Lead Strategist to the Global Creative Director and team of in-house / freelance / agency Creatives. // Defined Brand & Consumer Insights, authored Creative Briefs, & led Creative GTM Campaign Strategy for feature releases, brand beats, B2B events, & customer acquisition programs// Partnered with PMM, Research, Growth, & Partnerships to develop Messaging Frameworks, Channel Strategies, & Consumer Journeys that ensured brand consistency & led to impactful campaigns// Collaborated with Corporate Branding to establish Naming, Brand Frameworks, & Corp Narratives// Operationalized the Marketing department’s process for developing purpose-driven campaigns

Recruited as Strategy Officer & Advisor to Agency’s C-SuiteProduct Launches: Retail & CPG// Introduced & led process for product launches and integrated marketing campaigns beyond ATL creative solutions// Developed brand revitalization & associated marketing strategies, campaigns & GTM programs for: Jell-O, Philip Morris International, Allstate, Marshalls, & SK-II. Focus included: Consumer Research, Program Strategy, Brand Positioning, Personas, Messaging Frameworks, Omni-Channel Planning, Business Requirements, KPIs, Stakeholder Alignment, Participatory Program, & Global/Regional GTM Plan// Established the Social Media practice, which became the second most in demand department within the agency by EOY 2015, following Creative// Promoted to elevate agency’s innovation capabilities & led the Interactive deptartmentAccomplishment: Recipient of the 2015 LeoIntel Award for Content Marketing Innovation

Interactive Product Development: RetailI was invited to develop the Content Strategy for Google’s first e-comm retail platform theGoogleStore. Launched in 48 countries. Localized into 19 languages. // Defined the Google Retail Voice, developed Brand/Product Narratives, Editorial Strategies, Content Hierarchies, UI Copy, Publishing Calendars, & Content Matrix. Strategist & Editor to freelance writers, streamlining the messaging of 48 hardware & software products into a singular brand voice// Contributed to Product Strategy and CX Accomplishment: 2016 Webby People’s Voice, Consumer Electronics: GoogleStore.com – Sr Content Strategist

Recruited as production agency's first Strategist to build immersive brand platforms and lines of revenue.Brand Strategy & Interactive Product Development: Media/Entertainment Consultant to Person as Brand Clients: Oprah Winfrey Network (OWN), Brené Brown, A&E// Developed the business framework, interactive strategy, & ongoing marketing plan that integrated Oprah Winfrey’s multiple entertainment properties into a singular, interactive platform// Led the product strategy & design for NY Times best seller Brené Brown’s e-Courses, which resulted in a successful, ongoing monetized business extension for OWN. Defined the program’s KPI’s & business plan, in partnership with OWNAwards2014 W³, Best Mobile Website: OWN.com 2014 Mobile Web Award, Best Media Mobile Website: OWN.com 2014 Interactive Media Award, Best in Class: OWN.com 2014 Cablefax, Best of the Web: OWN.com2014 IAC, Outstanding Achievement: Oprah’s Lifeclass with Brené Brown 2014 W³, Gold Winner: LionelTracks.com 2014 WMA WebAward, Outstanding Achievement: LionelTracks.com2014 Interactive Media Award, Best in Class: LionelTracks.com2014 Davey: LionelTracks.com

Recruited as Direct Marketing agency's first experiential brand Strategist to develop interactive platforms for Entertainment and Retail properties. Brand Strategy & Interactive Product Development: Media/Entertainment, RetailSocial Media Strategy: Retail Clients: Mattel, Nescafe, & Toyota// Developed the interactive product strategy, personas, episodic meta/mini game layer, & marketing plan for the (re)launch of cartoons & their associated merchandise for Mattel properties// Defined & led the North America / North America, Latin American Social Media Strategy for Nescafé

Agency Advisor. Brand Strategy & Interactive Product Development: Retail, Healthcare, & Finance Clients: Cincinnati Children's Hospital, Coach, Travelocity, Brown Brothers Harriman, Citizens Bank, Nationwide, KraftMaid, OfficeMax// Served as agency’s lead Product Strategist and Brand Consultant from business pitch to product launch, partnering closely with Stakeholders, Design and Developers// Established the Brand Strategy & led the creation & launch of 6+ interactive products annually, leading on average 3-4 teams of 8+ Creative/UX resources through the ideation & build of interactive platforms including: Research, IA, CS, Functional Requirements, & GTM Plan// Built & led the national Content Strategy practice across the agency’s 6 offices// Promoted in 2011 from Content Strategy Lead/Sr. Copywriter to Director of StrategyAwards2012 Silver Astrid, CincinnatiChildrens.org 2011 Horizon Interactive Award, CincinnatiChildrens.org

Brand Strategy & Interactive Product Development for Media / Entertainment industryClients: Conde Nast, XM Radio, Maybelline, Forest Lab, Ford//Content assessments, editorial strategies, copywriting, style guides, metadata schemas, & content management plans for interactive brand destinationsAwards2008 Webby: WWD.com – Content Strategy Lead2007 Webby: CondéNastPortfolio.com – Content Strategy Lead2006 Webby: XMRadio.com – Content Strategy Lead and Copywriter