• Provide advanced analytics and forecasts related to customer segmentation, purchase behavior, loyalty engagement, and retention• Implement and analyze results of A/B tests on new program strategies to improve customer engagement and ROI • Advanced SQL query design and optimization• Design, build, and maintain enterprise reporting and dashboards for performance tracking and to support new programs and strategies for over 35M Loyalty customers• Develop and maintain Loyalty ETL processes to support business data needs• Streamline and Automate currently existing reporting processes to ensure consistency of data across multiple organizational pillars• Own, maintain, and provide end-user support for over 35 custom loyalty data tables in SnowFlake used by the larger Marketing and Operations divisions to provide C-Suite reporting

• Develop and implement innovative solutions for collecting and tracking workforce metrics that influence and support strategic priorities and decision making by upper management.• Analyze trends and develop short and long range predictive models for accurate budgeting and resource allocation.• Identify target metrics for key business strategies and develop appropriate tracking and reporting processes.• Design and implement a leadership bench-strength tracking and reporting process for retail management to assist in identifying current strengths and key gaps, and forecast future needs.• Project lead for development and implementation of metric scorecards and reporting portal for both Retail and Corporate workforce groups. • Conduct cost analyses of current processes to assist in budgeting and identifying cost savings opportunities.

• Analyzed large amounts of customer, product, and transaction information to support the development and improvement of marketing strategies and promotions.• Researched and analyzed current consumer and sales trends to support customer loyalty and targeted marketing initiatives.• Tracked promotions and provided post-promotional analysis to determine ROI and cost effectiveness of marketing strategies and promotions.• Provided customer segment analysis and profiling to assist in customer loyalty and targeted marketing efforts.• Collaborated with external vendors and companies on product analysis and development of new marketing promotions.