Marketer & Store Manager
Granite State Candy Shoppe
At Granite State Candy Shoppe, I wore multiple hats, driving growth and enhancing customer experience across two locations. Marketing & Sales- Spearheaded social media and email marketing campaigns, significantly boosting retail and corporate gifting sales during peak seasons (holidays and ice cream season)- Developed and executed promotional strategies to increase customer engagement and drive sales across multiple channelsE-commerce Management- Oversaw all aspects of the company's online presence, including product information, pricing, inventory management, and website imagery- Conducted product photography sessions to create visually appealing content for the website and marketing materialsGraphic Design & Content Creation- Conceptualized and designed a wide range of marketing collateral including ads, coupons, banners, event booth materials, and product packaging- Created compelling copy for various marketing channels to enhance brand voice and drive salesPhotography- Managed product photography sessions, including post-production editing, to showcase items in marketing materials and on social media platformsTeam Management & Customer Service- Hired and trained counter staff, implementing best practices for exceptional customer service both in-person and over the telephone- Fostered a positive work environment, ensuring high-quality customer experiences across both store locationsStore Management- Oversaw day-to-day operations of two store locations, ensuring smooth functioning and maintaining high standards of product quality and customer service- Managed inventory across physical stores and online platform, optimizing stock levels to meet customer demand