Develop and implement strategic marketing strategies for consumer-facing insurance products, including InspectorPro. Create and manage content calendars and workflows to guarantee marketing campaigns embody overall strategy and deadlines are met. Through project management software and regular meetings, manage creative resources, including graphic designers, ad strategists, SEO consultants, trade show vendors, and in-house marketing personnel. Establish editorial governance and style guide to ensure all content has a consistent brand voice, style, and tone and that it’s optimized for search (SEO). Oversee and generate digital content across platforms, including website, blog, e-newsletter, digital and print advertising, magazines, trade shows, and social media. Establish strategic partnerships to work toward common goals.