Stephanie Nero Email & Phone Number

Plymouth, MN, US

Minneapolis, Minnesota, US

• Partnered with internal stakeholders to develop content programs supporting the go-to-market strategies for software and data products inside the Cloud business unit.
• Led content projects (e.g., product landing pages, long-form articles and white papers) from kickoff to completion, including initial scoping, defining project timelines, researching and writing about relevant topics.
• Defined content production processes and used project management tools (including Adobe Workfront) to facilitate collaboration between internal teams and ensure alignment with marketing plans, brand standards and legal.
• Monitored website analytics to identify opportunities for continuous improvement of organic search result ranking and increased audience impact.
• Wrote articles on behalf of Deluxe CMO, VPs and product designers for distribution on social media platforms and external trade publications to enhance Deluxe’s position as a fintech thought leader.
• Member of core planning team for annual Deluxe Exchange conference. Developed content themes, built breakout session agendas, secured speakers, and managed sessions on-site to directly impact attendee experience at.

St Paul, Minnesota, US

• Executive Editor, Pillsbury.com (2017-2020)Managed strategy, planning and execution of all content across Pillsbury.com.
• Filtered brand needs, digital trends and SEO keywords to produce consumer-first content that drove 6% of Pillsbury product sales in 2018 fiscal year.
• Collaborated with agency partners and internal stakeholders—including brand experience, customer journey and email strategy leads—to produce compelling digital and print content tailored to multiple buyer personas.
• With General Mills Kitchens, developed new recipes (80-100 annually) showcasing GMI products; produced corresponding photography and video shoots according to time and budget requirements.
• Updated Pillsbury.com brand voice/tone guide and stylebook for internal and external creative teams to ensure written and visual consistency across tentpole brand campaigns and new product launches.
• Conducted regular audits of content library and performed ongoing maintenance of 15,000+ unique URLs.

Chanhassen, MN, US

• Performed quality control and analysis for member-facing email communications.
• Served as national manager of web content and functionality for six Life Time Fitness divisions totaling more than 450 local club-level pages.
• Developed and wrote original short- and long-form articles for Life Time Fitness website; edited contributor articles for accuracy, SEO and brand compliance.
• Designed project management matrix to track planning, development and completion of athletic event content marketing campaigns.

Minneapolis, MN, US

New York, NY, US

Minneapolis And St. Paul, Minnesota, US

St. Paul, Minnesota, US