Strategic and creative professional counting over two decades of experience as a marketing executive. Background comprehensive of executive management of marketing and product management functions in B2B environments, as well as marketing agency experience with a proven track record of contributing to client’s growth and objectives. Leader adept at defining a vision and goals, and rallying a team towards their achievement; never losing sight of the big picture while paying the right level of attention to details. Demonstrated ability to strategize, develop, execute and track results of marketing plan aligned with corporate objectives in order to establish brand positioning, evolve market perceptions, generate leads, and ultimately, drive growth. Competent in guiding product development with market intelligence, positioning, and pricing taking into consideration company financial interests and market needs, and launching with integrated marketing communications and training programs. Effective communicator skilled at fostering collaboration with management, internal departments, vendors, and sales network - direct sales teams and channel partners.Born in Quebec, Canada, now resides in the US, extensive work experience in both countries, fluent in French, English and Spanish, basic knowledge of German.Specialties: - Marketing management - Team leadership/talent development- Marketing and communication strategy- Marketing planning and budgeting- Multi-channel campaign implementation and tracking - digital and traditional- Branding- Product positioning and pricing- Product launches- Content marketing- PR and thought leadership- Training programs development- Market research- Sales and marketing tools from inception to delivery- Website and e-marketing- Electronic and print advertising- Marketing automation- Social media- Web analytics- Trade shows and events- Internal communications- Printing processes