• Develop and manage the marketing strategy for West Stride Running Store, a specialty running shoe, gear and apparel store in the Buckhead area of Atlanta. • Coordinate and market in-store and off-site events, including group runs, educational seminars, and trade shows.• Update and manage the West Stride web site, Facebook page and Twitter account to generate in store traffic and build relationships with a loyal clientele. • Produce a monthly email newsletter to provide continuous engagement with customers.

Work in a variety of creative capacities for local clients, including the following:• Web Content Editor for Continuum Sports Services, an athletic training services company• Web site Manager for Organization Management Inc., an association management company

• Redesigned existing web site to reflect brand image and include new functional features• Collaborated with ELF Market team to develop web content and enhance usability• Trained ELF Market team on WordPress content management system for future site updates

• Worked with a partner to create and produce the Run Around Atlanta 2011 Calendar• Managed all aspects of the project from conception to completion, including budget, design, advertising sales, print production, distribution, marketing and promotion• Achieved budgetary goal of selling 11 advertising spots within 10 business days to cover printing costs• Created a new web site to market and sell the calendars (www.RunAroundAtlanta.com)• Worked with local businesses to carry and sell the calendars• Implemented Social Media strategies to drive awareness and sales

• Co-directed the planning, promotion and execution of the 2010 RFA Annual Conference, a three-day event with 200 attendees that exceeded budgeted registration and revenue goals • Handled financial transactions and maintained financial records and budgets for association using QuickBooks software program• Researched, selected and implemented a new membership database and website management system, which featured enhanced communications tools to increase member interaction, a new user-friendly web site, secure online registration capabilities, and time-saving tracking and reporting tools• Guided Board of Directors and standing committees to set and achieve strategic initiatives, coordinate association activities and prepare for future meetings• Served as the primary point person for member and prospective member communications• Trained incoming Executive Director and Communications Director

• Created, edited and managed publications and promotions for trade association, including concept development, design layout, copywriting and editing, and production of print and online media• Assisted in implementation of lower cost communications initiatives to reduce expenses and increase value• Designed and managed the association web site, a content-driven site that has over 50 pages; managed e-mail and computer systems for association headquarters • Redesigned the look of marketing and communications materials to reflect a more professional image while working within the constraints of a limited budget• Served as the primary contact for media • Proposed and implemented new programs that increased the value of membership• Assisted in the creation and implementation of membership recruitment and retention plans• Assisted in the planning and management of meetings and conferences• Worked with association volunteers to coordinate and conduct regular meetings and track and report committee activities