With over two decades of leadership in brand strategy, advertising and market research, my career has been fueled by the pursuit of meaningful insights and strategic, creative ideas that make a lasting impact. Curiosity, wonder and empathy are guiding principles, also exemplified by my passion for adventure ( I've been to over 30 countries and counting.)I’ve managed teams and client relationships to deliver best-in-class work across diverse categories including CPG, Food & Beverage, B2B and B2C Tech, Financial Services and Retail. I’ve lead strategic initiatives and campaigns at global agencies like J. Walter Thompson, McCann Worldgroup and Omnicom for iconic brands like Coors, American Express, and Coca-Cola. Collaborative and energetic, I currently consult for agencies and companies to provide strategic clarity and creative vision across many touch points—whether it’s developing brand architecture and identity, overseeing account teams, or facilitating a strategy workshop or focus group, I work to add value at every stage.I also work to bring the voice of the customer and stakeholders to life to help drive decisions and inspire authentic ideas, campaigns, products, pitches, and company culture. My powerfully relatable approach has been instrumental in uncovering needs, pain points, and unique points of view to guide major decisions for brands like Sonos, Adobe, Logitech, Strava, Balsam Brands, Vanta, Fastly and Mike’s Hard Lemonade, resulting in strategy, messaging, and products that truly resonate.From shaping the big picture to empowering each creative idea, I focus on delivering impactful results and sparking growth.