing Integrated Marketing Marketing Strategy Marketing Direct Marketing Advertising Copywriting Email Marketing Social Media Creative Direction Product Marketing Trade Shows Content Strategy Strategic Planning Online Marketing Product Launch B2b Crm Media Planning Facebook Brand Management Business Networking Social Networking Digital Marketing Web Content Brand Development Digital Media Market Planning Corporate Branding Strategic Content Development Plannning Google Analytics Newsletters Manage Client Relationships Marketing Event Planning Digital Copywriting Content Development Blogging Linkedin Twitter Wordpress B2b Marketing Sponsorship Seo Web Analytics Sem Writing

Stephanie Gallina Education Details

  • Texas A&M University
    Texas A&M University
    Marketing

Frequently Asked Questions about Stephanie Gallina

What company does Stephanie Gallina work for?

Stephanie Gallina works for Fidelity Investments

What is Stephanie Gallina's role at the current company?

Stephanie Gallina's current role is UX Content Strategist | Content Marketing - Copywriter + Editor | Marketing Communications.

What is Stephanie Gallina's email address?

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What is Stephanie Gallina's direct phone number?

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What schools did Stephanie Gallina attend?

Stephanie Gallina attended Texas A&m University.

What skills is Stephanie Gallina known for?

Stephanie Gallina has skills like Marketing Communications, Social Media Marketing, Integrated Marketing, Marketing Strategy, Marketing, Direct Marketing, Advertising, Copywriting, Email Marketing, Social Media, Creative Direction, Product Marketing.

Who are Stephanie Gallina's colleagues?

Stephanie Gallina's colleagues are Cindy Fitzpatrick, Daniel Mckinnon, Jagan Chintalapani, Garret Stanley, Sierra Donegan, Timothy Neal, Chandan R.

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