Stephanie Keeton, Mba Email and Phone Number

In my role as the B2C Marketing & Advertising Manager at Ally, I define marketing objectives, lead campaign development, and manage internal and external agency partners to exceed business, brand, and marketing KPIs. I collaborate with internal teams to optimize channel mix and oversee the development of marketing assets, ensuring on-time campaign launches aligned with GTM plans.

• Supported the product marketing manager in developing and launching marketing strategies for Invest, Home, and Deposits LOBs.• Led creative, digital, and media agencies to produce integrated, disruptive campaigns.• Established and exceeded benchmarks for campaigns, reporting results to stakeholders at all levels.

• Planned and executed social media content across various platforms including FB, IG, Twitter, LinkedIn, and Snap.• Supported award-winning disruptor campaigns from planning to execution, such as Ally Lucky Penny and The Big Save.• Managed comprehensive social media strategies, including handling customer complaints and escalations.

• Managed wholesale dealership floorplans, analyzing inventory and credit lines to minimize risk exposure.• Assessed credit profiles of diverse automotive dealerships to proactively mitigate risks.

Developed multi-channel marketing strategy to acquire new customers, recapture lapsed customers, and increase revenue per existing customer. Increased new customers per week by 100% in first six weeks, increased revenue YOY by 48%, the highest percentage increase among 120 locations, and recognized at national conference as highest revenue grossing brand among all new franchises.Created and executed content across multiple platforms, maintaining consistency in brand and message.Managed all email marketing campaigns. Wrote content, managed promotions, and tracked performance. Grew subscriber list by 258% in two years.Created and implemented system to track key performance indicators versus objectives, used to develop future brand goals.Managed and trained team of 15+ employees in sales, customer relations, brand standards and operations. Increased average employment period from less than 90 days to 6+ months.