• Manage all aspects of the product development process for multiple bike families within the road bike line• Lead strategy and development of key families in the road category product, accounting for $16+ million dollars in revenue for the company• Collaborate with engineers, developers, designers, marketing, supply chain and factories ensuring bicycle frame and components are delivered on time, within budget, and targeted to market needs• Develop collateral for go-to- market and product presentations, and presented 20+ times worldwide, including product launches (retailers and media), sales teams, etc.• Collaborate with the graphics and design team to create compelling graphics packages for product• Track financial metrics and industry reported metrics (NPD, etc.) and report to global leaders on future opportunities and necessary corrective measures• Execute global market search reports including market and retail visits, focus groups, surveys, event participation and competitor analysis• Collaborate with global marketing team to develop effective product marketing strategies for new and existing product platforms

Managed all public facing aspects of the African Services Committee, including marketing, communications, public relations & digital. • Develop and implement strategic communications strategies for public campaigns including creative development, media strategies and material production (video, photography & print) • Why Stand campaign – www.whystand.org - multi-year contract with the NYC Department of Health targeting African & Caribbean immigrants to reduce the stigma surround HIV. • PSA: “Why Stand” PSA partnership with the MLS New York Red Bulls featuring Bouna Coundoul • Viral Videos – Why Stand viral campaign and street activation • Short Film: “Do The Right Thing: Know Your Status” - developed and produced short- length film, funded by the US Department of Health & Human Services/Office of Minority Health, on HIV/AIDS stigma, awareness and testing. • Short Film: Re-Edited “Living in the Shadow of Stigma,” featured at the Columbia University 2nd Annual Social Media Issues Media Festival and awarded the “Make the Familiar Strange” Award • 10-Year Anniversary Video • Manage and develop all internal and external communications including monthly newsletters, annual report, promotional materials and other various donor and client outreach• Manage relationships with the media, act as a spokesperson for media inquiries, train members to be spokespeople and provide support to leadership in speaking with the public. • Voice of America: “Harlem Non-Profit Serves African Diaspora and Homeland” • WNYC: “Trafficked to Play, Then Forgotten”• Oversaw the development, design and implementation of an all-new website: www.africanservices.org

Launched a small video production/editing company filling the need for quality editorial and film production projects. •Clients include Alison Brod PR, RueLala.com, Bonobos, Darac Beauty, and more.•Reel available upon request

Coordinated all aspects of the commercial production process including creating estimates, screening directors, auditioning talent, organizing shooting schedules, managing filming, and overseeing post production (Budgets $250k-$1mm).• Clients: Lowe's Home Improvement, Proctor & Gamble (Gillette), New Balance, and more• Reel Available on Request

Primary Assignment: worked with an association, Société Coopérative Agro-Sylvo Pastorale, in the areas of agriculture, education, health, and small commerce development.• Designed and implemented business courses to local business owners covering the areasof marketing, costing, pricing, stock control, accounting, and financial planning• Trained 6 local women’s groups in proper shea butter production techniques, and established a local association whose goal is to produce and export shea butter to West Africa, Europe, and the United States• Conducted two 5-week long girls empowerment camp with 18 local middle school students covering the topics of commerce, health, and agriculture and environment• Assisted a local women’s group in producing, packaging, and selling nutrient-rich porridge flour to aid with the growing problem of malnutrition

• Coordinated all aspects of the commercial production process including creating estimates, screening directors, auditioning talent, organizing shooting schedules, managing filming, and overseeing post production• Clients: Progressive Auto Insurance, Panasonic, Diageo Liquors (Parrot Bay Rum, Tanqueray Gin), American Egg Board, Olive Garden, Proctor & Gamble (Febreze, Pringles, Pantene Pro-V), US Cellular, Topps Company• Wrote, designed, and implemented an interactive Panasonic website – Work featured in Shoot Magazine (Sept. 9th, 2005)• Was commissioned to shoot and edit various client projects, including a web documentary for American Egg Board• Reel Available on Request