Stephanie Jacob Email & Phone Number

Atlanta, GA, US

Atlanta, GA, US

Atlanta, GA, US

• Develop and manage the marketing strategy for West Stride Running Store, a specialty running shoe, gear and apparel store in the Buckhead area of Atlanta.
• Coordinate and market in-store and off-site events, including group runs, educational seminars, and trade shows.
• Update and manage the West Stride web site, Facebook page and Twitter account to generate in store traffic and build relationships with a loyal clientele.
• Produce a monthly email newsletter to provide continuous engagement with customers.

• Work in a variety of creative capacities for local clients, including the following:
• Web Content Editor for Continuum Sports Services, an athletic training services company
• Web site Manager for Organization Management Inc., an association management company

• Redesigned existing web site to reflect brand image and include new functional features
• Collaborated with ELF Market team to develop web content and enhance usability
• Trained ELF Market team on WordPress content management system for future site updates

• Worked with a partner to create and produce the Run Around Atlanta 2011 Calendar
• Managed all aspects of the project from conception to completion, including budget, design, advertising sales, print production, distribution, marketing and promotion
• Achieved budgetary goal of selling 11 advertising spots within 10 business days to cover printing costs
• Created a new web site to market and sell the calendars (www.RunAroundAtlanta.com)
• Worked with local businesses to carry and sell the calendars
• Implemented Social Media strategies to drive awareness and sales

• Co-directed the planning, promotion and execution of the 2010 RFA Annual Conference, a three-day event with 200 attendees that exceeded budgeted registration and revenue goals
• Handled financial transactions and maintained financial records and budgets for association using QuickBooks software program
• Researched, selected and implemented a new membership database and website management system, which featured enhanced communications tools to increase member interaction, a new user-friendly web site, secure online.
• Guided Board of Directors and standing committees to set and achieve strategic initiatives, coordinate association activities and prepare for future meetings
• Served as the primary point person for member and prospective member communications
• Trained incoming Executive Director and Communications Director

• Created, edited and managed publications and promotions for trade association, including concept development, design layout, copywriting and editing, and production of print and online media
• Assisted in implementation of lower cost communications initiatives to reduce expenses and increase value
• Designed and managed the association web site, a content-driven site that has over 50 pages; managed e-mail and computer systems for association headquarters
• Redesigned the look of marketing and communications materials to reflect a more professional image while working within the constraints of a limited budget
• Served as the primary contact for media
• Proposed and implemented new programs that increased the value of membership