• Manage multiple freelance clients• Produce pages in CMS• Web content and design• Copywriting/Editing• Email newsletters• Content and marketing strategy for website redesigns• Clients include: WonderSeed Foundation, Sanofi, BrooklynCollege, Labyrinth Learning, JerseySTEM, Tanzen,FORETHOUGHT.net, National Gallery of Art, Dylan ValenciaDesigns

• Managed content strategy workflow and production forprojects with multiple stakeholders such as launchinginternal SharePoint site• As the first content strategist in the Digital ConsumerExperience group, collaborated with designers to createprocess workflows• QA Sanofi apps to ensure that all revisions were accurate for compliance review

• As a member of the Communications & Marketing team, worked with college departments to createand implement workflow for execution of content strategy, page design, and production for 2,500 pageBrooklyn College website relaunch• Created, tracked, and completed Basecamp tickets for daily site updates• Managed stakeholder feedback for multiple copy decks for Financial Aid, Student Advisement,Registrar, Admissions, Human Resources, and Teacher Certification

• Lead content strategy and project workflow for SpringBoard curriculum website redesign - Content migration from Drupal 6 to Drupal 7 - New dynamic state-specific user experience based on changes to taxonomy in CMS - Content rewritten for brand voice and aligned with new page designs - Results: 36% reduction in unique URLs and 80% reduction in pages• Created and maintained a database in GatherContent to make content modeling and curation moreefficient for state-specific SAT sales initiatives• Created, curated, and produced content for the SAT site and tagged content according to CMStaxonomy• Created and tracked Jira tickets to track web updates

For my General Assembly UXDI final project, I worked with a partner to conduct user research and design an iOS app for fitness startup FORTE.

• Oversaw day-to-day production across Scholastic’s teacher website and created editorial calendar• Worked with departments across the company and a cross-functional team of designers,producers, product development, and marketing to update content and promotions• Edited content for and redesigned (A/B tested) six monthly e-newsletters that reached 550,000teachers, and worked with email marketing group to ensure deployment

Oversaw American Artist site redesign and introduced new procedures such as daily content refreshes, streamlined editorial workflow, and new video CMS. Site won 2006 silver Ozzie Award for best site design in consumer magazine category and bronze Eddie Award for editorial content.

Reported on daily breaking news storie and wrote opinion pieces about online advertising industry.

Wrote and updated ad sales materials, assisted in completion of value added proposals for potential advertisers, and coordinated execution of special advertising sections for magazine.

Worked with product developer, graphic designer, and programmers to coordinate weekly site changes and new product launches. Wrote, edited, and updated site content, and performed SEO for site.