Stephanie Jacoby

Stephanie Jacoby Email and Phone Number

Global SVP Vodkas, Diageo @ Diageo
Stephanie Jacoby's Location
Brooklyn, New York, United States, United States
Stephanie Jacoby's Contact Details
About Stephanie Jacoby

I am a marketing and innovation executive with over 17 years of experience leading cross-functional teams to grow iconic global brands. I am known for my positive, possibility-driven approach and ability to build relationships at all levels. My expertise is in building brands with purpose through bold and breakthrough creative rooted in deep consumer and cultural insight. My “superpower” is evangelizing inspiring brand visions that galvanize teams to deliver outstanding results together. I have deep expertise in Wine & Spirits, luxury and lifestyle brands. Skilled in Consumer Goods, Food & Beverage, Brand Management, Marketing Strategy, Integrated Marketing, Influencer Marketing & Partnerships, Product Innovation, Team Building and Leadership. I am a graduate of the University of Virginia and the Stanford Graduate School of Business.

Stephanie Jacoby's Current Company Details
Diageo

Diageo

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Global SVP Vodkas, Diageo
Stephanie Jacoby Work Experience Details
  • Diageo
    Global Brand Director (Svp), Vodka Category
    Diageo Aug 2024 - Present
    London, Gb
    Global brand leader for our vodka business at Diageo
  • Diageo
    Global Brand Director (Svp) Smirnoff At Diageo
    Diageo Apr 2022 - Sep 2024
    London, Gb
    Senior Vice President of the global Smirnoff Trademark inclusive of vodka and the RTD portfolio. Responsible for setting the vision, strategy and delivery of core creative for Smirnoff globally and partnering with key markets to fuel brand growth around the world.
  • Diageo
    Vice President Innovation
    Diageo Dec 2018 - Apr 2022
    London, Gb
    Vice President of Diageo NA Innovation, responsible for defining and delivering a multi-year category and brand innovation strategy and new product pipeline across a $4 billion brand portfolio including Don Julio, Casamigos, Ciroc, Ketel One, Baileys, Tanqueray and Captain Morgan.
  • Diageo
    Vice President Brand Marketing, Johnnie Walker And Scotch Portfolio
    Diageo Mar 2016 - Dec 2018
    London, Gb
    Vice President Brand Marketing for Johnnie Walker and Scotch Portfolio. Responsible for $700M+ NA business, $80 million A&P budget and nine-person team. Reversed declining sales trend on Johnnie Walker, the world's most valuable whiskey brand, delivering double-digit growth within two years. Catapulted Johnnie Walker into culture with the launch of Keep Walking America, Jane Walker and HBO partnership Game of Thrones Johnnie Walker White Walker and Houses of Westeros Single Malt Scotch Collection.
  • Diageo
    Brand Director, Bulleit
    Diageo Oct 2015 - Mar 2016
    London, Gb
    Led team of 4, responsible for $250M annual revenue. Managed brand during “meteoric” growth phase (+41% 3YR CAGR ending 2016) and laid the foundation for long-term success – defined enduring brand purpose, positioning and briefed agency pitch for first-ever campaign to amplify reach and accelerate awareness while staying true to the brand’s values
  • Diageo
    Brand Director, Baileys & Tanqueray
    Diageo Jul 2013 - Oct 2015
    London, Gb
    Led team of five, responsible for $300M in revenue. Partnered with global leadership team to lead US market strategic planning, creative development and adaptation of global creative and integrated marketing platform execution. Collaborated with a cross-market team including global brand leadership, Latin America, Europe and the global CMO to deliver a complete overhaul and repositioning of the Baileys brand - setting the brand on course for a global turnaround from a decade of decline to a 3-year CAGR of +5% (3 YR CAGR ending 2018)
  • Diageo
    Senior Brand Manager, Baileys
    Diageo Aug 2011 - Jul 2013
    London, Gb
  • Diageo
    Brand Manager, Ketel One
    Diageo Mar 2009 - Aug 2011
    London, Gb
    Led restaurant and bar activation strategy and $3M experiential and sampling platform to engage and educate over 250,000 consumers and 20,000 gatekeepers annually. Pioneered the creation of a data-driven monthly and quarterly business review with Diageo and Nolet Family joint-venture board members to inform and align around risks and opportunities for the brand
  • Diageo
    Associate Brand Manager, Johnnie Walker
    Diageo Aug 2007 - Mar 2009
    London, Gb
    Designed and led the national rollout of the Blue Label engraving platform, setting the industry benchmark for luxury spirits gifting and driving a +15% sales increase vs PY during key holiday and Father’s Day selling windows
  • Microstrategy
    Director Of Professional Services
    Microstrategy Aug 1999 - Jun 2005
    Tysons Corner, Va, Us
    Joined as an associate education consultant, moving to sales and eventually leading the company’s largest sales and services region as Director, managing 7 direct reports and responsible for sales and services delivery for multi-million dollar accounts including Google, Visa and Safeway

Stephanie Jacoby Skills

Digital Marketing Social Media Marketing Brand Management Brand Development Strategy Product Innovation Food And Beverage Luxury Brand Marketing Consumer Goods Brand Development Marketing Integrated Marketing Fmcg Trade Marketing Customer Insight Luxury Goods Brand Marketing Brand Strategy Strategic Planning Social Media Creative Strategy Creative Campaign Development Consumer Products Consumer Insight Consumer Marketing Team Leadership Team Building Ooh Digital Strategy Experiential Events Brand Ambassadorship Public Relations

Stephanie Jacoby Education Details

  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Mba
  • University Of Virginia
    University Of Virginia
    Psychology

Frequently Asked Questions about Stephanie Jacoby

What company does Stephanie Jacoby work for?

Stephanie Jacoby works for Diageo

What is Stephanie Jacoby's role at the current company?

Stephanie Jacoby's current role is Global SVP Vodkas, Diageo.

What is Stephanie Jacoby's email address?

Stephanie Jacoby's email address is st****@****ail.com

What is Stephanie Jacoby's direct phone number?

Stephanie Jacoby's direct phone number is +165079*****

What schools did Stephanie Jacoby attend?

Stephanie Jacoby attended Stanford University Graduate School Of Business, University Of Virginia.

What skills is Stephanie Jacoby known for?

Stephanie Jacoby has skills like Digital Marketing, Social Media Marketing, Brand Management, Brand Development Strategy, Product Innovation, Food And Beverage, Luxury Brand Marketing, Consumer Goods, Brand Development, Marketing, Integrated Marketing, Fmcg.

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