• Client: Marriott International• Collaborated with Loyalty Program Marketing team to nurture the growth of the Marriott Bonvoy loyalty program through the email marketing channel• Deployed a monthly dynamic e-statement newsletter to millions of Marriott Bonvoy members with personalized offers translated across 9 languages• Partnered with email provider to successfully launch campaign month over month• Teamed up with key stakeholders globally to help drive business to their regions• Managed three direct reports and helps foster their individual career growth

• Nurtured key client relationships grounded in an understanding of client business goals• Collaborated cross-functionally to manage multi-channel digital marketing campaigns • Documented scope requests and authored project briefs & SOWs• Partnered with project delivery team to monitor revenue and profit and mitigate risks• Provided feedback on work in development across strategy, creative, technical, and analytic project types• Led weekly client-facing status meetings• Liaised between client and internal teams, as well as medical, regulatory, and legal groups

• Client: Hyatt Hotels Corporation (on site at Hyatt corporate office full-time)• Led account management and strategy across Hyatt and its 19 sub-brands• Projects of note include leading and executing a complete brand identity refresh for over 330 Hyatt Place properties including in-hotel collateral, print/digital marketing materials, and sales/development materials• Responsible for managing strategic projects while reviewing copy, executing on project brief deliverables, and passing to design team for layout• Maintained critical client relationships and collaborated with cross-functional departments• Managed 25-35 projects simultaneously • Traveled on site for brand photo and video shoots to create an elevated photography library • Created print materials for food and beverage rebranding initiatives • Tracked budgeting and ensured financial stability for incremental projects outside of standard scope

• Created estimates/statements of work for projects outside of the retainer to drive incremental revenue• Built strong relationships with clients/partners to build rapport and repeat business

• Reviewed incoming project briefs and assigned to creative team• Created project timelines to ensure timely delivery

• Supported marketing efforts across Finance, Marketing, Strategy, Leadership, and Comprehensive Management portfolios in Executive Education• Built retargeting, audience, contextual, and website advertising campaigns for up to 25 programs using the Centro DSP• Wrote advertising copy and created LinkedIn sponsored updates for up to 25 programs• Assisted with the creation of marketing collateral, including letters, sell sheets, and brochures • Supported direct mail campaigns from production to print• Facilitated email campaigns sent to a database of up to 22k via Marketo• Processed vendor invoices and maintained program budgets

• Wrote copy and editorial content for email campaigns sent to over 300k subscribers up to four times per week• Organically increased Instagram following from 45k to 63k over nine months• Created weekly reports to track marketing spend and ROI across Google AdWords, AdRoll, Polyvore, and Linkshare• Led brand partnerships with Refinery29, Gilt City, Minnetonka, Teva, Chinese Laundry, and 100% Pure• Managed influencer outreach and Linkshare affiliate program• Studied Google Analytics to monitor and optimize site traffic to increase revenue

• Executed social media giveaway campaigns for clients such as McCain Potatoes, Unlimited Tan, and Bloom Senior Living• Crafted monthly editorial calendars for social campaigns, while understanding the clients' brand voices• Managed Facebook advertising• Evaluated Google Analytics, Facebook Insights, and HootSuite/Sprout Social Analytics to measure campaign performance• Compiled monthly and final results decks• Led clients through CMS training• Created RFPs for prospective clients• Helped design team with imaging, ideation, and project management

• Supported social media campaigns via monthly editorial calendar creation and daily messaging• Maintained JB Chicago social media and blog• Assisted in research for various marketing campaigns

• Engaged with online audiences encouraging people to talk about brands such as Junior Mints, DOTS, and Blow Pop• Developed and implemented tactics designed to achieve social media goals• Tracked progress and direction of social media efforts • Created monthly editorial calendars and crafted daily messaging