Product Manager
Lead Product Manager, Consumer Mobile ProductsLead Product at inMarket for the company’s consumer mobile apps across both iOS and Android (CheckPoints, List Ease). inMarket is the world's largest beacon proximity advertising network, connecting advertisers to consumers at the most contextually relevant moments using location-based messaging.- Own and manage product roadmap and software development lifecycle, employing agile methodologies (sprints, user stories, etc.) - Tripled the company's Q3 2016 video advertising revenue for inMarket's popular rewards app, CheckPoints, using a data-driven approach to execute feature optimization - Launched inMarket's new and improved location-based, contextual advertising product which now reaches over 40 million users across the US through our Publisher network, as well as inMarket's owned and operated apps- Identify new business and revenue opportunities based on competitive landscape research and financial modeling, in conjunction with CFO- Gather both stakeholder input and user feedback to define product requirements, aligning product development efforts with overall company goals and a 'user first' mentality- Oversee and work closely with UX and design- Conduct A/B and multivariate testing to validate assumptions, substantiate new product ideas and lead the company towards greater revenue growth and user retention
