Lead a remote team of marketers and web developers, driving digital strategies for numerous B2B clients across various industriesSpearhead development and integration of digital marketing content strategies, significantly improving website performance and client lead generationConduct in-depth competitor analysis to refine on-page content strategies, substantially increasing organic traffic for clientsIntegrate advanced visitor tracking software, enhancing lead qualification processesManage and optimize client PPC campaigns, improving conversion rates while reducing cost per clickPioneer the implementation of AI-assisted content creation tools (including ChatGPT, Claude, and Jasper), dramatically increasing content production efficiency while maintaining high quality and SEO standards

Developed comprehensive digital marketing content strategies for a diverse client portfolioManaged implementation teams to ensure effective execution of marketing initiativesConducted thorough competitor analysis and optimized content for SEO, significantly improving clients' search rankings and online visibility

Developed and implemented comprehensive digital marketing strategies for a wide range of clientsFocused on integrating SEO, PPC, and social media marketing to drive client growth and improve online presenceCollaborated with cross-functional teams to ensure cohesive marketing messaging across all digital channels

At Devine Millimet, I progressed from Legal Marketing Assistant to Legal Marketing Coordinator, playing a crucial role in shaping and executing the firm's marketing and business development strategies. My responsibilities and achievements included:Marketing Strategy & Execution- Spearheaded marketing and business development initiatives for 10+ practice groups and 15+ attorneys, driving firm growth and visibility- Developed and executed comprehensive marketing campaigns, including digital strategies, event planning, and content creation- Collaborated with attorneys to create targeted business development plans, resulting in increased client acquisition and retentionDigital Marketing & Social Media- Revolutionized social media strategy, increasing LinkedIn engagement from under 1% to over 5% per post and growing connections by 35%- Contributed to the development and implementation of the firm's digital marketing strategy, including website management and social media initiativesBudget Management- Managed and optimized a $500,000 annual marketing budget, achieving 11% cost reduction while enhancing operational efficiency- Designed and implemented performance metrics to track ROI on marketing initiatives, informing data-driven decision-makingContent Creation & Communications- Created marketing collateral, proposals, and presentations for practice groups and individual attorneys- Managed day-to-day marketing operations, including content creation, event coordination, and client communicationsLeadership & Growth- Promoted from Legal Marketing Assistant to Legal Marketing Coordinator after independently managing all marketing initiatives- Provided crucial support to the Marketing Director in executing firm-wide marketing and business development strategies

Supported Director of Marketing in the firm's goals and initiatives

At Granite State Candy Shoppe, I wore multiple hats, driving growth and enhancing customer experience across two locations. Marketing & Sales- Spearheaded social media and email marketing campaigns, significantly boosting retail and corporate gifting sales during peak seasons (holidays and ice cream season)- Developed and executed promotional strategies to increase customer engagement and drive sales across multiple channelsE-commerce Management- Oversaw all aspects of the company's online presence, including product information, pricing, inventory management, and website imagery- Conducted product photography sessions to create visually appealing content for the website and marketing materialsGraphic Design & Content Creation- Conceptualized and designed a wide range of marketing collateral including ads, coupons, banners, event booth materials, and product packaging- Created compelling copy for various marketing channels to enhance brand voice and drive salesPhotography- Managed product photography sessions, including post-production editing, to showcase items in marketing materials and on social media platformsTeam Management & Customer Service- Hired and trained counter staff, implementing best practices for exceptional customer service both in-person and over the telephone- Fostered a positive work environment, ensuring high-quality customer experiences across both store locationsStore Management- Oversaw day-to-day operations of two store locations, ensuring smooth functioning and maintaining high standards of product quality and customer service- Managed inventory across physical stores and online platform, optimizing stock levels to meet customer demand

At Speedy Printing, I managed complex printing projects from conception to delivery, ensuring high-quality results and client satisfaction. My responsibilities and achievements included:Project Management- Successfully orchestrated multiple projects simultaneously, consistently meeting and often exceeding tight deadlines- Developed a reputation for efficiency and reliability, regularly delivering projects ahead of scheduleClient Relations- Collaborated directly with clients to understand their vision and requirements, ensuring project outcomes aligned perfectly with their expectations- Served as the primary point of contact between clients and the production team, facilitating clear communication throughout the project lifecyclePrint Production Expertise- Coordinated seamlessly with the pressroom to achieve optimal printing results, leveraging in-depth knowledge of printing processes and techniques- Demonstrated proficiency in preparing files for press, including advanced color management and printer profile set-up- Ensured color accuracy and print quality across various mediums and substratesCross-functional Collaboration:- Orchestrated efforts across prepress, design, printing, and bindery departments to meet client deadlines and quality standards- Fostered a collaborative work environment, promoting efficient workflow and team synergyTechnical Skills- Utilized industry-standard design software to create print-ready files and troubleshoot technical issues- Stayed current with the latest trends and technologies in the printing industry, continuously improving processes and output quality