Stephanie Gleicher Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

• Analisar a jornada do cliente para otimizar o desenvolvimento do portfólio e materiais institucionais de produtos, resultando em melhorias na eficiência operacional e comercial;• Elaborar planos de comunicação e projetos personalizados para clientes, atuando no desenvolvimento de estratégias de go-to-market para suporte comercial com base nos segmentos de clientes identificados;• Colaborar no mapeamento de melhorias da plataforma SaaS com as equipes de tecnologia, compliance e sustentabilidade, envolvendo a gestão de cronogramas e implementação de novas funcionalidades; • Atuar em colaboração com equipes de desenvolvimento para implementar frameworks ágeis que suportem a inovação contínua do produto, otimizando a jornada de compra e interatividade do usuário;• Apoiar a área de marketing e tecnologia nos processos de identificação de personas para CRM, focando na atração de novos clientes e no fortalecimento do relacionamento com a base de leads;• Alinhar as atividades de agências de publicidade e equipes de criação com a estratégia de produto, garantindo que o conteúdo audiovisual e de design reflita o valor e os diferenciais do produto no mercado;• Criar os briefings para incluir informações detalhadas sobre as características do produto, benefícios, e o valor para o cliente, facilitando a comunicação interna e a promoção externa do produto.

São Paulo, Brazil

ESG consultancy greentech✓ Commercial Communication – Participation in meetings to evaluate the Customer Journey, define the commercial team’s communication strategies, product portfolio and segmented presentations.✓ Communication with Clients – Preparation of Communication Plans and Personalized Projects.✓ Schedule – Creation of step-by-step actions and monitoring of the scope with the Commercial and IT areas.✓ Service Platform – Assessment and recommendation for improving the interface (frameworks) for developing the new platform, mapping functionalities, interactivity and users’ purchasing journey.✓ CRM – Mapping functionalities and creating personas to deploy the CRM solution, with a focus on attracting new customers and building relationships with the lead base.✓ Interface and management and creation of the demands and activities of the advertising and internal creative agency (audio visual and designer).✓ Experience in preparing briefings for product presentations, with strong skills in communicating between key areas, aligning demands, schedules, implementing actions and analyzing results.✓ Mapping of stakeholders and preparation of Communication Plans for the BMV Global & Starbucks Partnership.

São Paulo, São Paulo, Brasil

Company Fashion SegmentMain contributions and deliveries:✓ Participation in the development of the action plan for improvements in stores and visual merchandising.✓ Preparation of institutional presentation and material for partnerships with shopping malls, maternity hospitals, hospitals and laboratories, for large-scale purchase (wholesale).✓ Expertise in sales incentive campaigns - creation of bimonthly campaigns, establishment of goals and results for the sales team, alignment of communication and distribution of materials.✓ Organization of institutional events and internal training.✓ Support in store management and relationship with headquarters.✓ Preparation of control spreadsheets, monitoring and analysis of the budget of the activities carried out.✓ Monthly control of commissioning of store Managers and Salespeople.✓ Relationship with customers on social media.

São Paulo, São Paulo, Brasil

cocoa industryMain contributions and deliveries:✓ Expertise in marketing planning, trade marketing strategies and promotional materials.✓ Development of three campaigns for Easter, involving social, buy-and-win, prizes and consumer experience strategies (“Solidarity Easter”, “Ação Compra, Levou” and “Golden Ticket”).✓ Preparation of press kit and contact with influencers for partnerships.✓ Social media management and product photoshoot monitoring (Instagram and Facebook).

São Paulo, São Paulo, Brasil

Experimental Communication Agency - Groups with Advertising, Journalism and Design students from different semesters.Activities:Preparation of Marketing and Communication plans;Planning, Action Plan, Dissemination Plan and Project Presentation.Main deliveries:Project for Instituto Ayrton Senna - Development of the action plan, dissemination plan for the campaign and post-campaign.J&J Consumer Health - Marketing Plan for a Listerine product.

Master In Business Management, Gestão De Projetos

Course, Marketing Of Luxury

Learn some of the key marketing and communication strategies for international ‘high-end’ consumers in the luxury fashion and design.

Publicidade E Propaganda, Marketing