Stephanie Gibbs Email and Phone Number

Client: Linkedin B2B & B2C (Global), Discover Loans, Yahoo, Wolverine Worldwide (Portfolio Shoe eComm), BassPro Shops

Strategically develop, implement, and manage activation of digital media for assigned clients inclusive of custom content, cross-channel sponsorships, Connected TV, video, mobile, and display. Create successful integrated media plans and strategy as part of cross-functional team. Evolve internal processes to improve responsiveness, data analysis, and customer insight. Use advance audience segmentation to create personalized messaging strategy for clients. Provide total architecture for holistic campaigns, including retargeting and lookalike modeling. HIGHLIGHTS:• Led team in strategic planning of integrated, paid media campaign for $50M+ annual spend client.• Developed and implemented digital media strategy for first brand campaign, Do It Right, and award winning Lucky Penny campaign, increasing brand awareness to 57%, highest in company history, and favorability to 73%.• Drove 70K downloads and 31K contest submissions in four-day flight, promoting augmented reality (AR) game. • Surpassed annual deposits goal by 16% and improved media efficiencies with advanced audience segmentation combining client, publisher, and third-party data sources.Clients Include: Ally Financial, Southwest Airlines, Macy's

Led strategic direction of new and existing account campaigns, ensuring excellent delivery and providing valuable takeaways for clients. Delivered synthesized data and insights around consumers/shoppers to inform and inspire creative development. Maintained end-client-facing relationships and nurtured the internal agency dynamic. Built POV’s. Provided monthly revenue forecasting to internal stakeholders. Fostered career growth of direct reports with ongoing training, goal setting, feedback, and development planning. HIGHLIGHTS• Exceeded campaign goals by 150% and out-performed all other digital media partners for high-profile global sponsorship by leveraging customer and market research, and audience profiling, to identify and capitalize on untouched market segments, increase site traffic and yield incremental program enrollments.• Drove 15.5% increase in brand favorability and 14.8% lift in consideration for client by delivering consumer-centric media strategies incorporating the latest market trends and innovations. Clients included: Chevrolet National and Regional Retail (US & Canada), General Motors Corporate Brands (ACDelco, OnStar, Pre-Owned) (US & Canada), Discover Card, and Estee Lauder Brands

Created and presented client with campaign analyses, providing in-depth performance trends and insights, audience profiles as related to the brand, and strategic recommendations to boost campaign performance and advance media planning. Translated needs to best-in-class digital campaign solutions designed to drive brand awareness, generate leads, and increase client revenue. HIGHLIGHTS• Grew client’s quarterly display investment by $600,000 by providing in-depth performance analysis.• Managed $10M+ online media budget for large, multi-brand advertiser focused on CPA, CPC, and CPM-based advertising. Clients included: FedEx, Hewlett Packard, Hyatt Hotels, Lowe’s, Monster.com, and Pepsi Co.

Created sales marketing presentations to generate revenue from high-profile programming, including NASCAR and Winter Olympics. Managed $6M digital and cable advertising budget for national clients across 74 cable markets, including: Chrysler-Jeep, Miller Brewing, Toyota, and US Cellular. Increased profits by streamlining new business process and reducing turnaround time, contributing to Chicago office exceeding annual revenue goal of $135M.