Responsible for the strategic development, alignment and expression of Burton’s brand positioning and purpose through brand and product storytelling that enhances customer perception and drives brand consideration.

As the Global Director of Marketing Planning, I lead the process of defining Burton’s marketing activities (What will the brand focus on?) and develop strategies and tactics to achieve them (how are we going to get there?) The key components of this work includes: annual planning, seasonal planning, campaign management and content strategy/planning.

Develop and manage the implementation of integrated marketing strategies that increase brand loyalty for the Burton brand. Responsible for creating consistency across the global organization as well as maximize brand awareness and exposure, all while ensuring timely and accurate execution of all initiatives and programs. This position is responsible for providing strong leadership that fosters a cohesive and accountable team of Brand Managers with clearly defined goals and set expectations. As the Director of Brand Management I use good judgement to prioritize and make effective brand decisions based on corporate goals and initiatives while working cross-functionally with key internal stakeholders.

Develop and implement integrated marketing strategies to increase brand loyalty for the Burton and Anon brands. Responsible for driving consistency across the organization as well as maximize brand awareness and exposure, while ensuring timely and accurate execution of all initiatives and programs. As the Sr. member of the Brand Management team, I am responsible for fostering the growth and development of the brand management staff in the US and Canada as well as work cross-functionally with many internal stakeholders to see all marketing related projects through to fruition.

Develop and implement strategic 360 degree marketing strategies, create and foster strong relationships with industry and media partners, drive brand engagement within the action sport and outdoor community through traditional and experiential marketing channels all while putting a strong emphasis on the growth, coaching and development of my staff.

Executed integrated marketing strategies while leading, managing and delivering on all brand projects for the Anon and Analog brands. Utilized my can-do attitude to ensure timely execution of all marketing initiatives and programs within budget by working cross-functionally with many internal stakeholders including: Product Management, Sales Management, and Creative. Additionally, this role was responsible for managing external vendor and agency contracts and deliverables.

• Work with the brand crew to determine annual product and brand messages and assist in the development of comprehensive plans outlining key initiatives.• Coordinate the development and execution of all dealer and consumer collateral on time. Collect feedback from global partners, product, sales and team on all printed marketing collateral including catalogs, advertising and any other printed brand communication.• Work with the brand manager to identify opportunities for anon & RED while looking at ways to strenghen the overall perception within the snow market.• Act as the main web resouce for our partners in sales/product/team/marketing and direct all feedback and issues to the web project managers. Communicate internally and with global partners on all web initiatives.• Oversee media plan and communicate with creative on timelines and delivery to media partners for print and digital campaigns. Maintain and build relationships and programs with current and potential partners.• Oversee summer camp sponsorships. Work with sponsorship coordinators to insure all brand promotion assets are delivered on time. • Order and track all product requests, pay and track all invoices, create and monitor distribution plans for deliverables and manage all purchase orders with vendors.• Work with anon/RED Brand & Sales Manager to create and execute retail marketing initiatives.• Develop and maintain a diverse understanding of anon & RED products, segmentation strategies and stay current on industry trends and competitor products.• Oversee brand presence at brand associated events and contests.• Assist in the execution of all trade show logistics and planning.• Assist in the execution of all initiatives including ad campaigns, print materials, social media objectives, team promotions and product launches. Identify opportunities within the business and determine ways to strengthen the overall brand perception.

• Manage all aspects of Burton online dealer program. Work with dealers on website homepages and requirements, coordination of paperwork to and from dealers (applications, addendums, etc.), monitor preseason orders, provide all creative assets and data feed info to dealers, work with outside vendor (Net Enforcers) to monitor all authorized dealer sites for addendum compliance, as well as intellectual property monitoring on eBay and similar sites.• Serve as point of contact for the Sales department. This includes serving as department Business Process Owner• Manage the ordering and distributing of sample products to sales reps, showrooms, and tradeshows. Oversee order entry, tracking of shipments, coordination of returns, issuing credits, inventory of product, and packing and shipping product.• Coordinate trade show operations, including staffing, securing sample product and handling sales rep, sales manager and dealer meeting schedules.• Manage Burton, RED and anon Sales Meetings including site visits and selection, room blocks and reservations, event planning, meal planning, meeting space reservation, and meeting execution while working within a budget.• Maintain sales rep commission tables and commission records.• Design and run standard BI reports.• Oversee and direct daily functions of Sales Department Assistant.