Stephanie Houser Email & Phone Number

Royal Oak, MI, US

Greater Detroit Area

Greater Detroit Area

• Oversaw the project development, build and implementation of multi-channel promotions for all brands under The Coca-Cola Company
• Managed up to 10 programs and build teams (designers, developers, quality assurance) concurrently; managed over 120 since October 2013
• Worked with clients to understand and define program objectives; serve as an expert on The Coca-Cola Company's best practices
• Monitored project progress against proposed plans including budgets, timelines, quality criteria and risk management
• Consulted with Client Services team on pre-sale project scoping in an effort to proactively solve clients' promotional needs
• Collaborated with vendors and agencies to create streamlines processes; translated technical requirements to marketing and non-technical partners

Greater Detroit Area

Farmington Hills, MI

• Elton Digital is a full-service digital marketing agency based in Chicago, IL. We focus on what we have defined as the three essential elements of a successful digital strategy: search (both paid and natural).
• Manage, coordinate and execute cyclical & one-time marketing projects among a broad digital spectrum; act as middle man between company and clients, requiring excellent time management skills and multi-tasking abilities
• Trained in using Hubshout to complete search engine optimization (SEO) work
• Expert in using Google Analytics and Facebook Analytics to analyze/track trends, prepare monthly client reports, and confidently propose changes based on findings
• Solely responsible for overseeing clients social media presence in the digital world and writing creative copy for Facebook, Twitter, Yelp, Facebook ads, HTML e-blasts, social media news releases, press releases, and.
• Use new and traditional strategies to create project-specific marketing solutions for a variety of clients/industries

• Designed and implemented new techniques to collect and analyze information on the magazine readership, resulting in growth in number of hits to the company website
• Managed and updated the client list for the city editor and ensured all administrative work was completed for the CEO
• Researched and reached out to new businesses that fit the magazine image, increasing ad sales
• Completed editorial work for the Detroit and Miami City Guide list
• Specialized in social media tactics including blog influencer research, Facebook, Twitter and MySpace management
• Assisted in the preparation of large social events including MGM’s Black and Blue Ball, the launching of Absolut Mango, and the product premiere of ZUZATZ at the MOCAD

Greater Los Angeles Area

• Secured coverage in major lifestyle and entertainment publications; photoshopped media exposure to create press book to distribute to clients
• Collaborated with The Dolce Group to coordinate and supervise the launching of Todd Goldman’s gallery opening
• Orchestrated and operated a model casting and photo shoot for Ve’cel clothing line
• Developed creative showrooms for products, and assisted in the showing of them to perspective clients
• Learned to track trends and pitch to major magazines for editorial content, fashion spreads, and profiles

Bachelors, Communication, Public Relations

Activities and Societies: Alpha Phi (Corresponding Secretary, Director of Music, Philanthropy Committee member, Rush Committee Member).

Education record